Sociale Media Open Innovatie Jwvaneck En


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  • Sociale Media Open Innovatie Jwvaneck En

    1. 1. Open innovation<br />Social media as a platform for<br />And some… geo-information<br />Jan Willem van Eck<br /><br />
    2. 2. Doel<br />Get going with social media<br />Be open to <br /> open innovation<br />Push our cooperation<br /> to a higher level<br />
    3. 3. Social media<br />Mapmyconnections<br />Open Innovation<br />
    4. 4. What is it?According to my definition<br />Social media<br />Digital conversations,<br />participate!<br />
    5. 5. “life online <br />is more and more<br /> resembling <br />life off line”<br />denkt Frank Meeuwsen, MT 10/09/2010<br />
    6. 6. The participation ladder<br />Off-line<br />On-line<br />Groundswell (Li, Bernoff)<br />
    7. 7. Good for a transparantgovernement?<br /><br />
    8. 8. What is it not?<br />Twitter<br />Digg<br />LinkedIn<br />Blogger<br />Hyves<br />Facebook<br />What about my privacy!<br />How much time do I need to invest?<br />Why would I follow a celebrety?<br />Wordpress<br />
    9. 9. Relationship tools and content<br />Y<br />…<br />book<br />article<br />column<br />blog post<br />tweet<br />thought<br />X<br />
    10. 10. Useful?<br />Direct feedback<br />Share knowledge fast<br />Reach out to the world<br />Relevant contact!<br />Community !<br />
    11. 11. Useful tweets or not?<br />I am going to a bakery <br />I am going to baker Artisan<br />Doesn’t the bread from Artisan smell odd?<br />Great: just adapted a recipe from Artisan<br />
    12. 12. Useful tweets or not?<br />Our GIS project is almost done<br />Our GIS project is on schedule<br />Trouble with our project, due to the software<br />Who has knowledge about integrating BI and GIS?<br />
    13. 13. What is it?According to me<br />Social media<br />Digital conversations,<br />participate!<br />
    14. 14. Social media tips<br />Start<br />Start slowly<br />Look around and monitor others first<br />Short with something you really, really like (eg. Mountain biking?)<br />Choose your position on the participation ladder<br />Contribute to the conversation<br />Don’t start a fight, stay cool<br />
    15. 15. What is it?According to my definition<br />Open Innovation<br />Purposive opening of borders<br />
    16. 16. A world opens up<br />Open Innovation<br />
    17. 17. 1e Open Innovation principle<br />Not all smart people work for us….<br /> ……<br />We should connect with all small people, inside and outside our company.<br />Chesbrough, 2003<br />
    18. 18. Existing market<br />Explore<br />Exploit<br />Henry Chesbrough,2004<br />
    19. 19. Existing market<br />
    20. 20. Existing <br />market<br />
    21. 21. Existing market<br />
    22. 22. Existing market<br />New market<br />
    23. 23. Internal Factors<br />Knowledge workers<br />Processes<br />Competencies<br />
    24. 24. External Factors<br />Communities<br />Networks<br />Intermediairs<br />Allianties<br />Ecosystemen<br />Customers<br />
    25. 25. Useful?<br />Increase innovation capacity<br />Greater acces to knowledge<br />Shorter time-to-market<br />…<br />
    26. 26. Voorbeeld 1<br />
    27. 27. Voorbeeld 2<br />
    28. 28. What is it?According to my definition<br />Open Innovation<br />Purposive opening of borders<br />
    29. 29. Wicked subjects<br />Exist at the border of ‘organisation’<br />New and often not well understood<br />Irriversible, hence a high risk<br />Social media can enable open innovation<br />
    30. 30. The experiment: <br />Mapmyconnections<br />Value creation thanks to openness<br />
    31. 31.<br />Geographic insight in your connections<br />Puts all your LinkedIn connections on a map<br />Options: hover, move to next, etc.<br />Mashup of several webservices<br />Purpose<br />Demonstrate relation social media / open innovation<br />Get back to the technology, proving a point.<br />A father-son holiday project<br />
    32. 32. Detail projectplan, open/closed<br />100% rule<br />Open: process, feedback, tools, community….<br />Closed: code, interne conflicts, …<br />
    33. 33. Social media and Open innovation <br />LinkedIn<br />Mapmy<br />connections<br />Esri<br />Facebook<br />…<br />LinkedIn/ B<br />Wordpress<br />Twitter<br />LinkedIn/ A<br />
    34. 34.
    35. 35.
    36. 36.<br />
    37. 37.
    38. 38. Credits & awards<br />Concepting, marketing: Jw<br />Development : Alex4life<br />Open tools : PHP, ArcGIS API for Flex, ArcGISWebservices (Locator), LinkedIn API; LinkedIn, Twitter, Wordpress, Pixetell, Xmind, …<br />Awards: best map (David), best feedback (Sandro), best quote (Jason) “Keep innovating!)” – just when we needed it…<br />
    39. 39. What has been different?<br />No discussions in my own organization<br />Made use of what organizations and people publicly made available<br />Used only social media to reach out<br />Useful input from people we do not know, in all phases of the project<br />We build something valuable, thanks to open tools and feedback of others<br />
    40. 40. Digital conversations<br />Valuecreation<br />thanks to openness<br />Purposive opening of borders<br />
    41. 41. Mapmyconnections would have been impossible in a ‘closed world’<br />Social media can support openness in organizations<br />A planned degree of openness can be advantageous to organizations<br />Final words<br />
    42. 42. Doel<br />Get going with social media<br />Be open to <br /> open innovation<br />Push our cooperation<br /> to a higher level<br />
    43. 43. How it’s made<br />Literature, articles & conversations<br />Mindmap first on paper, then on Mindmap memo (Android), then into Xmind.<br />Requested input through blogs and LinkedIn.<br />Presentation tool : good old Powerpoint<br />Mock presentation(txMilos, Angelika)<br />Distribution using slideshare (posted via linkedin) and my blog<br />Right for images see notes pages <br />For all other images, pls use <br />