Why Mobile? An Intro To Mobile Marketing
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Why Mobile? An Intro To Mobile Marketing

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Slides from a presentation on Mobile Marketing given to the Women In E-Commerce (WECAI) meeting in Fort Lauderdale, Florida. This is a basic Mobile Marketing overview. Video of the presentation is ...

Slides from a presentation on Mobile Marketing given to the Women In E-Commerce (WECAI) meeting in Fort Lauderdale, Florida. This is a basic Mobile Marketing overview. Video of the presentation is available at http://vimeo.com/19301575

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Why Mobile? An Intro To Mobile Marketing Why Mobile? An Intro To Mobile Marketing Presentation Transcript

  • Why Mobile?
    Jeff Sass
    VP Marketing & Biz Dev, Chief Evangelist
    Myxer
    jeffrey.sass@myxer.com
    Twitter: @sass
  • We Live In A Mobile World
  • We Are Addicted To Our Devices
  • This Time It’s Personal!
    MY Phone…
    Not a computer… an accessory!
  • This Time It’s Personal!
  • 100% of your customers!
  • Mobile Is The Center of our Universe
  • Make Mobile the Center of Your Marketing
  • Why Mobile?
    Impactful
    Less Clutter
    In your face
    Immediate, purpose driven
  • Why Mobile?
    Ubiquitous
    (puts you in the pocket of your customers)
  • Why Mobile?
    Interactive
    (many potential actions & calls to action)
    Rich media (animation, audio & video)
    Click to call
    Social Integration
    Capture data
    Opt-in for more
    Distribute content
    Distribute offers/coupons
  • Why Mobile?
    Personal
    Location Aware
    (highly targetable)
    RELEVANT
    You Are Here
  • Why Mobile?
    Integrates with other media
    Print
    Radio
    TV
    Out of home
    Social
    Text “GEICO” to 69937
  • Keep Mobile Out of a Silo!
  • You Don’t Need A Mobile Strategy…
  • You Need A Marketing Strategy That Incorporates Mobile…
  • Do I Need An App?
  • Do I Need An iPhone App?
  • The Mobile Pie is BIG!
  • The Many Flavors of Mobile
  • The Many Flavors of Mobile
    Android (sausage)
  • The Many Flavors of Mobile
    Blackberry
    Many Flavors of U.S. Mobile Market
  • The Many Flavors of Mobile
    Other Smartphones (Pepperoni)
    Many Flavors of U.S. Mobile Market
    Source: The Nielson Company
  • The Many Flavors of Mobile
  • There’s NOT an APP for that…
  • Mobilize Your Website
    Build an SMS Opt-in list
    Claim your “Place” on Facebook, Foursquare, etc.
    Create Mobile Content
    Advertise on Mobile
    Use QR Codes
    Consider if there should be an App for that…
    What can you do?
  • What is your marketing objective?
    Who is your target audience?
    How can you best reach them with Mobile?
    How can you leverage mobile in the rest of your efforts?
    What’s Next?
  • Mobilize your site:
    Mofuse, Wapple.net, Mobiforge
    Location Based Services:
    Facebook Places, Foursquare, Gowalla
    App Builders:
    MobileRoadie, AppMakr
    SMS Services:
    3Ci, Ping, MobileStorm
    Mobile Content:
    Myxer
    Some Resources
  • Questions?
    Jeff Sass
    VP Marketing & Biz Dev, Chief Evangelist
    Myxer
    jeffrey.sass@myxer.com
    Twitter: @sass