#SMhealth - Social media and healthcare experience
INTRODUCTION Online healthcare communication Our data consistently show that doctors, nurses, and other health professionals continue to be the first choice for most people with health concerns, but online resources, including advice from peers, are a significant source of health information in the U.S. (The Social Life of Health Information from Pew Internet & American Life, 2011)
Social media use and health information sharing 23% of SNS users follow their friends’ personal health experiences or updates on the sites. 15% of SNS users get any health information on the sites. (The Social Life of Health Information, 2011)
Healthcare providers – patients interaction through SM• 62.6% of U.S. hospitals have Twitter accounts.• Doctors are increasingly using social media for communicating with patients (Quantia MD study, 2011).• A group of “Connected Clinicians” use multiple social media for both personal and professional purposes (Quantia MD study, 2011).
Top social media channels used in healthcare communication (Quantia MD study, 2011)
How has social media changedhealthcare communication?
Listening from healthcare professionals in U.S. and South Korea Why is the comparative study beneficial? The SM use in healthcare business at South Korea is growing, but still in the beginning stage. Learning from the U.S. case
Catholic Medical Center in South KoreaAwarded the grand prize for the use of healthcare socialmedia for 2 years in a row (2010-2011)
Healthcare Social Media Consultant LeAnna J. Carey @thehealthmavenhttp://www.symplur.com/healthcare-social-media-consultants/leanna-j-carey-mba/
Healthcare Blogger John Lynn From Healthcare Scene http://www.healthcarescene.com @ehrandhit
Q1. What is the key role of social media in physician-patient interaction?
Empower and Engage• Facilitate the connection between physicians and patients• Create online presence for physicians and strengthen their ties through communities• Help patients to understand the various healthcare options available to them and get the best care
LeAnna J. Carey“The key role of social media is to makephysicians to engage with patients…to providehealthcare information in between office visits…to empower patients toward positive health andlifestyle decisions.”
Q2. Among various social media channels, whatis the most effective tool for enhancinghealthcare communication?
Each tool has its own purpose.• Facebook for content sharing and building communities Useful for physician-patient interaction• Twitter for networking and education Useful for physician-physician interaction
John Lynn“It depends on the goal youre trying to achieve. Each tool has its own place. Facebook has more people and the things people do on Facebook are seen more by their friends and associates. Twitter is great for education and meeting new people that are interesting.”
Q3. What is the healthcare hashtag project? What are the benefits of this project for healthcare providers and patients?
The Healthcare Hashtag Project http://www.symplur.com/healthcare-hashtags• Organizing healthcare content into one place• #HITsm : Meeting for discussion of healthcare industry trends and social media influence on those initiatives• #HCSM: The first regular hashtag chat related to healthcare, created in January 2009
• From a healthcare business perspective - It tells you who you need to be networkingwith.• From a patient perspective - It guides you on how to find credible info.
Q4. (For Catholic Medical Center)How has the Korean healthcare industry usedsocial media as a tool for communication?
Not entirely two-way communication Still informative Emerging field, but more systematic social media planning is required.
Q5. How do you predict the future direction of social media use in healthcare communication?
Need to create more sharable content tailored to patients’ needs and interests Pay more attention to the patient-centered perspectives Some concerns : legal issues related to patients’ privacy
John Lynn“Id suggest that were just at the beginning of whatsocial media will do for healthcare. Our currentlaws werent created with social media in mind,and so there are currently some barriers and a lotof unknowns about whats legal ok with some ofhealthcare social media. Regardless of the formand the delivery tool, social media is aboutconnecting people. Almost every aspect ofhealthcare can benefit from better connections tothe right people.”
SUMMARY Healthcare communication go social. Multiple social media channels for different uses Physician-physician interaction is more prevalent, patients-centered communication needs to increase In spite of undiscovered factors such as legal issues, social media can benefit us for creating better connections with the right people.