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Why Twitter? (for advertisers)
 

Why Twitter? (for advertisers)

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This was the first presentation in an ongoing series of discussion groups centered around keeping JWT CET up to speed on online tools, networks and analytics. This presentation was just a starter for ...

This was the first presentation in an ongoing series of discussion groups centered around keeping JWT CET up to speed on online tools, networks and analytics. This presentation was just a starter for our conversation about how we can use twitter for some upcoming campaigns.

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Why Twitter? (for advertisers) Why Twitter? (for advertisers) Presentation Transcript

  • Why Twitter?
  • But first… Why Social?
    • Web 2.0 was all about social interaction online.
    • This social interaction allows for the masses to discuss brands and also allows brands to have unprecedented access into the thoughts of the masses.
    • It’s where some of our clients and many of our client’s customers are.
    • As advertisers we need to be listening.
  • If not….. http:// www.youtube.com/watch?v =ddO9idmax0o Does everyone have a basic understanding of what Twitter is?
  • Traditional Communication Key: Offline Online Texting or Instant Messaging or Mass Texting IM Conference (Chat) Phone Call or Conference Call Email or Mass Email
  • Twitter Communication Key: Offline Online A lot like a blog, but the 140 character limit encourages a large volume of real-time posts.
  • How many of you have Twitter accounts?
  • Twitter Stats
  • And how many of you actually update your Twitter accounts? 60% of new Twitter accounts are not active after the first month
  • Argument Against Twitter: It is a meaningless, trivial, waste of time!
  • Argument Misses the Point
    • We already do the things that people do on Twitter:
      • Chit-chatting with your neighbor
      • Reading the news
      • Sharing a news article with a coworker
      • Sharing pictures of your kids with the receptionist
      • Discussing and planning events
    • But now people can ramble about their mundane lives in a forum where people can listen if they want or can ignore us if they want too.
    • It is just another form of communication, like mail, the phone, instant messaging, email, social networks, etc.
    • However, once Twitter reached a tipping point, it began to reveal a utility never anticipated by its creators. – real-time insight into trends around people’s daily activities and thoughts.
  • Twitter – “ What are you doing?”
    • Twitter was a phenomenon in 2007, a rising social media star in 2008, and has largely attained mainstream status in 2009
    • As an amazingly simple microblogging platform, it was discovered to be amazingly flexible
    • Flexibility allows for it to accomplish some useful tasks
      • Live event reporting
        • Faster than any other media on breaking stories
      • Staying in  touch with friends and colleagues
        • Full public or private conversations are happening
      • Real-time insight tool
        • Either through searching and observing or asking questions and getting responses
      • Social media marketing tool
  • How many of you track keywords in Twitter or read other people’s tweets?
  • Twitter Language
    • @ [username] - Used when someone is replying to someone’s tweet or wants to give recognition to another twitterer
    • # [hashtag] – Used to identify a group, trend or topic
    • RT: - (Re-Tweet) Used to re-broadcast someone else’s tweet to your followers
  • Twitter Tools
    • TinyURL – shortens URLs so they fit into Twitter’s 140 character limit. http:// tinyurl.com /
      • Cligs – Tiny URL with analytics. http:// cli.gs /
    • TwitPic – Upload photos for easy sharing on Twitter. http://www.twitpic.com/
    • Blip.fm or twt.fm – Share music streams on Twitter
    • 12Seconds.tv – Share videos on Twitter
    • TwitterFeed – Stream RSS feeds into your Twitter account
  • Tweet Tracking
    • Twitter Search – http://search.twitter.com
    • TweetVolume - http://www.tweetvolume.com/
    • Social Brand Index - http://www.socialbrandindex.com
    • Twitterholic - http://twitterholic.com/
    • Twist - http://twist.flaptor.com
    • TwitterSpectrum - http://www.neoformix.com/Projects/TwitterSpectrum/TwitterSpectrum.html
    • Monitter - http://monitter.com/
    • TweetDeck / Digsby / Tweetie
    • RSS Feeds / Google Reader
  • Twitter Integrated Campaigns
    • Exec Tweets - http:// www.exectweets.com /
    • Dell - http:// www.dell.com /twitter
    • Zappos - http:// twitter.zappos.com /
    • EMC - uses different Twitter accounts to communicate with a variety of constituencies
    • Comcast – Customer Service
    • Skittles – http://www.skittles.com
    • Agency Twitter Side Projects: http://adweek.blogs.com/tweetfreak/2009/04/pick-the-best-agency-twitter-project.html
    • By Rory Partalis
    • Social Community Manager, JWT CET
    • Website: http://www.jwt.com/cet
    • Twitter: @jwtcet
    • Blog: http://www.jwt.com/cet/blog
  • Twitter Humor
    • Twouble with Twitters - http://www.youtube.com/watch?v=PN2HAroA12w
    • Flutter - http://www.youtube.com/watch?v=BeLZCy-_m3s
    • Real Life Twitter - http://www.collegehumor.com/moogaloop/moogaloop.swf?clip_id=1909386&fullscreen=1
    • Jake and Amir: Twitter - http://www.youtube.com/watch?v=gSSffWM2zdc