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social media | search engine room
jye smith | social media strategist
Remember Web 2.0?
social media
Web 2.0 was the rise of the technologies that
 enabled online communities to interact with
                 e...
stat-o-rama
stat-o-rama



     3 out of 4 Australians Visited a
   Social Networking Site in June 2009
                              ...
stat-o-rama



                                      Facebook
                Over 6,000,000 Australia
                   ...
stat-o-rama



                    20 Hours of video
                  uploaded every minute
                             ...
stat-o-rama



                14% of people trust ads;
        78% of people trust consumer
             recommendations
...
stat-o-rama



Nearly 49% of shoppers have made a purchase
 based on a recommendation through a social
               medi...
so how we do it?
so what




define success
think about what will make you (and you boss) happy




        JYE SMITH | Social Media Strateg...
success

• generate online sales
• website traffic
• sales leads
• lots of community members
• increase in newsletter subsc...
so what




listen
to your customers and know their context + social spaces




        JYE SMITH | Social Media Strategis...
listen


 40000

 30000

 20000

 10000

         0
                   Forums                Blogs      Twitter   Other

 ...
so what




plan
aligning your business outcomes with social media activities




        JYE SMITH | Social Media Strateg...
planning checklist

• business outcomes
• social media success metrics
• market intelligence
• internal and external roles...
so what




execute
with an incremental approach




        JYE SMITH | Social Media Strategist
        @jyesmith
execution
• technology
• community management
• communications
• affect on search
• customer services




       JYE SMITH...
so what




measure
and evaluate the process




        JYE SMITH | Social Media Strategist
        @jyesmith
measurement




             identify, analyse and understand
the relationship between the social media activity
        a...
framework




                                                                                          "I;*(;C$A%&
      ...
search & social
      <3
search is influenced by social
and more social is now discovered by search,
         which can then be share


            ...
Search & Social Will Play Some Of The Most
Significant Roles in Online Strategy in 2010
                        search & so...
THE INFLUENCE OF SEARCH AND SOCIAL




                                        !"#$%&##'
                                 ...
JYE SMITH
Social Media Strategist

twitter: @jyesmith
email: jye@switchedonmedia.com.au
blog: jyesmith.com

work: switched...
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Social Media & Search - Jye Smith

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My presentation from Search Engine Room 2009 - discussing an actionable framework for social media and how I see it affecting search for 2010,

Presentation shared with permission from Switched On Media (http://switchedonmedia.com.au)

Published in: Technology, Business
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Transcript of "Social Media & Search - Jye Smith"

  1. 1. social media | search engine room jye smith | social media strategist
  2. 2. Remember Web 2.0?
  3. 3. social media Web 2.0 was the rise of the technologies that enabled online communities to interact with each other but it is the community that online communications should focus on within social media These tools empower online users, and now brands must join the conversation, add value to the community JYE SMITH | Social Media Strategist @jyesmith
  4. 4. stat-o-rama
  5. 5. stat-o-rama 3 out of 4 Australians Visited a Social Networking Site in June 2009 Hitwise JYE SMITH | Social Media Strategist @jyesmith
  6. 6. stat-o-rama Facebook Over 6,000,000 Australia Facebook JYE SMITH | Social Media Strategist @jyesmith
  7. 7. stat-o-rama 20 Hours of video uploaded every minute YouTube JYE SMITH | Social Media Strategist @jyesmith
  8. 8. stat-o-rama 14% of people trust ads; 78% of people trust consumer recommendations Nielson JYE SMITH | Social Media Strategist @jyesmith
  9. 9. stat-o-rama Nearly 49% of shoppers have made a purchase based on a recommendation through a social media property SMM The Right Strategy 2009 JYE SMITH | Social Media Strategist @jyesmith
  10. 10. so how we do it?
  11. 11. so what define success think about what will make you (and you boss) happy JYE SMITH | Social Media Strategist @jyesmith
  12. 12. success • generate online sales • website traffic • sales leads • lots of community members • increase in newsletter subscriptions • support marketing/sales/pr activities • change brand perceptions JYE SMITH | Social Media Strategist @jyesmith
  13. 13. so what listen to your customers and know their context + social spaces JYE SMITH | Social Media Strategist @jyesmith
  14. 14. listen 40000 30000 20000 10000 0 Forums Blogs Twitter Other “night club” mentions JYE SMITH | Social Media Strategist @jyesmith
  15. 15. so what plan aligning your business outcomes with social media activities JYE SMITH | Social Media Strategist @jyesmith
  16. 16. planning checklist • business outcomes • social media success metrics • market intelligence • internal and external roles defined JYE SMITH | Social Media Strategist @jyesmith
  17. 17. so what execute with an incremental approach JYE SMITH | Social Media Strategist @jyesmith
  18. 18. execution • technology • community management • communications • affect on search • customer services JYE SMITH | Social Media Strategist @jyesmith
  19. 19. so what measure and evaluate the process JYE SMITH | Social Media Strategist @jyesmith
  20. 20. measurement identify, analyse and understand the relationship between the social media activity and the defined business outcomes JYE SMITH | Social Media Strategist @jyesmith
  21. 21. framework "I;*(;C$A%& =*;%%$%>& "B")(C$A%& !"#$%"&'())"''& *+,-./+/0& ?@,+/.,,& $/27.8./-34& 5.3,@7.8./-& '12+34&5.6+3& A@-218.,& ;997132D& ;/34<,+,& 51/+-17+/0& '-73-.0<& E! C.2DF)188,F (/6.7,-3/6+/0& 537G.:/0F=H& )189.:-17& '@22.,,& ;/34<,+,& 5.-7+2,& JYE SMITH | Social Media Strategist @jyesmith
  22. 22. search & social <3
  23. 23. search is influenced by social and more social is now discovered by search, which can then be share !"#$%$&' !,)*(' !()*+,' -.&+/0(*12 3(&$%4' JYE SMITH | Social Media Strategist @jyesmith
  24. 24. Search & Social Will Play Some Of The Most Significant Roles in Online Strategy in 2010 search & social are symbiotic JYE SMITH | Social Media Strategist @jyesmith
  25. 25. THE INFLUENCE OF SEARCH AND SOCIAL !"#$%&##' (")*+,&' -."**&##/' * !" "() 3+,,"%$)45 #$% &"' 6"7$&%*&' &"' #$% "() !" * .&01*2' +,-./0,10* .+*$08'' JYE SMITH | Social Media Strategist @jyesmith
  26. 26. JYE SMITH Social Media Strategist twitter: @jyesmith email: jye@switchedonmedia.com.au blog: jyesmith.com work: switchedonmedia.com.au @jyesmith

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