Why Twitter?

But first… Why Social? Web 2.0 was all about social interaction online. This social interaction allows for the masses to discuss brands and also allows brands to have unprecedented access into the thoughts of the masses. It’s where some of our clients and many of our client’s customers are. As advertisers we need to be listening.

Web 2.0 was all about social interaction online.

This social interaction allows for the masses to discuss brands and also allows brands to have unprecedented access into the thoughts of the masses.

It’s where some of our clients and many of our client’s customers are.

As advertisers we need to be listening.

If not….. http:// www.youtube.com/watch?v =ddO9idmax0o Does everyone have a basic understanding of what Twitter is?

Traditional Communication Key: Offline Online Texting or Instant Messaging or Mass Texting IM Conference (Chat) Phone Call or Conference Call Email or Mass Email

Twitter Communication Key: Offline Online A lot like a blog, but the 140 character limit encourages a large volume of real-time posts.

How many of you have Twitter accounts?

Twitter Stats

And how many of you actually update your Twitter accounts? 60% of new Twitter accounts are not active after the first month

Argument Against Twitter: It is a meaningless, trivial, waste of time!

Argument Misses the Point We already do the things that people do on Twitter: Chit-chatting with your neighbor Reading the news Sharing a news article with a coworker Sharing pictures of your kids with the receptionist Discussing and planning events But now people can ramble about their mundane lives in a forum where people can listen if they want or can ignore us if they want too. It is just another form of communication, like mail, the phone, instant messaging, email, social networks, etc. However, once Twitter reached a tipping point, it began to reveal a utility never anticipated by its creators. – real-time insight into trends around people’s daily activities and thoughts.

We already do the things that people do on Twitter:

Chit-chatting with your neighbor

Reading the news

Sharing a news article with a coworker

Sharing pictures of your kids with the receptionist

Discussing and planning events

But now people can ramble about their mundane lives in a forum where people can listen if they want or can ignore us if they want too.

It is just another form of communication, like mail, the phone, instant messaging, email, social networks, etc.

However, once Twitter reached a tipping point, it began to reveal a utility never anticipated by its creators. – real-time insight into trends around people’s daily activities and thoughts.

Twitter – “ What are you doing?” Twitter was a phenomenon in 2007, a rising social media star in 2008, and has largely attained mainstream status in 2009 As an amazingly simple microblogging platform, it was discovered to be amazingly flexible Flexibility allows for it to accomplish some useful tasks Live event reporting Faster than any other media on breaking stories Staying in touch with friends and colleagues Full public or private conversations are happening Real-time insight tool Either through searching and observing or asking questions and getting responses Social media marketing tool

Twitter was a phenomenon in 2007, a rising social media star in 2008, and has largely attained mainstream status in 2009

As an amazingly simple microblogging platform, it was discovered to be amazingly flexible

Flexibility allows for it to accomplish some useful tasks

Live event reporting

Faster than any other media on breaking stories

Staying in touch with friends and colleagues

Full public or private conversations are happening

Real-time insight tool

Either through searching and observing or asking questions and getting responses

Social media marketing tool

How many of you track keywords in Twitter or read other people’s tweets?

Twitter Language @ [username] - Used when someone is replying to someone’s tweet or wants to give recognition to another twitterer # [hashtag] – Used to identify a group, trend or topic RT: - (Re-Tweet) Used to re-broadcast someone else’s tweet to your followers

@ [username] - Used when someone is replying to someone’s tweet or wants to give recognition to another twitterer

# [hashtag] – Used to identify a group, trend or topic

RT: - (Re-Tweet) Used to re-broadcast someone else’s tweet to your followers

Twitter Tools TinyURL – shortens URLs so they fit into Twitter’s 140 character limit. http:// tinyurl.com / Cligs – Tiny URL with analytics. http:// cli.gs / TwitPic – Upload photos for easy sharing on Twitter. http://www.twitpic.com/ Blip.fm or twt.fm – Share music streams on Twitter 12Seconds.tv – Share videos on Twitter TwitterFeed – Stream RSS feeds into your Twitter account

TinyURL – shortens URLs so they fit into Twitter’s 140 character limit. http:// tinyurl.com /

Cligs – Tiny URL with analytics. http:// cli.gs /

TwitPic – Upload photos for easy sharing on Twitter. http://www.twitpic.com/

Blip.fm or twt.fm – Share music streams on Twitter

12Seconds.tv – Share videos on Twitter

TwitterFeed – Stream RSS feeds into your Twitter account

Tweet Tracking Twitter Search – http://search.twitter.com TweetVolume - http://www.tweetvolume.com/ Social Brand Index - http://www.socialbrandindex.com Twitterholic - http://twitterholic.com/ Twist - http://twist.flaptor.com TwitterSpectrum - http://www.neoformix.com/Projects/TwitterSpectrum/TwitterSpectrum.html Monitter - http://monitter.com/ TweetDeck / Digsby / Tweetie RSS Feeds / Google Reader

Twitter Search – http://search.twitter.com

TweetVolume - http://www.tweetvolume.com/

Social Brand Index - http://www.socialbrandindex.com

Twitterholic - http://twitterholic.com/

Twist - http://twist.flaptor.com

TwitterSpectrum - http://www.neoformix.com/Projects/TwitterSpectrum/TwitterSpectrum.html

Monitter - http://monitter.com/

TweetDeck / Digsby / Tweetie

RSS Feeds / Google Reader

Twitter Integrated Campaigns Exec Tweets - http:// www.exectweets.com / Dell - http:// www.dell.com /twitter Zappos - http:// twitter.zappos.com / EMC - uses different Twitter accounts to communicate with a variety of constituencies Comcast – Customer Service Skittles – http://www.skittles.com Agency Twitter Side Projects: http://adweek.blogs.com/tweetfreak/2009/04/pick-the-best-agency-twitter-project.html

Exec Tweets - http:// www.exectweets.com /

Dell - http:// www.dell.com /twitter

Zappos - http:// twitter.zappos.com /

EMC - uses different Twitter accounts to communicate with a variety of constituencies

Comcast – Customer Service

Skittles – http://www.skittles.com

Agency Twitter Side Projects: http://adweek.blogs.com/tweetfreak/2009/04/pick-the-best-agency-twitter-project.html

By Rory Partalis Social Community Manager, JWT CET Website: http://www.jwt.com/cet Twitter: @jwtcet Blog: http://www.jwt.com/cet/blog

By Rory Partalis

Social Community Manager, JWT CET

Website: http://www.jwt.com/cet

Twitter: @jwtcet

Blog: http://www.jwt.com/cet/blog

Twitter Humor Twouble with Twitters - http://www.youtube.com/watch?v=PN2HAroA12w Flutter - http://www.youtube.com/watch?v=BeLZCy-_m3s Real Life Twitter - http://www.collegehumor.com/moogaloop/moogaloop.swf?clip_id=1909386&fullscreen=1 Jake and Amir: Twitter - http://www.youtube.com/watch?v=gSSffWM2zdc

Twouble with Twitters - http://www.youtube.com/watch?v=PN2HAroA12w

Flutter - http://www.youtube.com/watch?v=BeLZCy-_m3s

Real Life Twitter - http://www.collegehumor.com/moogaloop/moogaloop.swf?clip_id=1909386&fullscreen=1

Jake and Amir: Twitter - http://www.youtube.com/watch?v=gSSffWM2zdc