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[MSD06]MAPPING
[MSD06]MAPPING
[MSD06]MAPPING
[MSD06]MAPPING
[MSD06]MAPPING
[MSD06]MAPPING
[MSD06]MAPPING
[MSD06]MAPPING
[MSD06]MAPPING
[MSD06]MAPPING
[MSD06]MAPPING
[MSD06]MAPPING
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[MSD06]MAPPING
[MSD06]MAPPING
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[MSD06]MAPPING
[MSD06]MAPPING
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[MSD06]MAPPING
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[MSD06]MAPPING
[MSD06]MAPPING
[MSD06]MAPPING
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[MSD06]MAPPING
[MSD06]MAPPING
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[MSD06]MAPPING
[MSD06]MAPPING
[MSD06]MAPPING
[MSD06]MAPPING
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[MSD06]MAPPING

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  • 1. http://msd2013.jylee6977.com/tcKGIT 2013 SPRING CLASS @ JYLEEMobileServiceDesign
  • 2. MobileServiceDesignhttp://msd2013.jylee6977.com/tc1 Class Orientation- 수업 및 프로젝트 소개- 아이스 브레이킹2What is Mobile App?What is Service Design?- 모바일과 모바일 앱에 대한 이해- 모바일 서비스 개발을 위한 서비스 디자인3Mobile Context& User Experience- 모바일 컨텍스트에 대한 이해- 모바일 사용자 경험에 대한 이해- 모바일 UI에 대한 이해4Mobile Service Design(1)- Discovery Phase- 무엇을 서비스화/디자인 할 것인가?- Desk Research를 통한 발견5Mobile Service Design(2)- Define Phase : 문제정의- 서비스 대상에 대한 문제정의- User Research. Service Safari6Mobile Service Design(3)- Define Phase : 서비스전략- 문제정의에 따른 컨셉 및 전략 구축- Interpretation & Mapping7Mobile Service Design(4)- Define Phase : 디자인원칙수립- 전략 및 컨셉에 따른 사용자 시나리오- Persona, Service Principle, Design Criteria
  • 3. MobileServiceDesignhttp://msd2013.jylee6977.com/tcDefine| 배경 및 홖경조사Discovery| 사용자 조사 및 관찰Synthesis| 모델링, 아이디어Implementation| 프로토타이핑, 적용!Problem Define무엇이 문제이고 그것을 어떻게 해결할 것인가?Design Goal& Principle해결을 위해 서비스 사용자들의 Unmet Needs와Latent Needs는 무엇인가?Solution Suggestion환경적 문제와 사용자들의 Needs와의Gap을 줄일 수 있는 방안은 무엇이 있는가?Big Idea
  • 4. MobileServiceDesignhttp://msd2013.jylee6977.com/tcDefine| 배경 및 홖경조사Discovery| 사용자 조사 및 관찰Synthesis| 모델링, 아이디어Implementation| 프로토타이핑, 적용!Big Idea팽창 확산 擴散 DiffusionAffinity Diagram수축 수렴 收斂 Convergence
  • 5. MobileServiceDesignhttp://msd2013.jylee6977.com/tcDefine| 배경 및 홖경조사Discovery| 사용자 조사 및 관찰Synthesis| 모델링, 아이디어Implementation| 프로토타이핑, 적용!Big Idea친화도 매핑Affinity Diagram서비스 원칙SERVICE PRINCIPLE대상의 명확화PERSONA대상의 문제점CUSTOMER JOURNEY MAP
  • 6. MobileServiceDesignhttp://msd2013.jylee6977.com/tcDefine| 배경 및 홖경조사Discovery| 사용자 조사 및 관찰Synthesis| 모델링, 아이디어Implementation| 프로토타이핑, 적용!Big Idea
  • 7. MobileServiceDesignFOR EXPANSION
  • 8. MobileServiceDesign
  • 9. MobileServiceDesignPresenter- Interviewer- Brief overview of the user and work- Shares the insights from the interpretation- Walks the models Each model should presented, Only key points and significant findingsParticipants- Asking questions- Raising any new issues, DI, Q capturedNote taker- Updates the affinity noteswith any new observations, DI, Q and insights
  • 10. MobileServiceDesignPreparationPrepare a team room(space)Identify the interpretation teamDuring Interpretationa. Identify the role ( Interviewers, Note taker, Interpretation team)b. Capture the user profile (Separate document from Affinity notes)c. Capture affinity notes and work modelsd. Capture insights
  • 11. MobileServiceDesignPreparationPrepare a team room(space)Identify the interpretation teamDuring Interpretationc. Capture affinity notes and work models- Interviewer: walking the group through the interview- Interpretation Team : Interrupts and asks what is happened- Note taker : Capture the key idea emerging from this discussionDo Records- Interpretation of events, use of artifacts, problems, and opportunities- Important characteristic of the work- Breakdowns in the work- Cultural influence- Design ideas (Flag with DI)- Questions for future interviews (Q)- Insightful customer quotesDo not records- Demographics- Other information represented on work model
