×
  • Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
 

JWT AnxietyIndex: Mexico (January 2010)

by on Jun 20, 2011

  • 1,745 views

The JWT AnxietyIndex was launched in February 2003 during the run-up to the war in Iraq. It tracks the level and intensity of consumer anxiety and the drivers of that anxiety. It examines safety and ...

The JWT AnxietyIndex was launched in February 2003 during the run-up to the war in Iraq. It tracks the level and intensity of consumer anxiety and the drivers of that anxiety. It examines safety and security concerns—the threat of terrorism, potential and current military hostilities, crime—as well as economic worries, such as the cost of health care, the cost of living and job security. The AnxietyIndex is also designed to discover consumer insights that will help marketers formulate strategies during times of high or low anxiety.

In January 2010 we conducted a quantitative survey using JWT's SONAR, our proprietary online research tool. The survey included 296 adults aged 18-59 living in Mexico, and the data was weighted by age and gender.

Statistics

Views

Total Views
1,745
Views on SlideShare
1,745
Embed Views
0

Actions

Likes
0
Downloads
22
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via SlideShare as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
Post Comment
Edit your comment

JWT AnxietyIndex: Mexico (January 2010) JWT AnxietyIndex: Mexico (January 2010) Presentation Transcript