Why Twitter? (for advertisers)

Why Twitter?

But first… Why Social?
Web 2.0 was all about social interaction online.
This social interaction allows for the masses to discuss brands and also allows brands to have unprecedented access into the thoughts of the masses.
It’s where some of our clients and many of our client’s customers are.
As advertisers we need to be listening.

If not….. http:// www.youtube.com/watch?v =ddO9idmax0o Does everyone have a basic understanding of what Twitter is?

Traditional Communication Key: Offline Online Texting or Instant Messaging or Mass Texting IM Conference (Chat) Phone Call or Conference Call Email or Mass Email

Twitter Communication Key: Offline Online A lot like a blog, but the 140 character limit encourages a large volume of real-time posts.

How many of you have Twitter accounts?

Twitter Stats

And how many of you actually update your Twitter accounts? 60% of new Twitter accounts are not active after the first month

Argument Against Twitter: It is a meaningless, trivial, waste of time!

Argument Misses the Point
We already do the things that people do on Twitter:
Chit-chatting with your neighbor
Reading the news
Sharing a news article with a coworker
Sharing pictures of your kids with the receptionist
Discussing and planning events
But now people can ramble about their mundane lives in a forum where people can listen if they want or can ignore us if they want too.
It is just another form of communication, like mail, the phone, instant messaging, email, social networks, etc.
However, once Twitter reached a tipping point, it began to reveal a utility never anticipated by its creators. – real-time insight into trends around people’s daily activities and thoughts.

Twitter – “ What are you doing?”
Twitter was a phenomenon in 2007, a rising social media star in 2008, and has largely attained mainstream status in 2009
As an amazingly simple microblogging platform, it was discovered to be amazingly flexible
Flexibility allows for it to accomplish some useful tasks
Live event reporting
Faster than any other media on breaking stories
Staying in touch with friends and colleagues
Full public or private conversations are happening
Real-time insight tool
Either through searching and observing or asking questions and getting responses
Social media marketing tool

How many of you track keywords in Twitter or read other people’s tweets?

Twitter Language
@ [username] - Used when someone is replying to someone’s tweet or wants to give recognition to another twitterer
# [hashtag] – Used to identify a group, trend or topic
RT: - (Re-Tweet) Used to re-broadcast someone else’s tweet to your followers

Twitter Tools
TinyURL – shortens URLs so they fit into Twitter’s 140 character limit. http:// tinyurl.com /
Cligs – Tiny URL with analytics. http:// cli.gs /
TwitPic – Upload photos for easy sharing on Twitter. http://www.twitpic.com/
Blip.fm or twt.fm – Share music streams on Twitter
12Seconds.tv – Share videos on Twitter
TwitterFeed – Stream RSS feeds into your Twitter account

Tweet Tracking
Twitter Search – http://search.twitter.com
TweetVolume - http://www.tweetvolume.com/
Social Brand Index - http://www.socialbrandindex.com
Twitterholic - http://twitterholic.com/
Twist - http://twist.flaptor.com
TwitterSpectrum - http://www.neoformix.com/Projects/TwitterSpectrum/TwitterSpectrum.html
Monitter - http://monitter.com/
TweetDeck / Digsby / Tweetie
RSS Feeds / Google Reader

Twitter Integrated Campaigns
Exec Tweets - http:// www.exectweets.com /
Dell - http:// www.dell.com /twitter
Zappos - http:// twitter.zappos.com /
EMC - uses different Twitter accounts to communicate with a variety of constituencies
Comcast – Customer Service
Skittles – http://www.skittles.com
Agency Twitter Side Projects: http://adweek.blogs.com/tweetfreak/2009/04/pick-the-best-agency-twitter-project.html

By Rory Partalis
Social Community Manager, JWT CET
Website: http://www.jwt.com/cet
Twitter: @jwtcet
Blog: http://www.jwt.com/cet/blog

Twitter Humor
Twouble with Twitters - http://www.youtube.com/watch?v=PN2HAroA12w
Flutter - http://www.youtube.com/watch?v=BeLZCy-_m3s
Real Life Twitter - http://www.collegehumor.com/moogaloop/moogaloop.swf?clip_id=1909386&fullscreen=1
Jake and Amir: Twitter - http://www.youtube.com/watch?v=gSSffWM2zdc

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Why Twitter? (for advertisers)

by JWT CET

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