MobileServiceDesignKGIT 2013 SPRING CLASS @ JYLEE                                 http://msd2013.jylee6977.com/tc
Mobile                                                                        Service                                     ...
MobileServiceDesign
Mobile                                                                                      Service                       ...
Mobile5. Discovery Phase Process    Service000. Basics                   Design                             http://msd2013...
Mobile5. Discovery Phase Process    Service001.                          Design                             http://msd2013...
Mobile    5. Discovery Phase Process    Service    002.                          Design•••                                ...
Mobile5. Discovery Phase Process    Service002.                          Design                             http://msd2013...
Mobile5. Discovery Phase Process    Service003.                          Design • • •                             http://m...
Mobile5. Discovery Phase Process    Service004.                          Design • • • • •                             http...
Mobile5. Discovery Phase Process    Service004.                          Design                             http://msd2013...
Mobile5. Discovery Phase Process    Service004.                          Design                             http://msd2013...
Mobile    5. Discovery Phase Process    Service    004.                          Design•                                 h...
Mobile5. Discovery Phase Process    Service005.                          Design•••••                             http://ms...
Mobile5. Discovery Phase Process    ServiceContextual Inquiry            Design                             http://msd2013...
Mobile5. Discovery Phase Process    ServiceContextual Inquiry            Design                             http://msd2013...
Mobile5. Discovery Phase Process    ServiceContextual Inquiry            Design                             http://msd2013...
Mobile5. Discovery Phase Process    ServiceContextual Inquiry            Design                             http://msd2013...
Mobile5. Discovery Phase Process    ServiceContextual Inquiry            Design                             http://msd2013...
Mobile5. Discovery Phase Process    ServiceContextual Inquiry            Design                             http://msd2013...
Mobile5. Discovery Phase Process    ServiceContextual Inquiry            Design                             http://msd2013...
Mobile5. Discovery Phase Process    ServiceContextual Inquiry            Design                             http://msd2013...
Mobile5. Discovery Phase Process    ServiceContextual Inquiry            Design                             http://msd2013...
Mobile5. Discovery Phase Process                    ServiceContextual Inquiry                            Design          C...
LET’SOBSERVE & DISCOVER
LIKESherlock!
User Research 기획Desk research report | Define Research Questions | User Observation Planning
이번주 수요일까지 기획서 제출
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[Msd05]user observation

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[Msd05]user observation

  1. 1. MobileServiceDesignKGIT 2013 SPRING CLASS @ JYLEE http://msd2013.jylee6977.com/tc
  2. 2. Mobile Service Design - 수업 및 프로젝트 소개1 Class Orientation - 아이스 브레이킹 What is Mobile App? - 모바일과 모바일 앱에 대한 이해2 What is Service Design? - 모바일 서비스 개발을 위한 서비스 디자인 - 모바일 컨텍스트에 대한 이해 Mobile Context3 - 모바일 사용자 경험에 대한 이해 & User Experience - 모바일 UI에 대한 이해 Mobile Service Design(1) - 무엇을 서비스화/디자인 할 것인가?4 - Discovery Phase - Desk Research를 통한 발견 Mobile Service Design(2) - 서비스 대상에 대한 문제정의5 - Define Phase : 문제정의 - User Research. Service Safari Mobile Service Design(3) - 문제정의에 따른 컨셉 및 전략 구축6 - Define Phase : 서비스전략 - Service Principle, Design Criteria, Mobile Service Design(4) - 전략 및 컨셉에 따른 사용자 시나리오7 - Define Phase : 디자인원칙수립 - Persona, Service Scenario http://msd2013.jylee6977.com/tc
  3. 3. MobileServiceDesign
  4. 4. Mobile Service Design Design Goal& Principle 해결을 위해 서비스 사용자들의 Unmet Needs와 Latent Needs는 무엇인가?Define| 배경 및 환경조사 Discovery | 사용자 조사 및 관찰 Synthesis | 모델링, 아이디어 ! Big Idea Implementation | 프로토타이핑, 적용 Problem Define Solution Suggestion 무엇이 문제이고 그것을 어떻게 해결할 것인가? 환경적 문제와 사용자들의 Needs와의 Gap을 줄일 수 있는 방안은 무엇이 있는가? http://msd2013.jylee6977.com/tc
  5. 5. Mobile5. Discovery Phase Process Service000. Basics Design http://msd2013.jylee6977.com/tc
  6. 6. Mobile5. Discovery Phase Process Service001. Design http://msd2013.jylee6977.com/tc
  7. 7. Mobile 5. Discovery Phase Process Service 002. Design••• http://msd2013.jylee6977.com/tc
  8. 8. Mobile5. Discovery Phase Process Service002. Design http://msd2013.jylee6977.com/tc
  9. 9. Mobile5. Discovery Phase Process Service003. Design • • • http://msd2013.jylee6977.com/tc
  10. 10. Mobile5. Discovery Phase Process Service004. Design • • • • • http://msd2013.jylee6977.com/tc
  11. 11. Mobile5. Discovery Phase Process Service004. Design http://msd2013.jylee6977.com/tc
  12. 12. Mobile5. Discovery Phase Process Service004. Design http://msd2013.jylee6977.com/tc
  13. 13. Mobile 5. Discovery Phase Process Service 004. Design• http://msd2013.jylee6977.com/tc
  14. 14. Mobile5. Discovery Phase Process Service005. Design••••• http://msd2013.jylee6977.com/tc
  15. 15. Mobile5. Discovery Phase Process ServiceContextual Inquiry Design http://msd2013.jylee6977.com/tc
  16. 16. Mobile5. Discovery Phase Process ServiceContextual Inquiry Design http://msd2013.jylee6977.com/tc
  17. 17. Mobile5. Discovery Phase Process ServiceContextual Inquiry Design http://msd2013.jylee6977.com/tc
  18. 18. Mobile5. Discovery Phase Process ServiceContextual Inquiry Design http://msd2013.jylee6977.com/tc
  19. 19. Mobile5. Discovery Phase Process ServiceContextual Inquiry Design http://msd2013.jylee6977.com/tc
  20. 20. Mobile5. Discovery Phase Process ServiceContextual Inquiry Design http://msd2013.jylee6977.com/tc
  21. 21. Mobile5. Discovery Phase Process ServiceContextual Inquiry Design http://msd2013.jylee6977.com/tc
  22. 22. Mobile5. Discovery Phase Process ServiceContextual Inquiry Design http://msd2013.jylee6977.com/tc
  23. 23. Mobile5. Discovery Phase Process ServiceContextual Inquiry Design http://msd2013.jylee6977.com/tc
  24. 24. Mobile5. Discovery Phase Process ServiceContextual Inquiry Design Context Female Male Negative User 2 2 Positive User 2 2 Power User 2 2 http://msd2013.jylee6977.com/tc
  25. 25. LET’SOBSERVE & DISCOVER
  26. 26. LIKESherlock!
  27. 27. User Research 기획Desk research report | Define Research Questions | User Observation Planning
  28. 28. 이번주 수요일까지 기획서 제출

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