Broadcasting | Service Design by jylee 2013

Broadcasting | Service Design
2013 2nd semester class by jylee

interacitveSe...
Class Schedule

Broadcasting | Service Design by jylee 2013

1

09/05

Introduction

- Ice Braking
- 수업 소개

2

09/12

방송영상...
Broadcasting | Service Design by jylee 2013

interacitveService.jylee6977.com/tc
Broadcasting | Service Design by jylee 2013

Let’s face it. Despite our love for TV, the
experience is broken.

4
interaci...
Broadcasting | Service Design by jylee 2013

For Example:
•
•
•
•
•

Too many remotes
100 channels and nothing on
Clunky c...
Broadcasting | Service Design by jylee 2013

OUR MOBILE DEVICES NOT
TOO LONG AGO…

Image Source: Wikipedia

6
interacitveS...
Broadcasting | Service Design by jylee 2013

WHAT A DIFFERENCE A FEW YEARS MAKES

7
interacitveService.jylee6977.com/tc
Broadcasting | Service Design by jylee 2013

“Well, you just end up with a table full of remotes, a clust
er full of boxes...
Broadcasting | Service Design by jylee 2013

Our TVs are much too complicated.

It doesn’t have to be that way.

9
interac...
Broadcasting | Service Design by jylee 2013

TV is the next big problem for UX
to solve.

10
interacitveService.jylee6977....
Broadcasting | Service Design by jylee 2013

But How?
By knowing what’s going
on in the connected TV
landscape…

… and get...
Broadcasting | Service Design by jylee 2013

1. THE RISE OF CONNECTED TV
Definition, Stats/Trends

2. THE WAR FOR YOUR LIV...
Broadcasting | Service Design by jylee 2013

1. THE RISE OF CONNECTED TELEVISION

interacitveService.jylee6977.com/tc
Broadcasting | Service Design by jylee 2013

What is Connected TV?
It’s a term used to describe the integration of the

in...
Broadcasting | Service Design by jylee 2013

Also known as:
•
•
•
•
•
•

Smart TV
Cloud TV
Hybrid TV
Internet TV
ITV
Inter...
Broadcasting | Service Design by jylee 2013

Connected TV is already here.

It’s just not very evenly distributed.
Source:...
Broadcasting | Service Design by jylee 2013

90%
80%
70%

Connected TV sales are growing with
91 million units projected f...
Broadcasting | Service Design by jylee 2013

Consumer activities while watching TV

Second screen viewing is the new
norma...
Broadcasting | Service Design by jylee 2013

Cord-cutting is on the rise.
Cable is not.

2.65 million Americans cut the co...
Broadcasting | Service Design by jylee 2013

Our appetite for live on-demand streaming content is
breaking records.

June ...
Broadcasting | Service Design by jylee 2013

40% of Americans live-streamed.

Live-stream viewers were also
2x more likely...
Broadcasting | Service Design by jylee 2013

This has all caught the attention of
some big players…

22
interacitveService...
Broadcasting | Service Design by jylee 2013

2. THE WAR FOR YOUR LIVING ROOM

interacitveService.jylee6977.com/tc
Broadcasting | Service Design by jylee 2013

The Next Technology War
“As the Consumer Electronics Show continued in
Las Ve...
Broadcasting | Service Design by jylee 2013

25
interacitveService.jylee6977.com/tc
Broadcasting | Service Design by jylee 2013

THE TV SET MANUFACTURERS

26
interacitveService.jylee6977.com/tc
Broadcasting | Service Design by jylee 2013

THE GAME CONSOLE MAKERS

27
interacitveService.jylee6977.com/tc
Broadcasting | Service Design by jylee 2013

THE SET TOP BOX MANUFACTURERS

28
interacitveService.jylee6977.com/tc
Broadcasting | Service Design by jylee 2013

THE CONTENT PROVIDERS

29
interacitveService.jylee6977.com/tc
Broadcasting | Service Design by jylee 2013

THE CABLE AND SATELLITE PROVIDERS

30
interacitveService.jylee6977.com/tc
Broadcasting | Service Design by jylee 2013

There is an elephant in the living room.

Where’s Apple in all of this?

