MobileServiceDesignKGIT 2013 SPRING CLASS @ JYLEE                                 http://msd2013.jylee6977.com/tc
Mobile                                                                        Service                                     ...
HaNd Held Media            KGIT 2011 Spring Semester | JYLEE잠깐만요.ABOUTSILVER           http://HHM.jylee6977.com/tc
Mobile Service Designhttp://msd2013.jylee6977.com/tc
Mobile                                                      Service                                                      D...
MobileServiceDesign
MobileServiceDesign
Mobile                                                                                      Service                       ...
Mobile Service Designhttp://msd2013.jylee6977.com/tc
관찰. 수동적인 보기가 아닌 적극적인 관찰
수동적인 보기가 아닌 적극적인 관찰을 구분한 사람들                 “내 작업은 익숙한 것들을 내가 어떻게 보는지를 ‘보는’지점에서 시작된다”                                    ...
단순히 참을성있게 보는 것만으로 끝나는 것이 아닌,무엇을 보는지, 무엇을 찾으려 하는지가 중요하다.관찰은 시각분야에만 국한되어 있지 않다.
“당싞이 보고 있는 것들에 대해 생각해보라. 당싞이 가장 생각을 하지 않는 것들에 대해 가장 많이 생각해보라.”
“하지만, 우리가 보고 기록하고, 구축한 모든 것들은모든 지식이 뒤틀린 것처럼 왜곡되곢한다. 첫째는우리시대의 종족의 집단적 세력과 시대적 흐름이고,둘째는 우리들 각자가 가진 개별적 성향떄문이다.”-소설가 존 스테인백
MobileServiceDesign
MobileDiscovery Phase    Service001. Basics        Design                  http://msd2013.jylee6977.com/tc
MobileDiscovery Phase                                                                         Service002. Discover Tools  ...
Discovery Phase003. Observation                  “Gaining Real-time Service Insights”
MobileDiscovery Phase                            Service003. Observation : Shadowing               Design “Raising awarene...
MobileDiscovery Phase                            Service003. Observation : Service Safari          Design “Raising awarene...
MobileDiscovery Phase                  Service003. Observation : User Observation                                 Design  ...
MobileDiscovery Phase                    Service004. Probes : Mobile Ethnography   Design   •   •   •   •   •   •   •     ...
Mobile      Discovery Phase                              Service      005. Questions & Answers                     Design“...
MobileDiscovery Phase                       Service005. Questions & Answers : Contextual Interviews                       ...
Mobile4. Discovery Phase                    Service005. Questions & Answers : Contextual Interviews                       ...
Mobile4. Discovery Phase                    Service005. Questions & Answers : Contextual Interviews                       ...
Mobile4. Discovery Phase                                Service005. Questions & Answers : 5 Whys                 Design “R...
Mobile4. Discovery Phase                                Service005. Questions & Answers : 5 Whys                 Design “R...
HaNd Held MediaDiscovery Phase      KGIT 2011 Spring Semester | JYLEE006. Probes                    http://HHM.jylee6977.c...
Mobile    Discovery Phase    Service    006. Probes        Designcultural probes                      http://msd2013.jylee...
MobileDiscovery Phase                 Service006. Probe : Cultural Probes    Design   •   •   •   •   •   •   •           ...
Mobile4. Discovery Phase                  Service007. Empathy : A Day in the Life    Design   •   •   •   •               ...
Mobile4. Discovery Phase                       Service008. ETC                                 Design           1. Directe...
Mobile4. Discovery Phase                       Service009. How To                              Design           1. Pattern...
Collecting data around User context                    Mobile                   Service                   Design          ...
Collecting data around User context                                                          Mobile                       ...
Collecting data around User context                                                          Mobile                       ...
HaNd Held Media                 KGIT 2011 Spring Semester | JYLEE잠깐만요.Mobile User                http://HHM.jylee6977.com/tc
01. MOBILE User                            Mobile 001. HOMO MOBILIENCE       Service                            Design1. 마...
01. MOBILE User                                                    Mobile 001. HOMO MOBILIENCE                            ...
