You Are Here.<br />Jeffrey Sass<br />VP Business Development, <br />Chief Evangelist<br />SFIMA Summit<br />May 14, 2010<b...
You Are Here.<br />
How Do We Know?<br />
We live in a mobile world.<br />
Mobile Changes Everything.<br />
Information<br />
Communication<br />
Entertainment<br />
Advertising<br />
Commerce<br />
Mobile Changes Everything.<br />
Mobile Changes Everything.<br />Location<br />Information<br />Communications<br />Entertainment<br />Advertising<br />Com...
Before: Content was King.<br />
Now: Context is King.<br />Location creates context.<br />
Who Will Buy Coffee?<br />
Who Will Purchase A Ticket?<br />
Location creates context…<br />
Context creates relevance<br />
In a mobile, location aware world…<br />Everything should be relevant to your interests…<br />
The Challenge:<br />This time it’s personal…<br />
ROI:Relevance of Interruption<br />
Which Interruption is Relevant?<br />
Location is the point.<br />
MYXER’S MOBILE DOWNLOADS FOR 2009 (WEB + MOBILE) IN MILLIONS <br />
What Would Myxer Do?<br />Location Aware Content<br />
GeoPix<br />
GeoPix<br />
GeoPix<br />
GeoPix<br />
Location Aware Content<br />
Location Aware Content<br />
Location Aware Content<br />Ringtones<br />Music<br />Playlists<br />
Place<br />Is the place to be…<br />
Location<br />Creates context, relevance and opportunity!<br />
You Are Here.<br />
Jeffrey.Sass@myxer.com<br />www.myxer.com<br />
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YOU ARE HERE! Myxer's Jeff Sass at SFIMA Summit 2010

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My presentation slides before the Location Super Panel at the 2010 SFIMA Summit. A look at how location impacts mobile content and enterainlment, and ROI as "Relevance of Interruption." Video of the presentation is also available.

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YOU ARE HERE! Myxer's Jeff Sass at SFIMA Summit 2010

  1. 1. You Are Here.<br />Jeffrey Sass<br />VP Business Development, <br />Chief Evangelist<br />SFIMA Summit<br />May 14, 2010<br />
  2. 2. You Are Here.<br />
  3. 3.
  4. 4. How Do We Know?<br />
  5. 5.
  6. 6.
  7. 7.
  8. 8.
  9. 9.
  10. 10. We live in a mobile world.<br />
  11. 11.
  12. 12. Mobile Changes Everything.<br />
  13. 13. Information<br />
  14. 14. Communication<br />
  15. 15. Entertainment<br />
  16. 16. Advertising<br />
  17. 17. Commerce<br />
  18. 18. Mobile Changes Everything.<br />
  19. 19. Mobile Changes Everything.<br />Location<br />Information<br />Communications<br />Entertainment<br />Advertising<br />Commerce<br />
  20. 20. Before: Content was King.<br />
  21. 21. Now: Context is King.<br />Location creates context.<br />
  22. 22. Who Will Buy Coffee?<br />
  23. 23. Who Will Purchase A Ticket?<br />
  24. 24. Location creates context…<br />
  25. 25. Context creates relevance<br />
  26. 26.
  27. 27. In a mobile, location aware world…<br />Everything should be relevant to your interests…<br />
  28. 28.
  29. 29. The Challenge:<br />This time it’s personal…<br />
  30. 30.
  31. 31.
  32. 32.
  33. 33. ROI:Relevance of Interruption<br />
  34. 34. Which Interruption is Relevant?<br />
  35. 35. Location is the point.<br />
  36. 36.
  37. 37.
  38. 38. MYXER’S MOBILE DOWNLOADS FOR 2009 (WEB + MOBILE) IN MILLIONS <br />
  39. 39. What Would Myxer Do?<br />Location Aware Content<br />
  40. 40. GeoPix<br />
  41. 41. GeoPix<br />
  42. 42. GeoPix<br />
  43. 43. GeoPix<br />
  44. 44. Location Aware Content<br />
  45. 45. Location Aware Content<br />
  46. 46. Location Aware Content<br />Ringtones<br />Music<br />Playlists<br />
  47. 47. Place<br />Is the place to be…<br />
  48. 48. Location<br />Creates context, relevance and opportunity!<br />
  49. 49. You Are Here.<br />
  50. 50. Jeffrey.Sass@myxer.com<br />www.myxer.com<br />

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