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090907branson

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090907branson 090907branson Presentation Transcript

  • Richard Branson
  • http://www.papermag.com/blogs/times-square-virgin-megastore.jpg Virgin “ Megastore”
  • Virgin Airlines http://www.flightglobal.com/airspace/photos/flyphanuk/images/34753/airplane-2-0-virgin-america-a320.jpg View slide
  • http://www.airplane-pictures.net/images/uploaded-images/2008-1/16/9448.jpg http://media.comicmix.com/media/2008/08/26/virgin-comics-logon.jpg http://www.breakfrom.co.uk/wp-content/uploads/2008/04/spaceshiptwo.jpg Virgin Limobike, Comics, Galactic, Balloon Flights View slide
  • With so many companies…
  • How has the brand stayed “Virgin”?
  • http://www.solarnavigator.net/sponsorship/sponsorship_images/Richard_Branson_balloon_capsule.jpg Balloon Records
    • Circumnavigated the world in a balloon
    • Flew a balloon at record speed of 245mph
  • Aqueous Feats http://www.independent.co.uk/multimedia/archive/00062/branson_62825s.jpg
    • Attempted to cross the Atlantic in a sail boat (twice)
    • Fastest crossing of the British Channel
  • By being ridiculously awesome and rich Richard Branson has made himself synonymous with his brand Virgin. Because of this consumers have begun to associate his traits (recklessness, superfluity, adverterousness, ect.) to the Virgin brand. http://i.dailymail.co.uk/i/pix/2009/04/20/article-1171739-04888F3F000005DC-652_468x397.jpg
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