01. MOBILE User                            Mobile 001. HOMO MOBILIENCE       Service                            Design3. K...
01. MOBILE User                        Mobile001. HOMO MOBILIENCE    Service                        Design MOBILE?        ...
01. MOBILE User                               Mobile001. HOMO MOBILIENCE           Service                               D...
01. MOBILE User                           Mobile001. HOMO MOBILIENCE       Service                           Design  Hand ...
01. MOBILE User                               Mobile001. HOMO MOBILIENCE           Service                               D...
01. MOBILE User                             Mobile001. HOMO MOBILIENCE         Service                             Design ...
01. MOBILE User                           Mobile001. HOMO MOBILIENCE       Service                           Design       ...
01. MOBILE User                                                                                 Mobile  001. HOMO MOBILIEN...
01. MOBILE User                   Mobile002. MOBILE USE    Service                   Design    MOBILE        PHONE        ...
01. MOBILE User                                      Mobile002. MOBILE USE                       Service                  ...
01. MOBILE User                                                  Mobile002. MOBILE USE                                   S...
01. MOBILE User                                                                  Mobile002. MOBILE USE                    ...
01. MOBILE User                                                                       Mobile003. MOBILE SPACE             ...
팀. DiscussionDesk research report | Define Research Questions | User Observation Planning
[Msd04]user observation
[Msd04]user observation
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[Msd04]user observation

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[Msd04]user observation

  1. 1. MobileServiceDesignKGIT 2013 SPRING CLASS @ JYLEE http://msd2013.jylee6977.com/tc
  2. 2. Mobile Service Design - 수업 및 프로젝트 소개1 Class Orientation - 아이스 브레이킹 What is Mobile App? - 모바일과 모바일 앱에 대한 이해2 What is Service Design? - 모바일 서비스 개발을 위한 서비스 디자인 - 모바일 컨텍스트에 대한 이해 Mobile Context3 - 모바일 사용자 경험에 대한 이해 & User Experience - 모바일 UI에 대한 이해 Mobile Service Design(1) - 무엇을 서비스화/디자인 할 것인가?4 - Discovery Phase - Desk Research를 통한 발견 Mobile Service Design(2) - 서비스 대상에 대한 문제정의5 - Define Phase : 문제정의 - User Research. Service Safari Mobile Service Design(3) - 문제정의에 따른 컨셉 및 전략 구축6 - Define Phase : 서비스전략 - Service Principle, Design Criteria, Mobile Service Design(4) - 전략 및 컨셉에 따른 사용자 시나리오7 - Define Phase : 디자인원칙수립 - Persona, Service Scenario http://msd2013.jylee6977.com/tc
  3. 3. HaNd Held Media KGIT 2011 Spring Semester | JYLEE잠깐만요.ABOUTSILVER http://HHM.jylee6977.com/tc
  4. 4. Mobile Service Designhttp://msd2013.jylee6977.com/tc
  5. 5. Mobile Service Design 맞어! 이것이 문제이고, 이것을 해결할 것은 이것일지도 몰라!!찾아보자 무엇이 문제인지! 이것이 문제인가? 디자인을 해볼까? 개발을 위한 준비완료 누구의 어느 환경에서의 문제인가? http://msd2013.jylee6977.com/tc
  6. 6. MobileServiceDesign
  7. 7. MobileServiceDesign
  8. 8. Mobile Service Design| OBSERVATION Observation is either an activity of a living being, such as a human, consisting of receiving knowledge of the outside world through the senses, or the recording of data using scientific instruments. The term may also refer to any data collected during this activity. An observation can also be the way you look at things or when you look at something. http://msd2013.jylee6977.com/tc
  9. 9. Mobile Service Designhttp://msd2013.jylee6977.com/tc
  10. 10. 관찰. 수동적인 보기가 아닌 적극적인 관찰
  11. 11. 수동적인 보기가 아닌 적극적인 관찰을 구분한 사람들 “내 작업은 익숙한 것들을 내가 어떻게 보는지를 ‘보는’지점에서 시작된다” -화가 재스퍼 존스- “나는 그전에도 천남성을 많이 보아왔지만 그 꽃을 그렇게 집중해서 들여다본 것은 그때가 처음이였다” -화가 조지아 오키프-“당신이 보고 있는 것들에 대해 생각해보라.자신이 가장 생각하지 않는 것들에 대해 가장 많이 생각하라” -화가 마르쉘 뒤샹- “나의 세계가 남들과 다른 것은 소리, 냄새, 형상의 요철, 질감으로 느껴지는 것이 전부였다” -생물학자 제라트 버메이-
  12. 12. 단순히 참을성있게 보는 것만으로 끝나는 것이 아닌,무엇을 보는지, 무엇을 찾으려 하는지가 중요하다.관찰은 시각분야에만 국한되어 있지 않다.
