Myxer's Jeff Sass Talks Location and Mobile At Sfima Summit 2010

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Video from the audience of my presentation before the Location Super Panel at the 2010 SFIMA Summit. A look at how location impacts mobile content and enterainlment, and ROI as "Relevance of …

Video from the audience of my presentation before the Location Super Panel at the 2010 SFIMA Summit. A look at how location impacts mobile content and enterainlment, and ROI as "Relevance of Interruption." The slides are also available at Slideshare.

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