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Digital Marketing for Small Business

Digital Marketing for Small Business



Digital Marketing for Small Business

Digital Marketing for Small Business



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    Digital Marketing for Small Business Digital Marketing for Small Business Presentation Transcript

    • Digital Marketingfor Small Business
      Jim Locke, Principal
      ResultWorx Technology Group
    • Do you market online NOW?
      Do you have a website?
      Do you have an e-mail newsletter?
      Do you have a blog?
      Are you active on any social networks?
    • Some Interesting Facts
      Welcome to the Social Media Revolution!
    • A Few More Statistics
      • Social networks and blogs are the 4th most popular activity online (more popular than personal e-mail)
      • 67% of users are active in a member community
      • 10% of all time on Internet is spent on social networks
      • 80% of companies use LinkedIn as a primary tool to find employees
      • 77% of all active Internet users regularly read blogs
      • 70% of consumers and businesses use search engines to find local businesses
    • Yet…
      44% of small businesses do not have a website!
    • Why Market Online?
      The Internet levels the playing field, providing broad market reach to all participants
      Low Cost
      Opportunities to educate and inform clients
      Good content improves search engine results
      Opportunities to establish yourself as an expert in your field
    • Outbound vs. Inbound
      Outbound Marketing
      Print, Radio, Television, Direct Mail
      Goal: Catch the customer’s eye
      Inbound Marketing
      Blogs, Social Media, E-mail, Video, Podcasts, Text
      Goal: Give the client valuable content that drives him to your site
    • Digital Marketing vs. SEO
      Digital Marketing
      More Science than Art
      Content Driven
      Easy to Maintain
      Can be self maintained
      Easier to Track Success
      Search Engine Optimization
      More Art than Science
      Controlled by Large Companies
      Difficult to Maintain
      Regular professional maintenance required
      Difficult to track results
    • What about Pay per Click Ads?
      Pay per click (PPC) advertising (e.g. Google Adwords) is based on keywords
      Dominated by large companies
      Can be expensive
      If you get the right keywords, KEEP THEM!
      Only read by 25% of people who search the Internet
      Social Media PPC is a different ball game…
    • Getting Started…
      Reserve your “brand” name
      Manage your reputation
      Profiles and Pages
      Building Communities
      Social Media Advertising
    • Reserve your “Brand”
      Names on social networks are going FAST!
      Reserve your business and personal brands
      Use a service like KnowEm to check name availability
      DO IT TODAY!
    • Manage your Reputation
      Do you know what others are saying about you and your business online?
      Google your name and business name
      Setup Google Alerts to monitor your reputation
      Use tools like SocialMention to see what is being said about you on social networks
      Respond to positive and negative comments alike – It is considered Customer Service!
    • Profiles
      Establish profiles for yourself and your key employees on LinkedIn and Facebook
      Tip: Link to your website
      Tip: Get LinkedIn Recommendations
      Establish profiles (or pages) for your company on LinkedIn and Facebook
      Profiles should be similar on all services
      Building a Personal Identity
      Building a Corporate Identity
    • Company Pages
      Establish a page for your company on Facebook
      Your Facebook Page is a social gathering place for clients and customers
      Use invitations and short term pay-per-click ads to gather at least 25 “fans” quickly
      Get one TODAY, even if you don’t have a webpage!
      Establish a company profile on LinkedIn
    • Blogging
      Blogging is an excellent way to establish yourself as an expert and inform and educate clients
      Content may be syndicated to other sites (e.g. your website) which will improve your ability to be found easily on the Internet
      All blogs and websites should include an e-newsletter and RSS feed
    • Microblogging
      The most popular microblogging service is Twitter
      Twitter experts recommend that you update your status regularly
      Services like Twitterfeed and Ping.fm can make this easier and update multiple sites at once
    • E-mail
      An E-mail newsletter is still very effective for driving traffic to your site.
      Utilize an e-mail news service to ensure compliance with the CAN-SPAM Act
      E-mail signatures
      Follow Me
      News Feeds from your blog
    • Building Community
      Use Facebook, LinkedIn or other platforms to build communities around issues or clients
      Allow clients to interact and support each other
      Provide information and guidance
      Communities can be open or closed
    • Social Media Advertising
      Sold on pay per click or impression basis
      Utilizes keywords and demographic information to target an audience
      Easy to measure and manage
      Run several campaigns in rotation and tweak
      Focus on a promotion, event, etc.
    • Putting Social Media to Work
      Pick your tools carefully and integrate them into your work life; Start with
      Google Reader
      Write once, syndicate the rest
      Limit the time you spend on social media
      Measure your results
    • Resources
      Download the Digital Marketing Toolbar
      News, resources and information to get you started with Digital Marketing
      Download profile worksheets and presentations
      Learn about Digital Marketing “in plain English”
      Much more…
      Join our Digital Marketing Group on LinkedIn®
      Follow us on Facebookor Twitter
    • Questions
      Follow Us:
      ResultWorx Blog
      Please feel free to contact us:
      Jim Locke
      (626) 689-4491