10% of all time on Internet is spent on social networks
80% of companies use LinkedIn as a primary tool to find employees
77% of all active Internet users regularly read blogs
70% of consumers and businesses use search engines to find local businesses
Yet… 44% of small businesses do not have a website!
Why Market Online? The Internet levels the playing field, providing broad market reach to all participants Low Cost Opportunities to educate and inform clients Good content improves search engine results Opportunities to establish yourself as an expert in your field
Outbound vs. Inbound Outbound Marketing Print, Radio, Television, Direct Mail Goal: Catch the customer’s eye Inbound Marketing Blogs, Social Media, E-mail, Video, Podcasts, Text Goal: Give the client valuable content that drives him to your site
Digital Marketing vs. SEO Digital Marketing More Science than Art Inexpensive Content Driven Easy to Maintain Can be self maintained Easier to Track Success Search Engine Optimization More Art than Science Expensive Controlled by Large Companies Difficult to Maintain Regular professional maintenance required Difficult to track results
What about Pay per Click Ads? Pay per click (PPC) advertising (e.g. Google Adwords) is based on keywords Dominated by large companies Can be expensive If you get the right keywords, KEEP THEM! Only read by 25% of people who search the Internet Social Media PPC is a different ball game…
Getting Started… Reserve your “brand” name Manage your reputation Profiles and Pages Blogging E-mail Building Communities Social Media Advertising
Reserve your “Brand” Names on social networks are going FAST! Reserve your business and personal brands Use a service like KnowEm to check name availability DO IT TODAY!
Manage your Reputation Do you know what others are saying about you and your business online? Google your name and business name Setup Google Alerts to monitor your reputation Use tools like SocialMention to see what is being said about you on social networks Respond to positive and negative comments alike – It is considered Customer Service!
Profiles Establish profiles for yourself and your key employees on LinkedIn and Facebook Tip: Link to your website Tip: Get LinkedIn Recommendations Establish profiles (or pages) for your company on LinkedIn and Facebook Profiles should be similar on all services Building a Personal Identity Building a Corporate Identity
Company Pages Establish a page for your company on Facebook Your Facebook Page is a social gathering place for clients and customers Use invitations and short term pay-per-click ads to gather at least 25 “fans” quickly Get one TODAY, even if you don’t have a webpage! Establish a company profile on LinkedIn
Blogging Blogging is an excellent way to establish yourself as an expert and inform and educate clients Content may be syndicated to other sites (e.g. your website) which will improve your ability to be found easily on the Internet All blogs and websites should include an e-newsletter and RSS feed
Microblogging The most popular microblogging service is Twitter Twitter experts recommend that you update your status regularly Services like Twitterfeed and Ping.fm can make this easier and update multiple sites at once
E-mail An E-mail newsletter is still very effective for driving traffic to your site. Utilize an e-mail news service to ensure compliance with the CAN-SPAM Act E-mail signatures Follow Me News Feeds from your blog
Building Community Use Facebook, LinkedIn or other platforms to build communities around issues or clients Allow clients to interact and support each other Provide information and guidance Communities can be open or closed
Social Media Advertising Sold on pay per click or impression basis Utilizes keywords and demographic information to target an audience Easy to measure and manage Run several campaigns in rotation and tweak Focus on a promotion, event, etc. Inexpensive
Putting Social Media to Work Pick your tools carefully and integrate them into your work life; Start with Google Reader Hootsuite Delicious MailChimp Write once, syndicate the rest Limit the time you spend on social media Measure your results
Resources Download the Digital Marketing Toolbar News, resources and information to get you started with Digital Marketing Download profile worksheets and presentations Learn about Digital Marketing “in plain English” Much more… Join our Digital Marketing Group on LinkedIn® Follow us on Facebookor Twitter
Questions Follow Us: Facebook.com/ResultWorx Twitter.com/ResultWorx ResultWorx Blog Please feel free to contact us: Jim Locke (626) 689-4491 jlocke@ResultWorx.com.com