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JWT AnxietyIndex Quarterly: The Best Brand Responses to the Recession (Fall 2009)

by on Jun 20, 2011

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After a year spent surveying brand and consumer response to the recession through our AnxietyIndex.com, we found that only a handful of the 350 examples we collected across 24 countries truly stood ...

After a year spent surveying brand and consumer response to the recession through our AnxietyIndex.com, we found that only a handful of the 350 examples we collected across 24 countries truly stood out. Creating innovative work isn’t easy in any economic climate; it’s even harder when marketing budgets are low and risk aversion is high. Despite these challenges, some notable responses to the recession emerged this past year.

Our AnxietyIndex Brand Hall of Fame salutes 10 of the best that we've seen—those that made us wish we had done it (and in two cases, we did). Among them are a brand that re-imagined a product, another that sold hope (literally) and another that leveraged the headlines of the day through a quick-turnaround campaign. We believe these will hold up in years to come as case studies of work that transcend typical approaches to a downturn.

Our third AnxietyIndex Quarterly report lists these Top 10 in ascending order and explains why we think these are stand-out responses to the recession.

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  • morrcolin The Creative PitchDoctor at The Creative PitchDoctor It now 4 years since these bold client initiatives appeared and would be good to know from JWT whether these brands held their nerve and have continued to gain from the downturn....so JWT, are there any updates so far?? I particularly liked the FT empty b'/boards, Bluejet unstuffy CEO's and India's Power of Ideas which encouraged ideas and then backed them!!! 1 year ago
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JWT AnxietyIndex Quarterly: The Best Brand Responses to the Recession (Fall 2009) JWT AnxietyIndex Quarterly: The Best Brand Responses to the Recession (Fall 2009) Document Transcript