Social Media & Search - Jye Smith

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My presentation from Search Engine Room 2009 - discussing an actionable framework for social media and how I see it affecting search for 2010, …

My presentation from Search Engine Room 2009 - discussing an actionable framework for social media and how I see it affecting search for 2010,

Presentation shared with permission from Switched On Media (http://switchedonmedia.com.au)

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  • 1. social media | search engine room jye smith | social media strategist
  • 2. Remember Web 2.0?
  • 3. social media Web 2.0 was the rise of the technologies that enabled online communities to interact with each other but it is the community that online communications should focus on within social media These tools empower online users, and now brands must join the conversation, add value to the community JYE SMITH | Social Media Strategist @jyesmith
  • 4. stat-o-rama
  • 5. stat-o-rama 3 out of 4 Australians Visited a Social Networking Site in June 2009 Hitwise JYE SMITH | Social Media Strategist @jyesmith
  • 6. stat-o-rama Facebook Over 6,000,000 Australia Facebook JYE SMITH | Social Media Strategist @jyesmith
  • 7. stat-o-rama 20 Hours of video uploaded every minute YouTube JYE SMITH | Social Media Strategist @jyesmith
  • 8. stat-o-rama 14% of people trust ads; 78% of people trust consumer recommendations Nielson JYE SMITH | Social Media Strategist @jyesmith
  • 9. stat-o-rama Nearly 49% of shoppers have made a purchase based on a recommendation through a social media property SMM The Right Strategy 2009 JYE SMITH | Social Media Strategist @jyesmith
  • 10. so how we do it?
  • 11. so what define success think about what will make you (and you boss) happy JYE SMITH | Social Media Strategist @jyesmith
  • 12. success • generate online sales • website traffic • sales leads • lots of community members • increase in newsletter subscriptions • support marketing/sales/pr activities • change brand perceptions JYE SMITH | Social Media Strategist @jyesmith
  • 13. so what listen to your customers and know their context + social spaces JYE SMITH | Social Media Strategist @jyesmith
  • 14. listen 40000 30000 20000 10000 0 Forums Blogs Twitter Other “night club” mentions JYE SMITH | Social Media Strategist @jyesmith
  • 15. so what plan aligning your business outcomes with social media activities JYE SMITH | Social Media Strategist @jyesmith
  • 16. planning checklist • business outcomes • social media success metrics • market intelligence • internal and external roles defined JYE SMITH | Social Media Strategist @jyesmith
  • 17. so what execute with an incremental approach JYE SMITH | Social Media Strategist @jyesmith
  • 18. execution • technology • community management • communications • affect on search • customer services JYE SMITH | Social Media Strategist @jyesmith
  • 19. so what measure and evaluate the process JYE SMITH | Social Media Strategist @jyesmith
  • 20. measurement identify, analyse and understand the relationship between the social media activity and the defined business outcomes JYE SMITH | Social Media Strategist @jyesmith
  • 21. framework "I;*(;C$A%& =*;%%$%>& "B")(C$A%& !"#$%"&'())"''& *+,-./+/0& ?@,+/.,,& $/27.8./-34& 5.3,@7.8./-& '12+34&5.6+3& A@-218.,& ;997132D& ;/34<,+,& 51/+-17+/0& '-73-.0<& E! C.2DF)188,F (/6.7,-3/6+/0& 537G.:/0F=H& )189.:-17& '@22.,,& ;/34<,+,& 5.-7+2,& JYE SMITH | Social Media Strategist @jyesmith
  • 22. search & social <3
  • 23. search is influenced by social and more social is now discovered by search, which can then be share !"#$%$&' !,)*(' !()*+,' -.&+/0(*12 3(&$%4' JYE SMITH | Social Media Strategist @jyesmith
  • 24. Search & Social Will Play Some Of The Most Significant Roles in Online Strategy in 2010 search & social are symbiotic JYE SMITH | Social Media Strategist @jyesmith
  • 25. THE INFLUENCE OF SEARCH AND SOCIAL !"#$%&##' (")*+,&' -."**&##/' * !" "() 3+,,"%$)45 #$% &"' 6"7$&%*&' &"' #$% "() !" * .&01*2' +,-./0,10* .+*$08'' JYE SMITH | Social Media Strategist @jyesmith
  • 26. JYE SMITH Social Media Strategist twitter: @jyesmith email: jye@switchedonmedia.com.au blog: jyesmith.com work: switchedonmedia.com.au @jyesmith