Brazilians’ Big Mac is the second most expensive in the world Ipad in Brazil is the most expensive in the world Mobile phone - the fourth most expensive in a ranking of 161 contries (ONU) Mobile Internet – among 78 emerging countries the ‘voice data packet’ in Brazil is the most expensive Rio de Janeiro ranks sixth as having the most expensives hotels in the world, ahead of cities like Paris and London.
“Alright, after getting to level 20 on my rogue, I createda huge list of characters on Bleeding Hollow (Ally) andWarsong (Horde). (...)Then I started to go on Warsongmore, and I discovered that it is one of THE WORSTservers ever. About 80% of its population is Brazilian,which, usually, Id have nothing wrong with (although Ihate their waxes...). But none of them speak English. Atall. Trade chat is all in Portuguese, and Barrens chatis.....well, ﬁlled with more Brazilians. I want to stabmyself brutally in the eyes for creating a characterthere.” “Yeah Warsong is pretty horrible now, it used to be a really good server a long time ago.”gamefaqs.com WoW forum
DO Learn that Brazilians love to use social networks to complain about brands
Source: Miti Inteligência - As empresas mais reclamadas de 2011 (jan/2012)
Trafﬁc share for the top 8 domains78% 33% * jan 2010
DON’T Expect to use all the social media power right now
d br ands estricte for r In july, the beta will be closed for our ta t est marketBe al B illing rnation Inte Forecast for a brazilian ofﬁce in april. Right now, we pay almost 50% of taxes to run Facebook Ads. age ncy e to one Exc lusiv
DO Talk to bloggers to make engaging niche social campaigns
DO Be creative! Every pixel and every person is a media opportunity.
DON’T Use Google Translate to write in Portuguese. Seriously, don’t.
New MacBook Air Notebook - Thin and light.Yet rock solid. The ultimate everyday notebook. Novo MacBook Air Notebook - Fino e leve. No entanto, rocha sólida. O notebook ﬁnal todos os dias.New MacBook Air Notebook - Thin and light.However, solid rock. The ﬁnal notebook every day.New MacBook Air Notebook - Thin and light.However rock solid. The notebook end of each day.New MacBook Air Notebook - Thin and light.However solid rock. The end portable each day.
Pic from a Brazilian restaurant...“PORK RIBS WITH BARBIE KILL SAUCE”
DON’T Consider that Brazilians have the same history of experience buying remotely.
In 2009 49% of the internet In 2004 49% of the internet users in Brazil researched users in the US researched online before buying at theonline before buying at the store store (Estudo Neoconsumidor (Pew Online Product Research 2004) GS&MD – Gouvêa de Souza - 2009)In September 2010 58% of the In 2011 84% of the internet internet users in the US users in Brazil researchedresearched online before buying online before buying at the at the store store (2º Estudo Neoconsumidor (Pew Online Produt Research Sep 2010) GS&MD – Gouvêa de Souza - 2011)
DON’T Take Brazilians too seriously. We don’t.