090908branson

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090908branson

  1. 1. Richard Branson
  2. 2. Virgin “Megastore” http://www.papermag.com/blogs/times-square-virgin-megastore.jpg
  3. 3. Virgin Airlines http://www.flightglobal.com/airspace/photos/flyphanuk/images/34753/airplane-2-0-virgin-america-a320.jpg
  4. 4. Virgin Limobike, Comics, Galactic, Balloon Flights http://www.breakfrom.co.uk/wp-content/uploads/2008/04/spaceshiptwo.jpg http://media.comicmix.com/media/2008/08/26/virgin-comics-logon.jpg http://www.airplane-pictures.net/images/uploaded-images/2008-1/16/9448.jpg
  5. 5. With so many companies…
  6. 6. How has the brand stayed “Virgin”?
  7. 7. World Balloon Records •Circumnavigated the world in a balloon •Flew a balloon at 245 mph http://travel.latimes.com/daily-deal-blog/wp-content/uploads/2008/10/k95ecanc_branson_sailing_500.jpg
  8. 8. Aqueous Feats •Attempted to cross the Atlantic twice •Fastest crossing of the British Channel http://www.independent.co.uk/multimedia/archive/00062/branson_62825s.jpg
  9. 9. By being ridiculously awesome and rich, Richard Branson’s achievements have lead consumers to associate him with the brand “Virgin”. By extension, his traits (superfluity, recklessness, adventurousness) are synonymous with “Virgin” http://www.virginlifecare.co.za/assets/images/AboutVirginLogo.jpg http://www.dailymail.co.uk/tvshowbiz/article-1171739/Er-Richard-Branson--wont-fast-naked-model-round-Necker.html
  10. 10. http://i.dailymail.co.uk/i/pix/2009/04/20/article-1171739-04888F37000005DC-717_470x419.jpg

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