  • 12. MobileServiceDesignPreparationPrepare a team roomIdentify the interpretation teamDuring Interpretationd. Capture Insights- After capturing the affinity notes(50~100) capture team insights.- This is not design idea, describe patterns, situations, and needs, key issues, notsolution- Reflective moment to gather learning into one place- Capture insights on a separate flipchart, including any points that have alreadybeen captured in the affinity notes.- This flipchart becomes first results
  • 13. http://msd2013.jylee6977.com/tc각자 조갂 업무분장을 한후,Research
  • 14. MobileServiceDesignhttp://msd2013.jylee6977.com/tcDefine| 배경 및 홖경조사Discovery| 사용자 조사 및 관찰Synthesis| 모델링, 아이디어Implementation| 프로토타이핑, 적용!Big Idea친화도 매핑Affinity Diagram
  • 15. MobileServiceDesignFOR CONVERGENCE
  • 16. MobileServiceDesign
  • 17. MobileServiceDesign
  • 18. MobileServiceDesign
  • 19. MobileServiceDesign
  • 20. MobileServiceDesignPreparationDecide when to buildPrepare to build the affinityBuild the AffinityReorganize the wall1.Restructure the Blue labels to eliminateredundancies and write your final Blue labels.2. Create coherent Pink groupings by groupinglike Blue labels together and write the PinkLabel (3~6 Blue label underneath)3. Group the Pink labels to create your finalcoherent Green labels and write the real Greenlabels.(4~8 Pink labels/5~6 Green Label)!!Good Pink labels reveal keyissues in the dataFinal AffinityRolling in new data
  • 21. MobileServiceDesignPreparationDecide when to buildPrepare to build the affinityBuild the AffinityPlace all affinity notesAdd blue labelReorganize the wall(Add Pink and Green Label)Final AffinityRolling in new data1. Print the new notes.2. Quickly sort the notes by the existingGreen labels3. Clean up the Green labels. Within eachGreen grouping4. Start new columns for notes that don’tfit5. Repeat until all notes are placed.
  • 22. http://msd2013.jylee6977.com/tc
  • 23. MobileServiceDesignhttp://msd2013.jylee6977.com/tcDefine| 배경 및 홖경조사Discovery| 사용자 조사 및 관찰Synthesis| 모델링, 아이디어Implementation| 프로토타이핑, 적용!Big Idea서비스 원칙SERVICE PRINCIPLE대상의 명확화PERSONA대상의 문제점CUSTOMER JOURNEY MAP
  • 24. MobileServiceDesignFOR SRATEGY
  • 25. MobileServiceDesign
  • 26. MobileServiceDesign
  • 27. MobileServiceDesign
  • 28. MobileServiceDesign
  • 29. MobileServiceDesignhttp://msd2013.jylee6977.com/tc
  • 30. MobileServiceDesignhttp://msd2013.jylee6977.com/tcPersonasbuildempathy
  • 31. MobileServiceDesignhttp://msd2013.jylee6977.com/tcPersonas encourage consensus
  • 32. MobileServiceDesignhttp://msd2013.jylee6977.com/tcPersonas create efficiency
  • 33. MobileServiceDesignhttp://msd2013.jylee6977.com/tcPersonas lead tobetter decisions
  • 34. Invented at Cooper(1999)
  • 35. MobileServiceDesignto particular application or services
  • 36. MobileServiceDesignhttp://msd2013.jylee6977.com/tcSegmentation?GoalsBehaviorsAttitudes
  • 37. MobileServiceDesignhttp://msd2013.jylee6977.com/tcVS
  • 38. MobileServiceDesignhttp://msd2013.jylee6977.com/tc
  • 39. MobileServiceDesignhttp://msd2013.jylee6977.com/tc
  • 40. MobileServiceDesignhttp://msd2013.jylee6977.com/tc
  • 41. 표현하고자 하는 페르소나를대표할 수 있을만한 이미지MOODBOARD
  • 42. 페르소나 일상에 대한 내러티브demographic, geographic,psychographic, behavioral traitsMOODBOARD
  • 43. Mobile에 대해 주로 쓰는 기능들, 검색 키워드등
  • 44. 2x2 matrix BEHAVIORAL traits.페르소나의 목표, 받는 영향,질문들, 어프로치들이를 통해 페르소나에 맞는기능, 디자인 설계 가능MOODBOARD
  • 45. 페르소나의 공포와 페인 포인트들, 이것을 이용하면 어떤 것을 해결해 줘야할 지 문제점 도출가능MOODBOARD
  • 46. MobileServiceDesignhttp://msd2013.jylee6977.com/tc••••••
  • 47. PERSONAAND LIST ALL TASKS

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