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[Msd05]user observation

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  • 1. MobileServiceDesignKGIT 2013 SPRING CLASS @ JYLEE http://msd2013.jylee6977.com/tc
  • 2. Mobile Service Design - 수업 및 프로젝트 소개1 Class Orientation - 아이스 브레이킹 What is Mobile App? - 모바일과 모바일 앱에 대한 이해2 What is Service Design? - 모바일 서비스 개발을 위한 서비스 디자인 - 모바일 컨텍스트에 대한 이해 Mobile Context3 - 모바일 사용자 경험에 대한 이해 & User Experience - 모바일 UI에 대한 이해 Mobile Service Design(1) - 무엇을 서비스화/디자인 할 것인가?4 - Discovery Phase - Desk Research를 통한 발견 Mobile Service Design(2) - 서비스 대상에 대한 문제정의5 - Define Phase : 문제정의 - User Research. Service Safari Mobile Service Design(3) - 문제정의에 따른 컨셉 및 전략 구축6 - Define Phase : 서비스전략 - Service Principle, Design Criteria, Mobile Service Design(4) - 전략 및 컨셉에 따른 사용자 시나리오7 - Define Phase : 디자인원칙수립 - Persona, Service Scenario http://msd2013.jylee6977.com/tc
  • 3. MobileServiceDesign
  • 4. Mobile Service Design Design Goal& Principle 해결을 위해 서비스 사용자들의 Unmet Needs와 Latent Needs는 무엇인가?Define| 배경 및 환경조사 Discovery | 사용자 조사 및 관찰 Synthesis | 모델링, 아이디어 ! Big Idea Implementation | 프로토타이핑, 적용 Problem Define Solution Suggestion 무엇이 문제이고 그것을 어떻게 해결할 것인가? 환경적 문제와 사용자들의 Needs와의 Gap을 줄일 수 있는 방안은 무엇이 있는가? http://msd2013.jylee6977.com/tc
  • 5. Mobile5. Discovery Phase Process Service000. Basics Design http://msd2013.jylee6977.com/tc
  • 6. Mobile5. Discovery Phase Process Service001. Design http://msd2013.jylee6977.com/tc
  • 7. Mobile 5. Discovery Phase Process Service 002. Design••• http://msd2013.jylee6977.com/tc
  • 8. Mobile5. Discovery Phase Process Service002. Design http://msd2013.jylee6977.com/tc
  • 9. Mobile5. Discovery Phase Process Service003. Design • • • http://msd2013.jylee6977.com/tc
  • 10. Mobile5. Discovery Phase Process Service004. Design • • • • • http://msd2013.jylee6977.com/tc
  • 11. Mobile5. Discovery Phase Process Service004. Design http://msd2013.jylee6977.com/tc
  • 12. Mobile5. Discovery Phase Process Service004. Design http://msd2013.jylee6977.com/tc
  • 13. Mobile 5. Discovery Phase Process Service 004. Design• http://msd2013.jylee6977.com/tc
  • 14. Mobile5. Discovery Phase Process Service005. Design••••• http://msd2013.jylee6977.com/tc
  • 15. Mobile5. Discovery Phase Process ServiceContextual Inquiry Design http://msd2013.jylee6977.com/tc
  • 16. Mobile5. Discovery Phase Process ServiceContextual Inquiry Design http://msd2013.jylee6977.com/tc
  • 17. Mobile5. Discovery Phase Process ServiceContextual Inquiry Design http://msd2013.jylee6977.com/tc
  • 18. Mobile5. Discovery Phase Process ServiceContextual Inquiry Design http://msd2013.jylee6977.com/tc
  • 19. Mobile5. Discovery Phase Process ServiceContextual Inquiry Design http://msd2013.jylee6977.com/tc
  • 20. Mobile5. Discovery Phase Process ServiceContextual Inquiry Design http://msd2013.jylee6977.com/tc
  • 21. Mobile5. Discovery Phase Process ServiceContextual Inquiry Design http://msd2013.jylee6977.com/tc
  • 22. Mobile5. Discovery Phase Process ServiceContextual Inquiry Design http://msd2013.jylee6977.com/tc
  • 23. Mobile5. Discovery Phase Process ServiceContextual Inquiry Design http://msd2013.jylee6977.com/tc
  • 24. Mobile5. Discovery Phase Process ServiceContextual Inquiry Design Context Female Male Negative User 2 2 Positive User 2 2 Power User 2 2 http://msd2013.jylee6977.com/tc
  • 25. LET’SOBSERVE & DISCOVER
  • 26. LIKESherlock!
  • 27. User Research 기획Desk research report | Define Research Questions | User Observation Planning
  • 28. 이번주 수요일까지 기획서 제출