31
i...
Broadcasting | Service Design by jylee 2013

“I finally cracked it.”

Source: Steve Jobs – Walter Isaacson

32
interacitve...
Broadcasting | Service Design by jylee 2013

Source: Steve Jobs – Walter Isaacson

33
interacitveService.jylee6977.com/tc
Broadcasting | Service Design by jylee 2013

3. IMPLICATIONS FOR UX

interacitveService.jylee6977.com/tc
Broadcasting | Service Design by jylee 2013

What does all this mean
for usability professionals?

To begin with we’ll nee...
Broadcasting | Service Design by jylee 2013

What is the 10 ft experience?
It’s a software user interface designed for dis...
Broadcasting | Service Design by jylee 2013

While there are similarities with mobile, and
tablet design, the 10 foot expe...
Broadcasting | Service Design by jylee 2013

1. CONSIDER THE USER’S ENVIRONMENT

Image Source: MorgueFile

38
interacitveS...
Broadcasting | Service Design by jylee 2013

2. UNDERSTAND THE PHYSICAL CONSTRAINTS

Image Source: Wikipedia

39
interacit...
Broadcasting | Service Design by jylee 2013

3. KNOW THE DISPLAY RULES

Image Source: Wikipedia

40
interacitveService.jyl...
Broadcasting | Service Design by jylee 2013

4. EVALUATE THE CONTENT

Image Source: Wikipedia

41
interacitveService.jylee...
Broadcasting | Service Design by jylee 2013

5. IDENTIFY THE INTERACTION METHODS

Image Source: Wikipedia

42
interacitveS...
Broadcasting | Service Design by jylee 2013

Now let’s talk about the
opportunities and
advanced capabilities.

43
interac...
Broadcasting | Service Design by jylee 2013

1. New INTERFACES

44
interacitveService.jylee6977.com/tc
Broadcasting | Service Design by jylee 2013

2. SOCIAL TV AND COMMUNITY VIEWING

45
interacitveService.jylee6977.com/tc
Broadcasting | Service Design by jylee 2013

3. SUPER-NICHE AND ORIGINAL PROGRAMMING

46
interacitveService.jylee6977.com/...
Broadcasting | Service Design by jylee 2013

4. APPS AND GAMES

47
interacitveService.jylee6977.com/tc
Broadcasting | Service Design by jylee 2013

5. RECOGNITION AND PERSONALIZATION

Source: Razorfish Emerging Experiences

4...
Broadcasting | Service Design by jylee 2013

6. WATCHING SMART TV

interacitveService.jylee6977.com/tc
Broadcasting | Service Design by jylee 2013

50
interacitveService.jylee6977.com/tc
Broadcasting | Service Design by jylee 2013

WATCHING HABIT

51
interacitveService.jylee6977.com/tc
Broadcasting | Service Design by jylee 2013

CHANGES OF

WATCHING ENVIRONMENT

52
interacitveService.jylee6977.com/tc
Broadcasting | Service Design by jylee 2013

CHANGES OF

WATCHING ENVIRONMENT

53
interacitveService.jylee6977.com/tc
Broadcasting | Service Design by jylee 2013

