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Pr Seo

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  • Two centuries ago, media came into common usage, referring to the role that newspapers played within society. As Thomas Carlyle (1869) noted, they were the fourth estate : the medium that existed between the political sphere and the individual citizen. It was their responsibility to frame political issues and provide citizens with the information they needed to make political decisions.
  • So in this paradigm, the media played the role of gatekeeper – it was their responsibility to decide what was newsworthy and what wasn’t and it was in this role that public relations became a practice – and for many years the main part of the job of the PR practitioner has been to engage with the media and try to get coverage for their client or company.
  • News and readers have gone online – so what? Multimedia – social – search driven… Well online news changes… The rules of the game change as do the players… Before…news was driven by editors and publications – now news is driven by user interest…
  • When journalists were asked how they follow the news
  • When journalists were asked how they follow the news
  • Over 360,000,000 searches per month across the top search engines with 90% growth over year. - Search Engine Watch
  • 44% of respondents reported taking some kind of action as a result of seeing a video advertisement. - Online Publishers Association
  • Transcript

    • 1. SEO PR
    • 2. Jiyan Wei
      • Director, Product Management @ Vocus
      • ‘ Owns’ PRWeb and Vocus SB edition
      • Spoken @ SES, SMX, PubCon, Newcomm Forum, etc.
      • Published in SES Magazine, PRSA Tactics, Visibility Magazine, DMNews, etc.
      • Blogs @ newinfluencer.com and bloggingprweb.com
      • MSc in Media/Comm. @ the LSE.
    • 3. Agenda
      • The New News
      • SEO PR
      • Tips
    • 4. The New News
    • 5. Traditional News
    • 6. Traditional News
    • 7. Traditional News
      • 27.6% decline in the readership of newspapers.
      • 23.4 % decline in viewership of local TV news.
      - Pew Research Center for the People and the Press
    • 8. News Goes Online
    • 9. News Goes Online - Nielsen / NetRatings
    • 10. News Goes Online
    • 11. SEO PR A process by which a business uses their news content to connect with key audiences online.
    • 12. Benefits to SEO PR 1 – Direct Web Traffic 2 – Influencer Awareness 3 – Search Visibility
    • 13. Direct Traffic
    • 14. Influencer Awareness
    • 15. Influencers
    • 16. How Journalists Keep up on News Source: Bulldog Reporter / TEKgroup International
    • 17. Search Visibility
    • 18. Tips for SEO PR
    • 19. Tip 1: Use Search Friendly Language
      • Make sure you are using keywords that people are searching for.
    • 20. Tip 1: Use search friendly keywords
    • 21. Tip 2: Focus on one or two topics
      • With your links, content, images, etc. No one wants to read a release about everything.
    • 22. Tip 2: Stay Focused
    • 23. Tip 3: Use Images
      • Satisfy influencer demand and increase your digital footprint.
    • 24. Images help tell a story 89% of journalists ‘strongly agree’ or ‘agree’ that images enhance the experience associated with a news release.
    • 25. Tip 3: Use Images More than 50 blog articles from 3 releases
    • 26. Tip 3: Use Images
      • Over 3,000 unique readers per month
      • 90% from image search
    • 27. Tip 4: Use Video
      • Video can increase time-on-page, click-through rates, and also increases the size of your digital footprint.
    • 28. Use Video
      • Over 3,503 unique visitors in January
      • Average time-on-page of 4:54
    • 29. Tip 5: Optimize your release for search
    • 30. Other Stuff
      • Anchor Text Links
      • ALT keywords
      • URL Keywords
      • Description tag
      • Title tag
    • 31. Thank You! Blog: http:// www.newinfluencer.com Twitter: http://twitter.com/PRWeb Web site: http://www.prweb.com