The JWT AnxietyIndex was launched in February 2003 during the run-up to the war in Iraq. It tracks the level and intensity of consumer anxiety and the drivers of that anxiety. It examines safety and security concerns—the threat of terrorism, potential and current military hostilities, crime—as well as economic worries, such as the cost of health care, the cost of living and job security.
JWT launched the baseline study for AnxietyIndex in Egypt in November 2010, less than three months before the popular uprising. Our quantitative online survey included 580 adults ages 18 and older.