CHANGES OF

WATCHING ENVIRONMENT

interacitveService.jylee6977.com/tc
Broadcasting | Service Design by jylee 2013

CHANGES OF

WATCHING ENVIRONMENT
스마트한 컨텐츠
따로 또 같이
상황에 적합한 사용성
쉬운 검색/
정보 제공

공...
Broadcasting | Service Design by jylee 2013

CHASM

interacitveService.jylee6977.com/tc
Broadcasting | Service Design by jylee 2013

Diversity of

INPUT DEVICE

interacitveService.jylee6977.com/tc
Broadcasting | Service Design by jylee 2013

Diversity of

INPUT DEVICE

interacitveService.jylee6977.com/tc
Broadcasting | Service Design by jylee 2013

Diversity of

INPUT DEVICE

interacitveService.jylee6977.com/tc
Broadcasting | Service Design by jylee 2013

Diversity of

INPUT DEVICE

interacitveService.jylee6977.com/tc
Broadcasting | Service Design by jylee 2013

Diversity of

INPUT DEVICE

interacitveService.jylee6977.com/tc
Broadcasting | Service Design by jylee 2013

Diversity of

INPUT DEVICE

interacitveService.jylee6977.com/tc
Broadcasting | Service Design by jylee 2013

Diversity of

INPUT DEVICE

interacitveService.jylee6977.com/tc
Broadcasting | Service Design by jylee 2013

Diversity of

INPUT DEVICE

interacitveService.jylee6977.com/tc
Broadcasting | Service Design by jylee 2013

Diversity of

INPUT DEVICE

interacitveService.jylee6977.com/tc
Broadcasting | Service Design by jylee 2013

Diversity of

INPUT DEVICE

interacitveService.jylee6977.com/tc
Broadcasting | Service Design by jylee 2013

Diversity of

INPUT DEVICE

interacitveService.jylee6977.com/tc
Broadcasting | Service Design by jylee 2013

Diversity of

INPUT DEVICE

interacitveService.jylee6977.com/tc
Broadcasting | Service Design by jylee 2013

Diversity of

INPUT DEVICE

interacitveService.jylee6977.com/tc
Broadcasting | Service Design by jylee 2013

FOR NEXT WEEK
추석동안..

독특한 시청형태/TV주변 상황 등 기록

interacitveService.jylee6977.com...
Broadcasting | Service Design by jylee 2013

뜻 깊은 한가위 되세요.

interacitveService.jylee6977.com/tc
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[BSD]INFORMATION

