Open The Books On Innovation Def

Open the books on innovation
Is Open Innovation really new and
which factors are of importance for Open Innovation?
Jan Willem van Eck
Summary thesis
Master of Marketing Strategy, June 21st, 2010

Subquestions
What is Open Innovation?
Which types of organisations are activewith Open Innovation?
Why do organisationsapply Open Innovationmethods?
Which factors play a role in relation to Open Innovation?

Open or closed?

Defined Open Innovatie
“Open Innovation is the use of purposive inflows and outflows of knowledge to accelerate internal innovation, and expand the market for external use of innovation, respectively”
Chesbrough, 2006.

Existing
market

Existing
market
Exploration
Exploitation

Existing
market
Henry Chesbrough,2004

New market

Theory
What is?
Presence
Core processes
Motives
Factors

Internal Factors
Employees
Processes
Competencies

External Factors
Communities
Networks
Intermediaries
Alliances
Ecosystems
Users

Interview structure
Results

Conclusions
2
1
3
Employees
Processes
Competencies

Conclusions
Open Innovation does exist in the Geo-information sector in the Netherlands
Factors of importance are only internal-to-the-organization factors
Top tier innovation projects are hardly related to open innovation concepts

There is an intention to open the books on innovation, now the books on innovation can be opened.

“Opennes seems to touch every corner of our world”
Maxwell, 2006

Suggestion for further research: time

Suggestion for further research:
how different is OI adoption from other forms of management innovation?

What is the contribution of this study?
What did I learn?
What is my next step?
Any tips for juniors?

What did I learn
Coherence between research(marketing, strategy, innovation)
Set up a structure
books, articles, theories
Context and time perspective of knowledge
Scientific articles will have
a different meaning
as time passes on
The more you do research
The more you realise
How small your knowledge base is
A better understanding of scientists, write things down NOW,
Can you ever achieve all on your own?
….
Reallydiveinto a subjectfun & interesting!
Going back to school, which I neverreallyleft

Is Open Innovation really new and
which factors are of importance for Open Innovation?
Jan Willem van Eck
Summary thesis
Master of Marketing Strategy, June 21st, 2010

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Open The Books On Innovation Def

by Jan Willem van Eck

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