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10 Ways Marketers Are Using the Second Screen (May 2012)

by on May 08, 2012

  • 29,861 views

Marketers are starting to use the second screen (smartphones, tablets, PCs) to complement the first screen (TV). While it’s still early days—with tactics so far ranging from basic to ...

Marketers are starting to use the second screen (smartphones, tablets, PCs) to complement the first screen (TV). While it’s still early days—with tactics so far ranging from basic to innovative—this report highlights the potential here for brands, with examples to illustrate.

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10 Ways Marketers Are Using the Second Screen (May 2012) 10 Ways Marketers Are Using the Second Screen (May 2012) Presentation Transcript