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What's Cooking? Trends in Food (February 2012)

by JWTIntelligence on Feb 08, 2012

  • 20,678 views

This report surveys what’s changing when it comes to how we find, cook and eat food, how we think about what we eat and how brands are marketing food. It doesn’t, however, attempt to round up every...

This report surveys what’s changing when it comes to how we find, cook and eat food, how we think about what we eat and how brands are marketing food. It doesn’t, however, attempt to round up everything of note in the wide world of food and beverage. Rather, it focuses on eight
of the relevant macro trends we’ve highlighted in the past few years, plus three overarching trends affecting the food category: the influence of technology, health and wellness, and foodie culture. Within these trends, we spotlight some of the things to watch we’ve been tracking.

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local food and beverage technology retail jwtintelligence sustainability packaging and labeling advertising and market trends grocery store health and wellness food foodie culture trend report food trends 2012 food trends 2012 jwt advertising report 2look marketing culture food blogging trend

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What’s Cooking? Trends in Food (February 2012) — Presentation Transcript