Why Twitter? (for advertisers)

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    Why Twitter? (for advertisers) - Presentation Transcript

    1. Why Twitter?
    2. But first… Why Social?
      • Web 2.0 was all about social interaction online.
      • This social interaction allows for the masses to discuss brands and also allows brands to have unprecedented access into the thoughts of the masses.
      • It’s where some of our clients and many of our client’s customers are.
      • As advertisers we need to be listening.
    3. If not….. http:// www.youtube.com/watch?v =ddO9idmax0o Does everyone have a basic understanding of what Twitter is?
    4. Traditional Communication Key: Offline Online Texting or Instant Messaging or Mass Texting IM Conference (Chat) Phone Call or Conference Call Email or Mass Email
    5. Twitter Communication Key: Offline Online A lot like a blog, but the 140 character limit encourages a large volume of real-time posts.
    6. How many of you have Twitter accounts?
    7. Twitter Stats
    8. And how many of you actually update your Twitter accounts? 60% of new Twitter accounts are not active after the first month
    9. Argument Against Twitter: It is a meaningless, trivial, waste of time!
    10. Argument Misses the Point
      • We already do the things that people do on Twitter:
        • Chit-chatting with your neighbor
        • Reading the news
        • Sharing a news article with a coworker
        • Sharing pictures of your kids with the receptionist
        • Discussing and planning events
      • But now people can ramble about their mundane lives in a forum where people can listen if they want or can ignore us if they want too.
      • It is just another form of communication, like mail, the phone, instant messaging, email, social networks, etc.
      • However, once Twitter reached a tipping point, it began to reveal a utility never anticipated by its creators. – real-time insight into trends around people’s daily activities and thoughts.
    11. Twitter – “ What are you doing?”
      • Twitter was a phenomenon in 2007, a rising social media star in 2008, and has largely attained mainstream status in 2009
      • As an amazingly simple microblogging platform, it was discovered to be amazingly flexible
      • Flexibility allows for it to accomplish some useful tasks
        • Live event reporting
          • Faster than any other media on breaking stories
        • Staying in  touch with friends and colleagues
          • Full public or private conversations are happening
        • Real-time insight tool
          • Either through searching and observing or asking questions and getting responses
        • Social media marketing tool
    12. How many of you track keywords in Twitter or read other people’s tweets?
    13. Twitter Language
      • @ [username] - Used when someone is replying to someone’s tweet or wants to give recognition to another twitterer
      • # [hashtag] – Used to identify a group, trend or topic
      • RT: - (Re-Tweet) Used to re-broadcast someone else’s tweet to your followers
    14. Twitter Tools
      • TinyURL – shortens URLs so they fit into Twitter’s 140 character limit. http:// tinyurl.com /
        • Cligs – Tiny URL with analytics. http:// cli.gs /
      • TwitPic – Upload photos for easy sharing on Twitter. http://www.twitpic.com/
      • Blip.fm or twt.fm – Share music streams on Twitter
      • 12Seconds.tv – Share videos on Twitter
      • TwitterFeed – Stream RSS feeds into your Twitter account
    15. Tweet Tracking
      • Twitter Search – http://search.twitter.com
      • TweetVolume - http://www.tweetvolume.com/
      • Social Brand Index - http://www.socialbrandindex.com
      • Twitterholic - http://twitterholic.com/
      • Twist - http://twist.flaptor.com
      • TwitterSpectrum - http://www.neoformix.com/Projects/TwitterSpectrum/TwitterSpectrum.html
      • Monitter - http://monitter.com/
      • TweetDeck / Digsby / Tweetie
      • RSS Feeds / Google Reader
    16. Twitter Integrated Campaigns
      • Exec Tweets - http:// www.exectweets.com /
      • Dell - http:// www.dell.com /twitter
      • Zappos - http:// twitter.zappos.com /
      • EMC - uses different Twitter accounts to communicate with a variety of constituencies
      • Comcast – Customer Service
      • Skittles – http://www.skittles.com
      • Agency Twitter Side Projects: http://adweek.blogs.com/tweetfreak/2009/04/pick-the-best-agency-twitter-project.html
      • By Rory Partalis
      • Social Community Manager, JWT CET
      • Website: http://www.jwt.com/cet
      • Twitter: @jwtcet
      • Blog: http://www.jwt.com/cet/blog
    17. Twitter Humor
      • Twouble with Twitters - http://www.youtube.com/watch?v=PN2HAroA12w
      • Flutter - http://www.youtube.com/watch?v=BeLZCy-_m3s
      • Real Life Twitter - http://www.collegehumor.com/moogaloop/moogaloop.swf?clip_id=1909386&fullscreen=1
      • Jake and Amir: Twitter - http://www.youtube.com/watch?v=gSSffWM2zdc
    SlideShare Zeitgeist 2009

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