Consumer Marketing Innovation10 Ways Media & Agencies are Changing
Change is Faster
Change is Faster
Consumer Marketing Innovation• Agencies                     • Media  – Putting Science Before       – Data Explosion    Ar...
Agencies: Putting Science Before Art  WHO?                 WHERE?              WHAT &               WHERE?                ...
Agencies: Adaptive vs. Assembly MarketingTraditional Marketing Process
Agencies: Adaptive vs. Assembly MarketingAdaptive Marketing Process
Agencies: Death of Linear ThinkingTraditional                          AwarenessSalesFunnel                         Consid...
Agencies: Death of Linear Thinking                            Empower Brand Participation Map℠                           D...
Agencies: Tech Director as Don Draper
Agencies: AOR/Boutique MashUp
Consumer Marketing Innovation• Agencies                     • Media  – Putting Science Before       – Data Explosion    Ar...
Media: Data Explosion
Media: Trading Floor vs. Boardroom
Media: Brands as Publishers
Media: TV Intros Deeper Digital Branded Experiences
Media: TV Intros Deeper Digital Branded Experiences
Media: TV Intros Deeper Digital Branded ExperiencesTwelp Force and Old Spice cnn trending
Media: No Channels
Media: NoChannels.com
Is your culture flexible enough to turn change       into a competitive advantage?
Consumer Marketing Innovation10 Ways Media & Agencies are Changing
10 Ways Agencies and Media are Changing
Upcoming SlideShare
Loading in …5
×

10 Ways Agencies and Media are Changing

1,218 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,218
On SlideShare
0
From Embeds
0
Number of Embeds
7
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

10 Ways Agencies and Media are Changing

  1. 1. Consumer Marketing Innovation10 Ways Media & Agencies are Changing
  2. 2. Change is Faster
  3. 3. Change is Faster
  4. 4. Consumer Marketing Innovation• Agencies • Media – Putting Science Before – Data Explosion Art – Trading Floor vs. Board – Tech Director as Don Room Draper – Brands as Publishers – Adaptive vs. Assembly – TV Will Intro Deeper Marketing Digital Branded – Death of Linear Thinking Experiences – AOR/Boutique Mashup – No Channels
  5. 5. Agencies: Putting Science Before Art WHO? WHERE? WHAT & WHERE? HOW ?The Target Preliminary Message + Refined Media WHY 1) ART inspired by SCIENCE 2) Recognizes the context and that technology is always changing 3) Ideas and execution are linked throughout
  6. 6. Agencies: Adaptive vs. Assembly MarketingTraditional Marketing Process
  7. 7. Agencies: Adaptive vs. Assembly MarketingAdaptive Marketing Process
  8. 8. Agencies: Death of Linear ThinkingTraditional AwarenessSalesFunnel Consideration Purchase Performance Preference Loyalty Advocacy
  9. 9. Agencies: Death of Linear Thinking Empower Brand Participation Map℠ DMA #1 DMA #2Awareness base: total respondentsKey measures base: respondents aware of client A
  10. 10. Agencies: Tech Director as Don Draper
  11. 11. Agencies: AOR/Boutique MashUp
  12. 12. Consumer Marketing Innovation• Agencies • Media – Putting Science Before – Data Explosion Art – Trading Floor vs. Board – Tech Director as Don Room Draper – Brands as Publishers – Adaptive vs. Assembly – TV Will Intro Deeper Marketing Digital Branded – Death of Linear Thinking Experiences – AOR/Boutique Mashup – No Channels
  13. 13. Media: Data Explosion
  14. 14. Media: Trading Floor vs. Boardroom
  15. 15. Media: Brands as Publishers
  16. 16. Media: TV Intros Deeper Digital Branded Experiences
  17. 17. Media: TV Intros Deeper Digital Branded Experiences
  18. 18. Media: TV Intros Deeper Digital Branded ExperiencesTwelp Force and Old Spice cnn trending
  19. 19. Media: No Channels
  20. 20. Media: NoChannels.com
  21. 21. Is your culture flexible enough to turn change into a competitive advantage?
  22. 22. Consumer Marketing Innovation10 Ways Media & Agencies are Changing

×