  13. 13. “당싞이 보고 있는 것들에 대해 생각해보라. 당싞이 가장 생각을 하지 않는 것들에 대해 가장 많이 생각해보라.”
  14. 14. “하지만, 우리가 보고 기록하고, 구축한 모든 것들은모든 지식이 뒤틀린 것처럼 왜곡되곢한다. 첫째는우리시대의 종족의 집단적 세력과 시대적 흐름이고,둘째는 우리들 각자가 가진 개별적 성향떄문이다.”-소설가 존 스테인백
  15. 15. MobileServiceDesign
  16. 16. MobileDiscovery Phase Service001. Basics Design http://msd2013.jylee6977.com/tc
  17. 17. MobileDiscovery Phase Service002. Discover Tools Be --- a day Try it yourself Design Empathy Shadowing Artifacts Photo Inventory Service Safari Observation Analysis Mobile Ethnography Discover User Observation “User” Questions Mobile Ethnography Contextual Inquiry Probes Briefcase Tour & Answers Five Way Cultural Probes http://msd2013.jylee6977.com/tc
  18. 18. Discovery Phase003. Observation “Gaining Real-time Service Insights”
  19. 19. MobileDiscovery Phase Service003. Observation : Shadowing Design “Raising awareness of service quality” • • • http://msd2013.jylee6977.com/tc
  20. 20. MobileDiscovery Phase Service003. Observation : Service Safari Design “Raising awareness of service quality” • • • • • • • http://msd2013.jylee6977.com/tc
  21. 21. MobileDiscovery Phase Service003. Observation : User Observation Design • • – • • • http://msd2013.jylee6977.com/tc
  22. 22. MobileDiscovery Phase Service004. Probes : Mobile Ethnography Design • • • • • • • http://msd2013.jylee6977.com/tc
  23. 23. Mobile Discovery Phase Service 005. Questions & Answers Design“Gaining In-depth understanding of stakeholder” http://msd2013.jylee6977.com/tc
  24. 24. MobileDiscovery Phase Service005. Questions & Answers : Contextual Interviews Design http://msd2013.jylee6977.com/tc
  25. 25. Mobile4. Discovery Phase Service005. Questions & Answers : Contextual Interviews Design • • • • • • • http://msd2013.jylee6977.com/tc
  26. 26. Mobile4. Discovery Phase Service005. Questions & Answers : Contextual Interviews Design http://msd2013.jylee6977.com/tc
  27. 27. Mobile4. Discovery Phase Service005. Questions & Answers : 5 Whys Design “Revealing sub-conscious stakeholder’s minds” http://msd2013.jylee6977.com/tc
  28. 28. Mobile4. Discovery Phase Service005. Questions & Answers : 5 Whys Design “Revealing sub-conscious stakeholder’s minds” http://msd2013.jylee6977.com/tc
  29. 29. HaNd Held MediaDiscovery Phase KGIT 2011 Spring Semester | JYLEE006. Probes http://HHM.jylee6977.com/tc
  30. 30. Mobile Discovery Phase Service 006. Probes Designcultural probes http://msd2013.jylee6977.com/tc
  31. 31. MobileDiscovery Phase Service006. Probe : Cultural Probes Design • • • • • • • http://msd2013.jylee6977.com/tc
  32. 32. Mobile4. Discovery Phase Service007. Empathy : A Day in the Life Design • • • • http://msd2013.jylee6977.com/tc
  33. 33. Mobile4. Discovery Phase Service008. ETC Design 1. Directed storytelling 2. Unfocus group 3. Role playing 4. Extreme-user interviews http://msd2013.jylee6977.com/tc
