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YOU ARE HERE! Myxer's Jeff Sass at SFIMA Summit 2010
 

YOU ARE HERE! Myxer's Jeff Sass at SFIMA Summit 2010

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My presentation slides before the Location Super Panel at the 2010 SFIMA Summit. A look at how location impacts mobile content and enterainlment, and ROI as "Relevance of Interruption." Video of the ...

My presentation slides before the Location Super Panel at the 2010 SFIMA Summit. A look at how location impacts mobile content and enterainlment, and ROI as "Relevance of Interruption." Video of the presentation is also available.

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    YOU ARE HERE! Myxer's Jeff Sass at SFIMA Summit 2010 YOU ARE HERE! Myxer's Jeff Sass at SFIMA Summit 2010 Presentation Transcript

    • You Are Here.
      Jeffrey Sass
      VP Business Development,
      Chief Evangelist
      SFIMA Summit
      May 14, 2010
    • You Are Here.
    • How Do We Know?
    • We live in a mobile world.
    • Mobile Changes Everything.
    • Information
    • Communication
    • Entertainment
    • Advertising
    • Commerce
    • Mobile Changes Everything.
    • Mobile Changes Everything.
      Location
      Information
      Communications
      Entertainment
      Advertising
      Commerce
    • Before: Content was King.
    • Now: Context is King.
      Location creates context.
    • Who Will Buy Coffee?
    • Who Will Purchase A Ticket?
    • Location creates context…
    • Context creates relevance
    • In a mobile, location aware world…
      Everything should be relevant to your interests…
    • The Challenge:
      This time it’s personal…
    • ROI:Relevance of Interruption
    • Which Interruption is Relevant?
    • Location is the point.
    • MYXER’S MOBILE DOWNLOADS FOR 2009 (WEB + MOBILE) IN MILLIONS
    • What Would Myxer Do?
      Location Aware Content
    • GeoPix
    • GeoPix
    • GeoPix
    • GeoPix
    • Location Aware Content
    • Location Aware Content
    • Location Aware Content
      Ringtones
      Music
      Playlists
    • Place
      Is the place to be…
    • Location
      Creates context, relevance and opportunity!
    • You Are Here.
    • Jeffrey.Sass@myxer.com
      www.myxer.com