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Social Networking: Navigating Uncharted Waters
 

Social Networking: Navigating Uncharted Waters

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Trans-Pacific Maritime Conference 2010, March 2, 2010

Trans-Pacific Maritime Conference 2010, March 2, 2010

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    Social Networking: Navigating Uncharted Waters Social Networking: Navigating Uncharted Waters Presentation Transcript

    • Social Networking: Navigating Uncharted Waters
      Joshua W. Thomas
      Media Relations Manager, Port of Portland
      Transpacific Maritime Conference, March 2, 2010
    • Outline
      Social networking is more evolutionarythan revolutionary- Old concepts, new applications
      Moving forward can start with a step back- Do you have a usage policy?
      Control your message or someone else will- Take ownership, leverage capabilities
    • Evolution?
    • Years it took to reach 50 million users
      Radio - 38 years
      Television - 13 years
      Internet - 4 years
      iPod - 3 years
      Facebook - 100 million within 9 months
      Source: Social Media Revolution
    • News travels fast …
      318,141 views
      590,755 fans
      iPhone photo by Janis Krums, posted to Twitter four minutes after splashdown
    • News travels fast …
      nan*******urn 22p · 1 hour ago
      My parents were on this plane!!! They called me & kept me updated thru the whole thing. They were sitting two rows behind the TWO suspects that got removed from the …
      Viewer commentsbetween 1 - 5 p.m.:
      KATU – 81
      KGW – 27
      KPTV - 153
    • Two categories of (mis)characterizations
      Dismissive
      “Communication Revolution”
      Need it to stay relevant
      Can replace ads, outreach
      Bring in consultants
      Everybody is doing it
      They are talking about us
      Reap results like celebrities
      Do it before it is too late
      Just a passing fad
      It’s for kids
      A waste of time, resources
      Lacks a business purpose
      No employee usage policy
      Identity theft threats
      Too complex to learn
      Wait it out, do it later
      Overblown
    • Campaign Examples
      Orville and Wilbur Wright
      Twitter, ads, news release, newsletter,media appearances, essay contest
      I Fly Nonstop
      Facebook fan page, You Tube, ads,testimonials, Haiku contest
      Be a Local Superhero
      • Web video contest, ads, news release, newsletter
    • Portland Harbor: Behind the Scenes
    • Other Examples
    • Model usage policy examples
      Massport
      Port Everglades
      Port of Beaumont
      Port of Tacoma
      Port of Long Beach
      Kodak
      Wells Fargo
      Edelman
      Mayo Clinic
      U.S. Army
    • It is happening with or without you.
      Source: mashable.com
    • Resources
      Monitor
      Google News Alerts, Blog Alerts
      Tweetbeep tweet alerts
      Adopt a policy
      Findlaw’s legal technology center
      American Association of Port Authorities
      Colleagues, industry contacts
       Assess capabilities, strategy
      Your own employees/coworkers, your network
    • Resources (continued)
      Establish a presence
      Free Linked In business page, Google Business Profile page
      YouTube channel, Flickrphotostream
      Start Facebook and Twitter accounts with limits and controls
      Measure success
      Edelman Tweetlevel, Quarkbase, Radian6, Google analytics
      Free surveys, polls
      Stay informed
      Brian Solis, Chris Brogan
      Mashable
    • Remember the “social” in social networking
      Source: vedlo.com
    • Our tools are changing
      Source: Brian Solis and Jess3
    • Thank you.
      Joshua W. ThomasMedia Relations Manager, Port of Portland
      www.linkedin.com/in/mrjwthomas