Your SlideShare is downloading. ×
Utep Library Ref Works Marketing Campaign 2010
Utep Library Ref Works Marketing Campaign 2010
Utep Library Ref Works Marketing Campaign 2010
Utep Library Ref Works Marketing Campaign 2010
Utep Library Ref Works Marketing Campaign 2010
Utep Library Ref Works Marketing Campaign 2010
Utep Library Ref Works Marketing Campaign 2010
Utep Library Ref Works Marketing Campaign 2010
Utep Library Ref Works Marketing Campaign 2010
Utep Library Ref Works Marketing Campaign 2010
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Utep Library Ref Works Marketing Campaign 2010

697

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
697
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. “utep library can help you go digital!”
    Posters and Presentation
    by Jason Moore
    UTEP Library RefWorks Marketing Campaign 2010
  • 2. Target Market: “Ph.D. Students with families”
    Most relevant info:
    30-50 years old
    Goal-Driven
    Family-Focused
    Value Convenience
    Busy
    Potentially afraid of technology
  • 3. Action: “Try RefWorks”
    Have the Ph.D. students with families attend a 30-minute workshop on how to use the bibliographic management tool "RefWorks.“
  • 4. Rewards/Benefits of Action
    Better organization
    Save time
    Less paper/clutter
    Easy Access
    Increased efficiency
  • 5. Messenger/Message
    Messenger: Peer, someone in a similar situation
    Message: Use RefWorks to manage clutter/save time
    Two concurrent campaigns, one aimed at the time management side and the other at “Clutter-Busting”
  • 6. Channels
    Facebook/Twitter/Flickr – the poster designs as well as info will be posted to these three networking sites
    Posters – Posters will be distributed around campus, mainly in places where grad students are known to spend time
    If a partnership is worked out, We also plan on creating coffee cup sleeves with the “UTEP Library can help you GO DIGITAL” slogan
  • 7. RefWorks as Clutter-Buster: “Clutter” Poster
  • 8. RefWorks as Time Saver: “To Do” Posters
    With caption: “Before RefWorks”
    With caption: “After RefWorks”
  • 9. Time
    We plan on executing this campaign near the beginning of a semester in order to allow the participants of the sessions a decent amount of time for follow up. This will also allow us to present our PR materials during the grad student orientation fairs
    Emotional state: Target market will be excited about the new semester and will be more willing to absorb new information
  • 10. Partnerships
    ISS (Instructional Support Services): We hope to be able to work with ISS in order to find a way to market to distance learning students. http://issweb.utep.edu/home/
    Graduate School: In order to connect more directly with our market
    The coffee shop located within the library

×