View stunning SlideShares in full-screen with the new iOS app!Introducing SlideShare for AndroidExplore all your favorite topics in the SlideShare appGet the SlideShare app to Save for Later — even offline
View stunning SlideShares in full-screen with the new Android app!View stunning SlideShares in full-screen with the new iOS app!
Roundarch is a specialized consultancy focused on designing and building websites and applications for the world’s largest organizations.
We serve mainly Fortune 500 and large government organizations.
We specialize in balancing user centered design with enterprise class technology to ensure our solutions are easy to use.
We are a recognized leader in developing rich internet applications (RIAs).
200 employees in 3 offices
Select Engagements Strategy, design and implementation for prime brokerage portal; Global Wealth Management web strategy and design; Design & development of Stock Plan Services site and next generation Financial Advisor desktop. Design and development of the 2008 and 2009 Holiday campaigns, as well as ongoing gift-giving related initiatives. Design and implementation of the next generation AVIS site. Includes research, persona development, design, user testing, technical architecture, SEO and implementation. Redesign of Motorola’s B2B and B2C sites; global content management strategy. Currently developing a rich internet application for phone diagnosis and repair. Implementation of the historychannel.com and development of a rich timeline with a focus on driving more broadband content usage and broadband advertising. Development of an interactive marketing platform and redesigned website (Hersheys.com and several brand sites) including the development of a promotion platform.
Selected Clients Financial Services Government Consumer Manufacturing Healthcare/ Transportation Media & Communications
User Experience Shift Page-based Paradigm Static Websites (content) Dynamic Websites (content + applications) Rich Internet Applications and “2.0” Paradigm Shift Roughly one event or content topic per page More complex interactions Motion and transitions Dynamic content (e.g., user-generated) Single state per page RIA Paradigm Multiple states per page
User Experience Design Shift Information architecture / interaction design Final product Visual design and production Final product All kinds of surprises Then Now Visibility: Good Visibility: ? Information architecture / interaction design
More collaborative / simultaneous design processes (less sequential)
Information architecture >> interaction design >> visual design >> production no longer works
Longer conceptual / ideation process
More time establishing the foundation before we start making magic
And / or more experienced team
Typical Team Chris Account management Karl Project management John User experience / IA Gary Technical lead Zach Visual design Rob Visual design Chris HTML / front-end Shailesh Development “ Brazilians” Development (3) Ted Copywriting (1) Unit One Nine Game animation (2) External Resources Scott Creative direction