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10 Ways Agencies and Media are Changing
 

10 Ways Agencies and Media are Changing

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    10 Ways Agencies and Media are Changing 10 Ways Agencies and Media are Changing Presentation Transcript

    • Consumer Marketing Innovation10 Ways Media & Agencies are Changing
    • Change is Faster
    • Change is Faster
    • Consumer Marketing Innovation• Agencies • Media – Putting Science Before – Data Explosion Art – Trading Floor vs. Board – Tech Director as Don Room Draper – Brands as Publishers – Adaptive vs. Assembly – TV Will Intro Deeper Marketing Digital Branded – Death of Linear Thinking Experiences – AOR/Boutique Mashup – No Channels
    • Agencies: Putting Science Before Art WHO? WHERE? WHAT & WHERE? HOW ?The Target Preliminary Message + Refined Media WHY 1) ART inspired by SCIENCE 2) Recognizes the context and that technology is always changing 3) Ideas and execution are linked throughout
    • Agencies: Adaptive vs. Assembly MarketingTraditional Marketing Process
    • Agencies: Adaptive vs. Assembly MarketingAdaptive Marketing Process
    • Agencies: Death of Linear ThinkingTraditional AwarenessSalesFunnel Consideration Purchase Performance Preference Loyalty Advocacy
    • Agencies: Death of Linear Thinking Empower Brand Participation Map℠ DMA #1 DMA #2Awareness base: total respondentsKey measures base: respondents aware of client A
    • Agencies: Tech Director as Don Draper
    • Agencies: AOR/Boutique MashUp
    • Consumer Marketing Innovation• Agencies • Media – Putting Science Before – Data Explosion Art – Trading Floor vs. Board – Tech Director as Don Room Draper – Brands as Publishers – Adaptive vs. Assembly – TV Will Intro Deeper Marketing Digital Branded – Death of Linear Thinking Experiences – AOR/Boutique Mashup – No Channels
    • Media: Data Explosion
    • Media: Trading Floor vs. Boardroom
    • Media: Brands as Publishers
    • Media: TV Intros Deeper Digital Branded Experiences
    • Media: TV Intros Deeper Digital Branded Experiences
    • Media: TV Intros Deeper Digital Branded ExperiencesTwelp Force and Old Spice cnn trending
    • Media: No Channels
    • Media: NoChannels.com
    • Is your culture flexible enough to turn change into a competitive advantage?
    • Consumer Marketing Innovation10 Ways Media & Agencies are Changing