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Social Media Checklist (Updated - March 2011)
 

Social Media Checklist (Updated - March 2011)

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While the fast-moving social media sphere is still in its infancy, it’s getting increasingly crowded and, as a result, increasingly confusing. It’s humbling—the Twittersphere delivers new ...

While the fast-moving social media sphere is still in its infancy, it’s getting increasingly crowded and, as a result, increasingly confusing. It’s humbling—the Twittersphere delivers new headlines to digest seemingly every nanosecond. But it’s exciting at the same time.

Whether today’s social media darlings will thrive or go the way of Friendster doesn’t matter as much as how this media platform—which is clearly here to stay—is changing consumer attitudes and behavior and how it should drive brand behavior.

JWT’s Social Media Checklist includes 12 actionable recommendations for brands, with case studies to help illustrate these ideas. Our recommendations were inspired by conversations with a globally diverse panel of 18 professionals (both inside and outside JWT) in the social media sphere.

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  • Social media is really about relinquishing control to the consumer... that's right... companies need to just step back and LISTEN! Enough with this 'you need to get on the Facebook, Twitter, mySpace - you fill in the blank social media site' - bandwagon! This is consumer marketing 101... consumers drive the market -- not companies! Give consumers a forum and step back. Signing up for a Facebook, etc. page does NOT differentiate you -- everyone is on it -- and guess what, they don't want you to market to them. Learn how to utilize social media (NOTE: it is a medium -- not a strategy) to enhance your current strategy... this about understanding the consumer... not intruding their 'space.'
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    Social Media Checklist (Updated - March 2011) Social Media Checklist (Updated - March 2011) Presentation Transcript

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