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YOU ARE HERE! Myxer's Jeff Sass at SFIMA Summit 2010
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YOU ARE HERE! Myxer's Jeff Sass at SFIMA Summit 2010

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My presentation slides before the Location Super Panel at the 2010 SFIMA Summit. A look at how location impacts mobile content and enterainlment, and ROI as "Relevance of Interruption." Video of the ...

My presentation slides before the Location Super Panel at the 2010 SFIMA Summit. A look at how location impacts mobile content and enterainlment, and ROI as "Relevance of Interruption." Video of the presentation is also available.

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YOU ARE HERE! Myxer's Jeff Sass at SFIMA Summit 2010 Presentation Transcript

  • 1. You Are Here.
    Jeffrey Sass
    VP Business Development,
    Chief Evangelist
    SFIMA Summit
    May 14, 2010
  • 2. You Are Here.
  • 3.
  • 4. How Do We Know?
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10. We live in a mobile world.
  • 11.
  • 12. Mobile Changes Everything.
  • 13. Information
  • 14. Communication
  • 15. Entertainment
  • 16. Advertising
  • 17. Commerce
  • 18. Mobile Changes Everything.
  • 19. Mobile Changes Everything.
    Location
    Information
    Communications
    Entertainment
    Advertising
    Commerce
  • 20. Before: Content was King.
  • 21. Now: Context is King.
    Location creates context.
  • 22. Who Will Buy Coffee?
  • 23. Who Will Purchase A Ticket?
  • 24. Location creates context…
  • 25. Context creates relevance
  • 26.
  • 27. In a mobile, location aware world…
    Everything should be relevant to your interests…
  • 28.
  • 29. The Challenge:
    This time it’s personal…
  • 30.
  • 31.
  • 32.
  • 33. ROI:Relevance of Interruption
  • 34. Which Interruption is Relevant?
  • 35. Location is the point.
  • 36.
  • 37.
  • 38. MYXER’S MOBILE DOWNLOADS FOR 2009 (WEB + MOBILE) IN MILLIONS
  • 39. What Would Myxer Do?
    Location Aware Content
  • 40. GeoPix
  • 41. GeoPix
  • 42. GeoPix
  • 43. GeoPix
  • 44. Location Aware Content
  • 45. Location Aware Content
  • 46. Location Aware Content
    Ringtones
    Music
    Playlists
  • 47. Place
    Is the place to be…
  • 48. Location
    Creates context, relevance and opportunity!
  • 49. You Are Here.
  • 50. Jeffrey.Sass@myxer.com
    www.myxer.com