  1. 1. Broadcasting | Service Design by jylee 2013 Broadcasting | Service Design 2013 2nd semester class by jylee interacitveService.jylee6977.com/tc
  2. 2. Class Schedule Broadcasting | Service Design by jylee 2013 1 09/05 Introduction - Ice Braking - 수업 소개 2 09/12 방송영상환경(1) 방송 영상 환경에서의 사용자 중심의 새로운 서비스 및 인터랙션 방법 소개 3 09/19 방송영상환경(2) _ 추석 시청자에서 사용자로의 변화의 패러다임 (IPTV/SmartTV/NScreen) 4 09/26 서비스 디자인 방법론 소개 - 서비스 디자인 사례 - 방송과 TV에서의 서비스 디자인 5 10/02 사용자 관찰(1) - Shadowing/Interview/Observation - 무엇이 문제인가? 6 10/09 사용자 관찰(2) _ 한글날 - Contextual Inquiry - The Five Why Technique 7 10/16 문제 정의(1) - Affinity Diagram/Persona - Background Research (Understanding Users) 8 10/23 중간고사 - Service Idea/Service Principle 9 10/30 아이디어 발산 - 다양한 아이디어 발상 방법 소개 - Brainstorming/Ideation 10 11/06 아이디어 수렴 - Idea Grouping - Service Concept(Service Headline) 11 11/13 서비스 프로토타입(1) - Service Scenario - Service Prototyping (Role Playing) 12 11/20 서비스 프로토타입(2) - Service Prototyping 13 11/27 서비스 프로토타입(3) - Service Blueprint 14 12/04 최종 결과물 Wrap Up - 최종 Design/Paper Refine 15 12/11 기말고사 - 최종 Presentation interacitveService.jylee6977.com/tc
  3. 3. Broadcasting | Service Design by jylee 2013 interacitveService.jylee6977.com/tc
  4. 4. Broadcasting | Service Design by jylee 2013 Let’s face it. Despite our love for TV, the experience is broken. 4 interacitveService.jylee6977.com/tc
  5. 5. Broadcasting | Service Design by jylee 2013 For Example: • • • • • Too many remotes 100 channels and nothing on Clunky channel guides Lack of device compatibility Constant interruptions Image Source: Gizmodo 5 interacitveService.jylee6977.com/tc
  6. 6. Broadcasting | Service Design by jylee 2013 OUR MOBILE DEVICES NOT TOO LONG AGO… Image Source: Wikipedia 6 interacitveService.jylee6977.com/tc
  7. 7. Broadcasting | Service Design by jylee 2013 WHAT A DIFFERENCE A FEW YEARS MAKES 7 interacitveService.jylee6977.com/tc
  8. 8. Broadcasting | Service Design by jylee 2013 “Well, you just end up with a table full of remotes, a clust er full of boxes, a bunch of different UIs -- and that's the situation we have today. The only way that's ever gonna change is if you can re ally go back to square one and tear up the set-top bo x and redesign it from scratch with a consistent UI across all these different functions and get it to the consumer in a way that they're willing to pay for it.” –Steve Jobs, Patron Saint of User Experience Practitioners Source: AOL: 8 interacitveService.jylee6977.com/tc
  9. 9. Broadcasting | Service Design by jylee 2013 Our TVs are much too complicated. It doesn’t have to be that way. 9 interacitveService.jylee6977.com/tc
  10. 10. Broadcasting | Service Design by jylee 2013 TV is the next big problem for UX to solve. 10 interacitveService.jylee6977.com/tc
  11. 11. Broadcasting | Service Design by jylee 2013 But How? By knowing what’s going on in the connected TV landscape… … and getting the skills to do it. 11 interacitveService.jylee6977.com/tc
  12. 12. Broadcasting | Service Design by jylee 2013 1. THE RISE OF CONNECTED TV Definition, Stats/Trends 2. THE WAR FOR YOUR LIVING ROOM Key Players, An Elephant in the Living Room 3. IMPLICATIONS FOR UX Challenges and Opportunities 4. LET’S DO THIS Prototyping and Evangelization 5. KEY TAKEAWAYS Recap and Reference Materials 12 interacitveService.jylee6977.com/tc
  13. 13. Broadcasting | Service Design by jylee 2013 1. THE RISE OF CONNECTED TELEVISION interacitveService.jylee6977.com/tc
  14. 14. Broadcasting | Service Design by jylee 2013 What is Connected TV? It’s a term used to describe the integration of the internet and web features into TV sets and set-top boxes, as well as the convergence between computers and these television sets or set-top boxes. Source: Wikipedia 14 interacitveService.jylee6977.com/tc
  15. 15. Broadcasting | Service Design by jylee 2013 Also known as: • • • • • • Smart TV Cloud TV Hybrid TV Internet TV ITV Interactive TV 15 interacitveService.jylee6977.com/tc
  16. 16. Broadcasting | Service Design by jylee 2013 Connected TV is already here. It’s just not very evenly distributed. Source: William Gibson – “the future is already here it is just unevenly distributed.” 16 interacitveService.jylee6977.com/tc
