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The JWT AnxietyIndex was launched in February 2003 during the run-up to the war in Iraq. It tracks the level and intensity of consumer anxiety and the drivers of that anxiety. It examines safety and security concerns—the threat of terrorism, potential and current military hostilities, crime—as well as economic worries, such as the cost of health care, the cost of living and job security.
We conducted a quantitative survey using JWT's SONAR, our proprietary online research tool. Data was collected in November 2010, surveying 484 adults aged 18 and older who were living in the Kingdom of Saudi Arabia. The data was weighted by age and gender.