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Creativity & Innovation: Our biggest challenges

by Jye Smith

My Vibewire talk at FastBREAK - discussing the challenges to creativity when driving innovation.

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ask yourself. do you PERCEIVE yourself as creative?
Because creativity isn’t seen as a core business function, it’s considered a SOFT SKILL.
You don’t want your peers or boss to see you fail.
It’s so important to be able to communicate your creativity in an effective way. It’s no good writing the best song in the world if you won’t release it.
But it’s not the end of the world
What I think we should remember
Creativity in onside with experimentation and risk
creativity, just like people, is unique
There are many forms of creativity, not about colouring between the lines
It’s about to our creative leaders to empower people to be creative
We need to challenge our own perceptions. They need to stop calling them soft skills.

hopeseller 2 years ago
abofele 3 years ago
veronica.br Tags creativity & innovation our biggest challenges 3 years ago
satnam17 Tags creative 3 years ago
David Burton, Head of Innovation at Redweb Tags innovation creativity 4 years ago
Graham Brown (mobileYouth), Author & Director at mobileYouth - youth mobile culture 4 years ago

creativity.
are you ‘a creative’?
do we even know wtf it is? source: The Creative Leadership Forum survey of Australian managers
82% of managers can’t deﬁne difference between creativity & innovation
but 81% think they are creative leaders
but 45% say creatives are ones who create
hmm.. we might have a problem here
the biggest challenge to innovation
(our) perceptions.
yes, you too. (your perception challenges)
fear of failure the other F word.
communication articulating your creativity
so what do we do now?
what we should remember.
creativity experimentation, risk
creativity unique to each individual and organisation
creativity comes in many shapes and forms.
creativity should be open and empowering
creativity it’s up to us to shift perceptions
ask yourself again, are you creative? jye smith//jye@jyesmith.com