  17. 17. Broadcasting | Service Design by jylee 2013 90% 80% 70% Connected TV sales are growing with 91 million units projected for 2012. 60% 50% 40% 30% 20% 10% 0% 2012 2014 2016 Source: Global Flat-panel TV and Connected TV Forecast - Kantideep Thota
Source: Global Smart TV Market (2011 – 2016) Critical C apability, Use Case Analysis & Forecast By Accessories, Platforms, Middleware, Application & Geography - MarketsAndMarkets.com 17 interacitveService.jylee6977.com/tc
  18. 18. Broadcasting | Service Design by jylee 2013 Consumer activities while watching TV Second screen viewing is the new normal. 80% of US adults mobile multi-task while watching TV. Source: Yahoo! and Razorfish survey
Source: Ericsson presents TV & Video Consumer Trend Report 2011 - Ericsson 18 interacitveService.jylee6977.com/tc
  19. 19. Broadcasting | Service Design by jylee 2013 Cord-cutting is on the rise. Cable is not. 2.65 million Americans cut the cord in 2008-2011. Source: HBO Here are those cord-cutting stats you asked for – Rebecca Greenfield 19 interacitveService.jylee6977.com/tc
  20. 20. Broadcasting | Service Design by jylee 2013 Our appetite for live on-demand streaming content is breaking records. June 2010 1.6 million viewers April 2011 2.4 million viewers August 2012 3.2 million viewers Source: Viewers opted for the Web over TV to watch Curiosity's landing – CBS News 20 interacitveService.jylee6977.com/tc
  21. 21. Broadcasting | Service Design by jylee 2013 40% of Americans live-streamed. Live-stream viewers were also 2x more likely to watch primetime coverage on TV. Source: Apple and the iPhone TV: one day all televisions will be this way – Computerworld
Source: Olympics Platfo rms Score – Variety 21 interacitveService.jylee6977.com/tc
  22. 22. Broadcasting | Service Design by jylee 2013 This has all caught the attention of some big players… 22 interacitveService.jylee6977.com/tc
  23. 23. Broadcasting | Service Design by jylee 2013 2. THE WAR FOR YOUR LIVING ROOM interacitveService.jylee6977.com/tc
  24. 24. Broadcasting | Service Design by jylee 2013 The Next Technology War “As the Consumer Electronics Show continued in Las Vegas, at least one theme became clear: The next big technology war is for your living room.” - Hayley Tsukayama, Washington Post 24 interacitveService.jylee6977.com/tc
  25. 25. Broadcasting | Service Design by jylee 2013 25 interacitveService.jylee6977.com/tc
  26. 26. Broadcasting | Service Design by jylee 2013 THE TV SET MANUFACTURERS 26 interacitveService.jylee6977.com/tc
  27. 27. Broadcasting | Service Design by jylee 2013 THE GAME CONSOLE MAKERS 27 interacitveService.jylee6977.com/tc
  28. 28. Broadcasting | Service Design by jylee 2013 THE SET TOP BOX MANUFACTURERS 28 interacitveService.jylee6977.com/tc
  29. 29. Broadcasting | Service Design by jylee 2013 THE CONTENT PROVIDERS 29 interacitveService.jylee6977.com/tc
  30. 30. Broadcasting | Service Design by jylee 2013 THE CABLE AND SATELLITE PROVIDERS 30 interacitveService.jylee6977.com/tc
  31. 31. Broadcasting | Service Design by jylee 2013 There is an elephant in the living room. Where’s Apple in all of this? 31 interacitveService.jylee6977.com/tc
  32. 32. Broadcasting | Service Design by jylee 2013 “I finally cracked it.” Source: Steve Jobs – Walter Isaacson 32 interacitveService.jylee6977.com/tc
  33. 33. Broadcasting | Service Design by jylee 2013 Source: Steve Jobs – Walter Isaacson 33 interacitveService.jylee6977.com/tc
  34. 34. Broadcasting | Service Design by jylee 2013 3. IMPLICATIONS FOR UX interacitveService.jylee6977.com/tc
  35. 35. Broadcasting | Service Design by jylee 2013 What does all this mean for usability professionals? To begin with we’ll need to contend with the 10 foot experience. Image Source: Wikipedia 35 interacitveService.jylee6977.com/tc
  36. 36. Broadcasting | Service Design by jylee 2013 What is the 10 ft experience? It’s a software user interface designed for display on a large television with interaction using a regular television-style remote control. Source: Wikipedia 36 interacitveService.jylee6977.com/tc
  37. 37. Broadcasting | Service Design by jylee 2013 While there are similarities with mobile, and tablet design, the 10 foot experience is an altogether different beast. Let’s talk about the challenges and opportunities. 37 interacitveService.jylee6977.com/tc
