Modes of Communication

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Model of six primary modes of communication, plotted on a two-axis grid of broadcast<-&gt;interactive and personal<-&gt;public.

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Modes of Communication

  1. 1. SUNY Fredonia  Web Content Management (WCM) Research Report Conceptual models continued Modes of Communication Some online tools may work well for one purpose (mode), like mass distribution, but may prove inappropriate for another mode (coordinating a small workgroup’s e ort). Six common communication modes are shown below. Scale: Few: ’s of users, Many: ’s to , , ’s of users interact, participate, collaborate, coordinate One-to-One conversation, phone, email, instant messaging (IM) Many-to-Many enterprise content management (ECM), social networks, wiki, forum, listserv, learning Few-to-Few management system (LMS) group discussion, email, listserv, blog, IM chat room, team project management private, public, personal general Many-to-Few service portal, online survey, help desk, customer relationship management (CRM) One-to-Few classroom lecture, email, listserv, blog, personal web site, podcast One-to-Many mass communication, web site, blog, listserv, newsletter, mass email tools, radio, tv, newspaper, publish, podcast distribute, broadcast By: SUNY Fredonia Web Steering committee, Email: webmaster@fredonia.edu Page / Version: Draft v.., modifed :PM, July ,  URL: http://www.fredonia.edu/pr/web/pdf/WCM_Research_.pdf

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