Great Times For Spatial Thinking

Great times for spatial thinkingVrije Universiteit, AmsterdamGuestlecture, Geomarketing minorMarch 15th, 2012

Pratictioners vs Researchers• Determined • Questioning• Decision • Doubt• Content • Method• Conclusion • New question• 1 page • Compleet• Limited in time • A never ending process Proudly borrowed from Prof. Dr. Ir. A.C.J. (Ton) de Leeuw ©

SOCIAL MEDIA &HYPER LOCALMARKETING&STRATEGYat an international SME THE FUTURE OF GEOMARKETING

Just another social systemThink for 2 seconds, and act normal!

I AM HERE

I AM HERED O I N G W H A T?

I AM HERED O I N G W H A T? SO WHAT?

THE MORE CONTEXT IN LOCATIONTHE MORE VALUE

“we considered ourselves lost and waited for theend. And then one of us found a map in his pocket.That calmed us down.We pitched camp, lasted out the snowstorm andthen with the map we discovered our bearings.And here we are.The lieutenant borrowed this remarkable mapand had a good look at it. It was not a map of theAlps, but of the Pyrenees”From a poem Miroslav Holub / a Karl Weick story on Sensemaking

A few modelsWe hold them for what they are

Five forces

Value chain

D R E T S ?2010 2011 2012

FOCUS: -.. Product leadershipValue drivers Core KPIs•.. •. Value Operational Customer excellence intimacy FOCUS: FOCUS: -… -… T&W

The innovation funnel Beeld naar Kirschbaum, 2005

Clear steps to an uncertain future

Playing the game,but what are rules?

no straight lineto a known horizon

what to expect beyond the curve

L I K E M A P S, TAKE MODELSFOR WHAT THEY ARE

Man, women, society at largeUbiquity Technology going mobileData explosion Social explosion?Location explosion!! ExperimentOpenness as megatrend

Great times for spatial actionMore data then ever beforeA greater technology reach then ever beforeMore connections then ever before Now what will we do with that?

“Strategy has become like efficiently navigating in the fog.”Prahalad, Ramawamy,The Future of Competition

Final remarksThe more context to data, the higher the value Like maps, models of strategy are not reality Perhaps agility is the most strategic asset of a firm

Final remarks IIBe your customer. ‘in their shoes’. Question the status quo!Go to school, to become who you are.

Great times for spatial thinking:We cannot even imagine a worldwhere things do not have a place

How it’s made• Thinking, research, conversations• Ebsco and JSTOR• Pre-feedback by prof J. Boter & students Frederik, Baranava, Carina• No internal review this time (not good!)• Tools: paper, Xmind, PowerPoint, Slideshare, LinkedI n, Wordpress, Twitter

Great Times For Spatial Thinking

by Jan Willem van Eck on Mar 15, 2012

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