What is public relations?
• Free coverage in:
Library Media Reporters
• Local feature reporters = NLLD
coverage, policymaker library visits
• Education reporters = Schools and early
• Technology journalists = Innovative
services, ebooks, privacy issues
• Government/politics = Protecting library
This week: May 5-9, 2014
• Contact person/Date
• Statement Lead
• Link to more
Do’s and Don’ts
• Do select a spokesperson for your group before you release
• Do read the newspaper, magazine, TV show that you want to
pitch. Know the publication's target audience and their
• Do pitch your story to the appropriate reporter
• Do understand that everything is not newsworthy.
• Simplifying your language and avoiding the use of complex
or vague industry jargon.
• Do respond quickly to media inquiries and emails—their
time is of the essence.
• Don’t SPAM! Don’t call a journalist 20 minutes later to see if
they received your email. Send the release once, then follow
up when necessary. Never harass a reporter.
• Don’t sent paragraphs upon paragraphs of text-keep it
• Don’t tell a media reporter that you need to review a copy of
the story before it runs—everything is on the record!
• Don’t go on live TV if you have never practiced in front of a
• Don’t do a media interview if you are not prepared for
negative questions. Make the time to develop talking points
before every interview.
How to Pitch
“If the pitch is
relevant to me, it
works 100 percent
of the time.”
– Mitch Joel, digital
Three Summer Ideas
• Getting leaders through your library doors:
1. Invite them to an event that provides public
2. Invite them for a private library tour
3. Invite them to speak on a panel or forum
Steps to Getting an Editorial Meeting
• Conduct media research and find out the editorial
• Set objectives for your editorial meeting supporting
• Bring background materials fact
sheets, statements, past releases, names and numbers
for contacts. Make the case in a 2-3 minute opening
statement, supported by facts. Address opposition’s
criticisms on the issue summarize your position.
• Following the meeting send a thank you note to each