  38. 38. Broadcasting | Service Design by jylee 2013 1. CONSIDER THE USER’S ENVIRONMENT Image Source: MorgueFile 38 interacitveService.jylee6977.com/tc
  39. 39. Broadcasting | Service Design by jylee 2013 2. UNDERSTAND THE PHYSICAL CONSTRAINTS Image Source: Wikipedia 39 interacitveService.jylee6977.com/tc
  40. 40. Broadcasting | Service Design by jylee 2013 3. KNOW THE DISPLAY RULES Image Source: Wikipedia 40 interacitveService.jylee6977.com/tc
  41. 41. Broadcasting | Service Design by jylee 2013 4. EVALUATE THE CONTENT Image Source: Wikipedia 41 interacitveService.jylee6977.com/tc
  42. 42. Broadcasting | Service Design by jylee 2013 5. IDENTIFY THE INTERACTION METHODS Image Source: Wikipedia 42 interacitveService.jylee6977.com/tc
  43. 43. Broadcasting | Service Design by jylee 2013 Now let’s talk about the opportunities and advanced capabilities. 43 interacitveService.jylee6977.com/tc
  44. 44. Broadcasting | Service Design by jylee 2013 1. New INTERFACES 44 interacitveService.jylee6977.com/tc
  45. 45. Broadcasting | Service Design by jylee 2013 2. SOCIAL TV AND COMMUNITY VIEWING 45 interacitveService.jylee6977.com/tc
  46. 46. Broadcasting | Service Design by jylee 2013 3. SUPER-NICHE AND ORIGINAL PROGRAMMING 46 interacitveService.jylee6977.com/tc
  47. 47. Broadcasting | Service Design by jylee 2013 4. APPS AND GAMES 47 interacitveService.jylee6977.com/tc
  48. 48. Broadcasting | Service Design by jylee 2013 5. RECOGNITION AND PERSONALIZATION Source: Razorfish Emerging Experiences 48 interacitveService.jylee6977.com/tc
  49. 49. Broadcasting | Service Design by jylee 2013 6. WATCHING SMART TV interacitveService.jylee6977.com/tc
  50. 50. Broadcasting | Service Design by jylee 2013 50 interacitveService.jylee6977.com/tc
  51. 51. Broadcasting | Service Design by jylee 2013 WATCHING HABIT 51 interacitveService.jylee6977.com/tc
  52. 52. Broadcasting | Service Design by jylee 2013 CHANGES OF WATCHING ENVIRONMENT 52 interacitveService.jylee6977.com/tc
  53. 53. Broadcasting | Service Design by jylee 2013 CHANGES OF WATCHING ENVIRONMENT 53 interacitveService.jylee6977.com/tc
  54. 54. Broadcasting | Service Design by jylee 2013 CHANGES OF WATCHING ENVIRONMENT interacitveService.jylee6977.com/tc
  55. 55. Broadcasting | Service Design by jylee 2013 CHANGES OF WATCHING ENVIRONMENT 스마트한 컨텐츠 따로 또 같이 상황에 적합한 사용성 쉬운 검색/ 정보 제공 공감 가능한 서비스 interacitveService.jylee6977.com/tc
  56. 56. Broadcasting | Service Design by jylee 2013 CHASM interacitveService.jylee6977.com/tc
  57. 57. Broadcasting | Service Design by jylee 2013 Diversity of INPUT DEVICE interacitveService.jylee6977.com/tc
  58. 58. Broadcasting | Service Design by jylee 2013 Diversity of INPUT DEVICE interacitveService.jylee6977.com/tc
  59. 59. Broadcasting | Service Design by jylee 2013 Diversity of INPUT DEVICE interacitveService.jylee6977.com/tc
  60. 60. Broadcasting | Service Design by jylee 2013 Diversity of INPUT DEVICE interacitveService.jylee6977.com/tc
  61. 61. Broadcasting | Service Design by jylee 2013 Diversity of INPUT DEVICE interacitveService.jylee6977.com/tc
  62. 62. Broadcasting | Service Design by jylee 2013 Diversity of INPUT DEVICE interacitveService.jylee6977.com/tc
  63. 63. Broadcasting | Service Design by jylee 2013 Diversity of INPUT DEVICE interacitveService.jylee6977.com/tc
  64. 64. Broadcasting | Service Design by jylee 2013 Diversity of INPUT DEVICE interacitveService.jylee6977.com/tc
  65. 65. Broadcasting | Service Design by jylee 2013 Diversity of INPUT DEVICE interacitveService.jylee6977.com/tc
  66. 66. Broadcasting | Service Design by jylee 2013 Diversity of INPUT DEVICE interacitveService.jylee6977.com/tc
  67. 67. Broadcasting | Service Design by jylee 2013 Diversity of INPUT DEVICE interacitveService.jylee6977.com/tc
  68. 68. Broadcasting | Service Design by jylee 2013 Diversity of INPUT DEVICE interacitveService.jylee6977.com/tc
  69. 69. Broadcasting | Service Design by jylee 2013 Diversity of INPUT DEVICE interacitveService.jylee6977.com/tc
  70. 70. Broadcasting | Service Design by jylee 2013 FOR NEXT WEEK 추석동안.. 독특한 시청형태/TV주변 상황 등 기록 interacitveService.jylee6977.com/tc
  71. 71. Broadcasting | Service Design by jylee 2013 뜻 깊은 한가위 되세요. interacitveService.jylee6977.com/tc

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