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Digital Marketing for Small Business
 

Digital Marketing for Small Business

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Digital Marketing for Small Business

Digital Marketing for Small Business

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    Digital Marketing for Small Business Digital Marketing for Small Business Presentation Transcript

    • Digital Marketing for Small Business Jim Locke, Principal ResultWorx Technology Group
    • Do you market online NOW?
      • Do you have a website?
      • Do you have an e-mail newsletter?
      • Do you have a blog?
      • Are you active on any social networks?
        • LinkedIn
        • Facebook
        • Twitter
        • Other?
    • Some Interesting Facts
      • Welcome to the Social Media Revolution!
    • A Few More Statistics
      • Social networks and blogs are the 4 th most popular activity online (more popular than personal e-mail)
        • 67% of users are active in a member community
        • 10% of all time on Internet is spent on social networks
      • 80% of companies use LinkedIn as a primary tool to find employees
      • 77% of all active Internet users regularly read blogs
      • 70% of consumers and businesses use search engines to find local businesses
    • Yet…
      • 44% of small businesses do not have a website!
    • Why Market Online?
      • The Internet levels the playing field, providing broad market reach to all participants
      • Low Cost
      • Opportunities to educate and inform clients
        • Good content improves search engine results
      • Opportunities to establish yourself as an expert in your field
    • Outbound vs. Inbound
      • Outbound Marketing
        • Print, Radio, Television, Direct Mail
        • Goal: Catch the customer’s eye
      • Inbound Marketing
        • Blogs, Social Media, E-mail, Video, Podcasts, Text
        • Goal: Give the client valuable content that drives him to your site
    • Digital Marketing vs. SEO
      • Digital Marketing
        • More Science than Art
        • Inexpensive
        • Content Driven
        • Easy to Maintain
          • Can be self maintained
        • Easier to Track Success
      • Search Engine Optimization
        • More Art than Science
        • Expensive
        • Controlled by Large Companies
        • Difficult to Maintain
          • Regular professional maintenance required
        • Difficult to track results
    • What about Pay per Click Ads?
      • Pay per click (PPC) advertising (e.g. Google Adwords) is based on keywords
        • Dominated by large companies
        • Can be expensive
        • If you get the right keywords, KEEP THEM!
      • Only read by 25% of people who search the Internet
      • Social Media PPC is a different ball game…
    •  
    • Getting Started…
      • Reserve your “brand” name
      • Manage your reputation
      • Profiles and Pages
      • Blogging
      • E-mail
      • Building Communities
      • Social Media Advertising
    • Reserve your “Brand”
      • Names on social networks are going FAST!
      • Reserve your business and personal brands
      • Use a service like KnowEm to check name availability
      • DO IT TODAY!
    • Manage your Reputation
      • Do you know what others are saying about you and your business online?
      • Google your name and business name
      • Setup Google Alerts to monitor your reputation
      • Use tools like SocialMention to see what is being said about you on social networks
      • Respond to positive and negative comments alike – It is considered Customer Service!
    • Profiles
      • Establish profiles for yourself and your key employees on LinkedIn and Facebook
        • Tip: Link to your website
        • Tip: Get LinkedIn Recommendations
      • Establish profiles (or pages) for your company on LinkedIn and Facebook
      • Profiles should be similar on all services
        • Building a Personal Identity
        • Building a Corporate Identity
    • Company Pages
      • Establish a page for your company on Facebook
        • Your Facebook Page is a social gathering place for clients and customers
        • Use invitations and short term pay-per-click ads to gather at least 25 “fans” quickly
        • Get one TODAY, even if you don’t have a webpage!
      • Establish a company profile on LinkedIn
    • Blogging
      • Blogging is an excellent way to establish yourself as an expert and inform and educate clients
      • Content may be syndicated to other sites (e.g. your website) which will improve your ability to be found easily on the Internet
      • All blogs and websites should include an e-newsletter and RSS feed
    • Microblogging
      • The most popular microblogging service is Twitter
      • Twitter experts recommend that you update your status regularly
      • Services like Twitterfeed and Ping.fm can make this easier and update multiple sites at once
    • E-mail
      • An E-mail newsletter is still very effective for driving traffic to your site.
      • Utilize an e-mail news service to ensure compliance with the CAN-SPAM Act
      • E-mail signatures
        • Follow Me
        • News Feeds from your blog
    • Building Community
      • Use Facebook, LinkedIn or other platforms to build communities around issues or clients
        • Allow clients to interact and support each other
        • Provide information and guidance
        • Communities can be open or closed
    • Social Media Advertising
      • Sold on pay per click or impression basis
      • Utilizes keywords and demographic information to target an audience
      • Easy to measure and manage
        • Run several campaigns in rotation and tweak
        • Focus on a promotion, event, etc.
      • Inexpensive
    • Putting Social Media to Work
      • Pick your tools carefully and integrate them into your work life; Start with
        • Google Reader
        • Hootsuite
        • Delicious
        • MailChimp
      • Write once, syndicate the rest
      • Limit the time you spend on social media
      • Measure your results
    • Resources
      • Download the Digital Marketing Toolbar
        • News, resources and information to get you started with Digital Marketing
        • Download profile worksheets and presentations
        • Learn about Digital Marketing “in plain English”
        • Much more…
      • Join our Digital Marketing Group on LinkedIn®
      • Follow us on Facebook or Twitter
      • Please feel free to contact us:
      • Jim Locke
      • (626) 689-4491
      • [email_address]
      Follow Us: Facebook.com/ResultWorx Twitter.com/ResultWorx ResultWorx Blog