Crowdsourcing
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Crowdsourcing

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Crowdsourcing Crowdsourcing Presentation Transcript

  • flickr: jjelenbaasCrowdsourcing presentation prepared by Yoon Kang
  • “Simply defined, crowdsourcingrepresents the act of a companyor institution taking a functiononce performed by employeesa n d o u t s o u rc i n g i t t o a nundefined (and generally large)network of people in the form ofan open call.” – Jeff Howe http://crowdsourcing.typepad.com/cs/2006/06/crowdsourcing_a.html
  • To get started, here are some examples oforganizations that are leveraging this trend.
  • flickr: BestofWDWAmerican IdolInstead of the big name musicproducers, American Idol letsthe millions of average viewersbe the judge of who should bethe next big superstar. Musicaltraining not required: just acellphone is all you need.
  • http://ireport.cnn.com/News Media
  • Government
  • Book reviewsPicking a new name for a rock band Restaurant reviews Photography Crime solving Yahoo! Answers Medical advice How-to videos Youtube Orchestra Amazon Mechanical Turk Threadless Tees Translations Marketing Product design Political campaign movements Digg Education CrowdSpring Design our Pepsi can contest ...the list goes on...
  • And of course,
  • wikipedia.orgour beloved Wikipedia
  • “We are living in the middle of a remarkableincrease in out ability to share, to cooperatewith one another, and to take collective action,all outside the framework of traditionalinstitutions and organizations.” – Clay Shirky Here Comes Everybody
  • All of this means more power to you.
  • If you have talent,fresh ideas, cool skills,or opinions, someone out there is waiting to tap into it.
  • time.com
  • A few things to think about ?
  • first: WHY
  • “Humor me.Go there and add a little article.It will take all of five or ten minutes.”...was the email Larry Sanger, co-founder of Wikipdia, sentout to the members of Nupedia, as he pondered whetherWikipedia could be a success. flickr: Dmitry Rostovtsev
  • *in its first year, the number of articles grew 390%The response, as youmay have predicted,was simply astounding.*
  • But with no pay or guarantee of a recognition,what is the motivation that makes people so willing to volunteer their time and resources? flickr: micn2sugars
  • “Since no one is being paid,the energetic and occasionalcontributors happily coexistin the same ecosystem.” $ -Clay Shirky Here Comes Everybody
  • second: is it...
  • Empowering Individualsflicker: Scarlet_Beautiful
  • flickr: portablemichelleor just Free labour?
  • Von Glitschka Rob Gough Chad Behnke The NO!SPEC campaign (www.no-spec.com) urges professional graphic designers and design students “to take a stand against” trends such as crowdsourcing and design contests.
  • Make your own version of the short lived Gap logo at http://craplogo.me/Case of crowdsourcing gone wrongWhen Gap revealed their new logo last year, it wasquickly rejected and lampooned by the onlinecommunity. The company then turned tocrowdsourcing for a better idea, which only leftthem with more upset graphic designers. This PRcrisis came to an end with the company announcingthat they’ll be sticking with the old logo.http://www.logodesignlove.com/where-gap-went-wronghttp://www.vanityfair.com/online/daily/2010/10/new-gap-logo-despised-symbol-of-corporate-banality-dead-at-one-week.html
  • and finally: the big debate
  • RISE OF THEAMATEUR &DECLINE OF THEPROFESSIONAL
  • Are some things better left to the expert?
  • ...or is your next door neighbour just as capable?
  • IS IT EVENPOSSIBLE TODISTINGUISH THE TWO?
  • “Technological advances ineverything from productdesign software to digitalvideo cameras are breakingdown the cost barriers thatonce separated amateursfrom professionals.” – Jeff Howe http://www.wired.com/wired/archive/14.06/crowds.html
  • “There is no crowd incrowdsourcing. There are onlyvirtuosos, usually uniquelytalented, highly trained peoplewho have worked for decadesin a field. … The crowd solvesnothing, creates nothing.” – Dan Woods http://www.forbes.com/2009/09/28/crowdsourcing-enterprise-innovation-technology-cio-network-jargonspy.html