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090908branson
090908branson
090908branson
090908branson
090908branson
090908branson
090908branson
090908branson
090908branson
090908branson
090908branson
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090908branson

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  • 1. Richard Branson
  • 2. Virgin “Megastore” http://www.papermag.com/blogs/times-square-virgin-megastore.jpg
  • 3. Virgin Airlines http://www.flightglobal.com/airspace/photos/flyphanuk/images/34753/airplane-2-0-virgin-america-a320.jpg
  • 4. Virgin Limobike, Comics, Galactic, Balloon Flights http://www.breakfrom.co.uk/wp-content/uploads/2008/04/spaceshiptwo.jpg http://media.comicmix.com/media/2008/08/26/virgin-comics-logon.jpg http://www.airplane-pictures.net/images/uploaded-images/2008-1/16/9448.jpg
  • 5. With so many companies…
  • 6. How has the brand stayed “Virgin”?
  • 7. World Balloon Records •Circumnavigated the world in a balloon •Flew a balloon at 245 mph http://travel.latimes.com/daily-deal-blog/wp-content/uploads/2008/10/k95ecanc_branson_sailing_500.jpg
  • 8. Aqueous Feats •Attempted to cross the Atlantic twice •Fastest crossing of the British Channel http://www.independent.co.uk/multimedia/archive/00062/branson_62825s.jpg
  • 9. By being ridiculously awesome and rich, Richard Branson’s achievements have lead consumers to associate him with the brand “Virgin”. By extension, his traits (superfluity, recklessness, adventurousness) are synonymous with “Virgin” http://www.virginlifecare.co.za/assets/images/AboutVirginLogo.jpg http://www.dailymail.co.uk/tvshowbiz/article-1171739/Er-Richard-Branson--wont-fast-naked-model-round-Necker.html
  • 10. http://i.dailymail.co.uk/i/pix/2009/04/20/article-1171739-04888F37000005DC-717_470x419.jpg

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