The Relevance Of Twitter Jye Smith

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My opening address at ad:tech 2009 in Sydney, on March 10.

Published in: Technology, News & Politics
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  • Twitter has given communities of people 140 characters to tell their story. or share somebody elses
  • its given individuals and brands alike to leverage the power of collective insight from large networks of influential people
  • to date, we’ve sent over 1.3bn tweets

  • Australia is continuing to see incredible growth and visits to the site are up over 500%

  • like all social media, new technologies and innovations have allowed people to connect online in new ways.
  • Time and time again, Twitter has proven its ability to quickly spread a message between communities of people
  • The growth of satellite communities has proven very influential
  • As these communities grow it allows for greater reach of message and value
  • and the people who populate twitter are the most important.
  • because twitter brings people together. through their stories.






  • The Relevance Of Twitter Jye Smith

    1. Hi. Tuesday, March 10, 2009
    2. Hi. a/s/l? Tuesday, March 10, 2009
    3. iʼm jye. m/switched on media Tuesday, March 10, 2009
    4. the relevance of twitter Tuesday, March 10, 2009
    5. wtf? srsly. Tuesday, March 10, 2009
    6. 140 characters to tell a story and share someone elseʼs (RT) Tuesday, March 10, 2009
    7. collective insight let your network (underlings) find the good stuff and have greater choice Tuesday, March 10, 2009
    8. sent over 1,300,000,000 tweets Tuesday, March 10, 2009
    9. sent over 1,300,000,106 tweets Tuesday, March 10, 2009
    10. maintained its phenomenal yearly growth rate, increasing year-on-year in web visits by 517.9% (Hitwise) Tuesday, March 10, 2009
    11. why. Tuesday, March 10, 2009
    12. new technologies meant new innovations and new ways to connect people Tuesday, March 10, 2009
    13. speed. Tuesday, March 10, 2009
    14. growth. Tuesday, March 10, 2009
    15. reach. Tuesday, March 10, 2009
    16. network. Tuesday, March 10, 2009
    17. twitter brings people together work/play: dream, scream, wish, love, rant (tell a story) Tuesday, March 10, 2009
    18. #mumbai Tuesday, March 10, 2009
    19. #twestival Tuesday, March 10, 2009
    20. #nocleanfeed Tuesday, March 10, 2009
    21. #stub Tuesday, March 10, 2009
    22. tell your story. (thereʼs been 12,000 told since slide 1) Tuesday, March 10, 2009
    23. discuss. Gavin Heaton @servantofchaos Author, servantofchaos.com @SilkCharm Laurel Papworth CEO, Twitter Agency @M_Hickinbotham Mike Hickinbotham Senior Advisor, Social Meida, Telstra/Bigpond Jye Smith @jyesmith Social Media Strategist, Switched On Media Question? #adsyd3 Tuesday, March 10, 2009

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