Sticky Ideas

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Presentation based on Chip & Dan Heath's book Made to Stick.

Published in: Technology, Education
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  • Sticky Ideas

    1. 1. what makes ideas... sticky?
    2. 2. Simplicity
    3. 3. “To strip an idea down to its core we must bemasters of exclusion. We must relentlesslyprioritize. Saying something short is not themission - sound bites are not the ideal. Proverbsare the ideal.”
    4. 4. both sim ple and idea s that are odel of“We mu st create e is the u ltimate m e Go lden Rul profoundpro found. Th nce state ment so city: a on e-sente ifetime le arning to simpli al could spend a l that an individu follow it.”
    5. 5. Unexpected
    6. 6. “We need to violate people’s expectations. Weneed to be counterintuitive. Surprise doesn’t last. Forour idea to endure, we must generate interest andcuriosity.”
    7. 7. “We can engage people’s curiosity over along period of time by systematically“opening gaps” in their knowledge - andthen filling those gaps.”
    8. 8. Concrete
    9. 9. “We must explain our ideas in terms of human actions, in terms of sensory information.”
    10. 10. Credible
    11. 11. “Sticky ideas have to carry theirown credentials. We need ways tohelp people test our ideas forthemselves - a “try before you buy”philosophy for the world of ideas.”
    12. 12. Emotional
    13. 13. How do we get people to care about our ideas?“We make them feel something. Research showsthat people are more likely to make a charitablegift to a single needy individual than to an entireimpoverished region. We are wired to feelthings for people, not for abstractions.”
    14. 14. Stories
    15. 15. “Research shows that mentally rehearsing asituation helps us perform better when weencounter that situation in the physicalenvironment.”
    16. 16. “Similarly, hearing stories acts as a kind ofmental flight simulator, preparing us torespond more quickly and effectively.”
    17. 17. CreditsAll quotes come from the book Made toStick by Chip & Dan Heath.Graphics were found using Google Imagesearch.

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