Social Media & Search - Jye Smith

social media | search engine room jye smith | social media strategist

Remember Web 2.0?

social media Web 2.0 was the rise of the technologies that enabled online communities to interact with each other but it is the community that online communications should focus on within social media These tools empower online users, and now brands must join the conversation, add value to the community JYE SMITH | Social Media Strategist @jyesmith

stat-o-rama

stat-o-rama 3 out of 4 Australians Visited a Social Networking Site in June 2009 Hitwise JYE SMITH | Social Media Strategist @jyesmith

stat-o-rama Facebook Over 6,000,000 Australia Facebook JYE SMITH | Social Media Strategist @jyesmith

stat-o-rama 20 Hours of video uploaded every minute YouTube JYE SMITH | Social Media Strategist @jyesmith

stat-o-rama 14% of people trust ads; 78% of people trust consumer recommendations Nielson JYE SMITH | Social Media Strategist @jyesmith

stat-o-rama Nearly 49% of shoppers have made a purchase based on a recommendation through a social media property SMM The Right Strategy 2009 JYE SMITH | Social Media Strategist @jyesmith

so how we do it?

so what deﬁne success think about what will make you (and you boss) happy JYE SMITH | Social Media Strategist @jyesmith

success • generate online sales • website trafﬁc • sales leads • lots of community members • increase in newsletter subscriptions • support marketing/sales/pr activities • change brand perceptions JYE SMITH | Social Media Strategist @jyesmith

so what listen to your customers and know their context + social spaces JYE SMITH | Social Media Strategist @jyesmith

listen 40000 30000 20000 10000 0 Forums Blogs Twitter Other “night club” mentions JYE SMITH | Social Media Strategist @jyesmith

so what plan aligning your business outcomes with social media activities JYE SMITH | Social Media Strategist @jyesmith

planning checklist • business outcomes • social media success metrics • market intelligence • internal and external roles deﬁned JYE SMITH | Social Media Strategist @jyesmith

so what execute with an incremental approach JYE SMITH | Social Media Strategist @jyesmith

execution • technology • community management • communications • affect on search • customer services JYE SMITH | Social Media Strategist @jyesmith

so what measure and evaluate the process JYE SMITH | Social Media Strategist @jyesmith

measurement identify, analyse and understand the relationship between the social media activity and the deﬁned business outcomes JYE SMITH | Social Media Strategist @jyesmith

framework "I;*(;C$A%& =*;%%$%>& "B")(C$A%& !"#$%"&'())"''& *+,-./+/0& ?@,+/.,,& $/27.8./-34& 5.3,@7.8./-& '12+34&5.6+3& A@-218.,& ;997132D& ;/34<,+,& 51/+-17+/0& '-73-.0<& E! C.2DF)188,F (/6.7,-3/6+/0& 537G.:/0F=H& )189.:-17& '@22.,,& ;/34<,+,& 5.-7+2,& JYE SMITH | Social Media Strategist @jyesmith

search & social <3

search is inﬂuenced by social and more social is now discovered by search, which can then be share !"#$%$&' !,)*(' !()*+,' -.&+/0(*12 3(&$%4' JYE SMITH | Social Media Strategist @jyesmith

Search & Social Will Play Some Of The Most Signiﬁcant Roles in Online Strategy in 2010 search & social are symbiotic JYE SMITH | Social Media Strategist @jyesmith

THE INFLUENCE OF SEARCH AND SOCIAL !"#$%&##' (")*+,&' -."**&##/' * !" "() 3+,,"%$)45 #$% &"' 6"7$&%*&' &"' #$% "() !" * .&01*2' +,-./0,10* .+*$08'' JYE SMITH | Social Media Strategist @jyesmith

JYE SMITH Social Media Strategist twitter: @jyesmith email: jye@switchedonmedia.com.au blog: jyesmith.com work: switchedonmedia.com.au @jyesmith

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Social Media & Search - Jye Smith

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