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Fear Of Missing Out (FOMO) (May 2011)

by on May 03, 2011

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**Download the report for fully functioning links.**...

**Download the report for fully functioning links.**

The fear that you’re missing out—that your peers are doing, in the know about or in possession of more or something better than you—may be a social angst that’s always existed, but it’s going into overdrive thanks to real-time digital updates and to our constant companion, the smartphone.

This presentation is a companion to our trend report that explores the FOMO phenomenon, identifying which cohort is most prone to FOMO and how they respond to it, spotlighting how FOMO is manifesting in the zeitgeist, and looking at the wide-ranging potential for brands seeking to tap into FOMO.

In addition to desk research, we interviewed experts and influencers in technology and academia, and conducted a quantitative survey in the U.S. and the U.K. The survey used SONAR™, JWT’s proprietary online tool, to poll 1,024 adults aged 18-plus and 87 teens aged 13-17 from March 4-15, 2011.

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18 of 8 previous next Post a comment

  • 4er Michael Cherniak, Trendwatching project manager/strategic consultant at ADV marketing group: Think! McCann Ericson, Adventa Lowe, TMA, Momentum, PRP Right structure very usefull 2 years ago
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  • Level103 Level103 Brilliant... 2 years ago
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  • jwtintelligence JWTIntelligence at JWTIntelligence Thanks for your comment, OpenEqualFree. You’re absolutely right. We actually note that younger people are simply more prone to FOMO due to their life stage. See page 10 of the full report for the full explanation. You can download it here: http://www.jwtintelligence.com/trendletters2/ 2 years ago
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  • OpenEqualFree OpenEqualFree at OpenEqualFree Using age as an indicator for social media use is misleading. It could very easily be argued (and observed in any middle school in America) that younger people are simply more prone to FOMO. You could just as easily make charts showing that social media use lowers the risk of cancer, impotency, hair loss, and heart attacks... 2 years ago
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  • jwtintelligence JWTIntelligence at JWTIntelligence To download the full report, you can find it here on our site: http://www.jwtintelligence.com/trendletters2/ 2 years ago
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  • dadoudou dadoudou I want to know if i can do some marks on it ......... 2 years ago
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  • dadoudou dadoudou It gives a very good breakdown of the phenomeno of FOMO! That's great! 2 years ago
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  • lifeschool Life School, Inspirational Training at Life School Wow. this is really cool. 2 years ago
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Fear Of Missing Out (FOMO) (May 2011) Fear Of Missing Out (FOMO) (May 2011) Presentation Transcript