  34. 34. Mobile4. Discovery Phase Service009. How To Design 1. Patterns and Phenomena. 2. Field Notes http://msd2013.jylee6977.com/tc
  35. 35. Collecting data around User context Mobile Service Design http://msd2013.jylee6977.com/tc
  36. 36. Collecting data around User context Mobile Service DesignCollecting data around User context http://msd2013.jylee6977.com/tc
  37. 37. Collecting data around User context Mobile Service DesignCollecting data around User context http://msd2013.jylee6977.com/tc
  38. 38. HaNd Held Media KGIT 2011 Spring Semester | JYLEE잠깐만요.Mobile User http://HHM.jylee6977.com/tc
  39. 39. 01. MOBILE User Mobile 001. HOMO MOBILIENCE Service Design1. 마샬 맥루한, “미디어의 이해” 中에서 http://msd2013.jylee6977.com/tc
  40. 40. 01. MOBILE User Mobile 001. HOMO MOBILIENCE Service Design2. 박민영, “디지털은 어떻게 영혼을 잠식하는가”.인물과 사상.2007.05.P101 http://msd2013.jylee6977.com/tc
  41. 41. 01. MOBILE User Mobile 001. HOMO MOBILIENCE Service Design3. KBS프로그램, “미녀들의수다” 中에서 http://msd2013.jylee6977.com/tc
  42. 42. 01. MOBILE User Mobile001. HOMO MOBILIENCE Service Design MOBILE? http://msd2013.jylee6977.com/tc
  43. 43. 01. MOBILE User Mobile001. HOMO MOBILIENCE Service Design OUT OF SIGHT OUT OF CONNECTION http://msd2013.jylee6977.com/tc
  44. 44. 01. MOBILE User Mobile001. HOMO MOBILIENCE Service Design Hand Phone VS MOBILE 휴대폰 VS PHONE 휴대전화 http://msd2013.jylee6977.com/tc
  45. 45. 01. MOBILE User Mobile001. HOMO MOBILIENCE Service Design 의식주 + 交 http://msd2013.jylee6977.com/tc
  46. 46. 01. MOBILE User Mobile001. HOMO MOBILIENCE Service Design 소통 = 권력 http://msd2013.jylee6977.com/tc
  47. 47. 01. MOBILE User Mobile001. HOMO MOBILIENCE Service Design 원격 통신 http://msd2013.jylee6977.com/tc
  48. 48. 01. MOBILE User Mobile 001. HOMO MOBILIENCE Service Design “Mobile Telephone has completed automobile revolution”4. Rich Ling, The Mobile Connection:The Cell Phone’s Impact on Society, p69 - http://msd2013.jylee6977.com/tc
  49. 49. 01. MOBILE User Mobile002. MOBILE USE Service Design MOBILE PHONE http://msd2013.jylee6977.com/tc
  50. 50. 01. MOBILE User Mobile002. MOBILE USE Service Design 도구적 사용 MOBILE Instrumental Use PHONE 표현적 사용 Expression Use http://msd2013.jylee6977.com/tc
  51. 51. 01. MOBILE User Mobile002. MOBILE USE Service Design * 도구적 사용 (instrumental use) 1. (Security) 2. - (micro-coordination) . . , / . . Logistics , (softening), http://msd2013.jylee6977.com/tc
  52. 52. 01. MOBILE User Mobile002. MOBILE USE Service Design * 표현적 사용 (expression use) 1. - (hyper-coordination) : , , . . . . . . SMS : , , , . , 2. Machine-Interaction < Human-Interaction  ? http://msd2013.jylee6977.com/tc
  53. 53. 01. MOBILE User Mobile003. MOBILE SPACE Service Design 1. 2. , , 3. • • , • • • ( , , , ) , , , • ,  , 4. • , , 5. • . http://msd2013.jylee6977.com/tc
  54. 54. 팀. DiscussionDesk research report | Define Research Questions | User Observation Planning

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