Data, Data Everywhere… …and Not a Bit to Drink Jonathan L. Yarmis VP Disruptive Technologies AMR Research November 4, 2008

Sources of Data More users are coming online. They are online more portions of the day. More activities are going digital. The depth of that digital content is growing more dense. More items are the source of digital content. Many sources are moving from discrete to continuous sources of data. The number of continuous sources is finally poised to grow explosively.

More users are coming online.

They are online more portions of the day.

More activities are going digital.

The depth of that digital content is growing more dense.

More items are the source of digital content.

Many sources are moving from discrete to continuous sources of data.

The number of continuous sources is finally poised to grow explosively.

The End User Multimedia content More pictures Larger pictures Video Increasingly cell phone driven, making video creation more accessible Security cameras mounted everywhere Web cams Web content Clickstream activity Social interactions Mapping connections between people, and between people and systems Location information Cell phones 1 billion per year Consumer-oriented convenience devices Toll devices Payment devices

Multimedia content

More pictures

Larger pictures

Video

Increasingly cell phone driven, making video creation more accessible

Security cameras mounted everywhere

Web cams

Web content

Clickstream activity

Social interactions

Mapping connections between people, and between people and systems

Location information

Cell phones

1 billion per year

Consumer-oriented convenience devices

Toll devices

Payment devices

The Enterprise RFID and other electronic tagging. Sensor networks. Increased digitization of products. Increased creation of communicating products. Increased digital content in work processes.

RFID and other electronic tagging.

Sensor networks.

Increased digitization of products.

Increased creation of communicating products.

Increased digital content in work processes.

Dust Sensors the size of dust particles Power For years Intelligence Communications

Sensors the size of dust particles

Power

For years

Intelligence

Communications

Research DARPA Minutely track weapons and personnel CERN Transmit and analyze “ridiculous” amounts of data IBM System S, designed for “high ingest volumes”

DARPA

Minutely track weapons and personnel

CERN

Transmit and analyze “ridiculous” amounts of data

IBM

System S, designed for “high ingest volumes”

Either EMC is the most undervalued company in the history of the computing industry

Or New Approaches are Required We will not be able to effectively or economically store all of the data we are creating. Even if we could, the agile company will have to develop ways of sensing and reacting in near real-time to effectively exploit the business opportunities presented by this explosion of data.

We will not be able to effectively or economically store all of the data we are creating.

Even if we could, the agile company will have to develop ways of sensing and reacting in near real-time to effectively exploit the business opportunities presented by this explosion of data.

New Questions What should we store and what is safe to discard? What are the legal and regulatory ramifications of selective data retention? How do we define the triggers, events and conditions that mark data as storage-worthy? Where in the computing and communications architecture do these decisions get made? The edge? The core? The nexus? Everywhere? It depends?

What should we store and what is safe to discard?

What are the legal and regulatory ramifications of selective data retention?

How do we define the triggers, events and conditions that mark data as storage-worthy?

Where in the computing and communications architecture do these decisions get made?

The edge?

The core?

The nexus?

Everywhere?

It depends?

For Further Information Jonathan L. Yarmis [email_address] 203-227-7841 IM: AIM/MSN/Yahoo jyarmis Twitter: jyarmis Facebook: http://profile.to/jyarmis/ http://www.amrresearch.com/services/Market_Services/Advanced_Emerging_Disruptive_Technologies.asp

Jonathan L. Yarmis

[email_address]

203-227-7841

IM: AIM/MSN/Yahoo jyarmis

Twitter: jyarmis

Facebook: http://profile.to/jyarmis/

http://www.amrresearch.com/services/Market_Services/Advanced_Emerging_Disruptive_Technologies.asp