Utep Library Ref Works Marketing Campaign 2010

816 views
780 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
816
On SlideShare
0
From Embeds
0
Number of Embeds
282
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Utep Library Ref Works Marketing Campaign 2010

  1. 1. “utep library can help you go digital!”<br />Posters and Presentation <br />by Jason Moore<br />UTEP Library RefWorks Marketing Campaign 2010<br />
  2. 2. Target Market: “Ph.D. Students with families”<br />Most relevant info:<br />30-50 years old<br />Goal-Driven<br />Family-Focused<br />Value Convenience<br />Busy<br />Potentially afraid of technology<br />
  3. 3. Action: “Try RefWorks”<br />Have the Ph.D. students with families attend a 30-minute workshop on how to use the bibliographic management tool "RefWorks.“<br />
  4. 4. Rewards/Benefits of Action<br />Better organization<br />Save time<br />Less paper/clutter<br />Easy Access<br />Increased efficiency<br />
  5. 5. Messenger/Message<br />Messenger: Peer, someone in a similar situation<br />Message: Use RefWorks to manage clutter/save time<br />Two concurrent campaigns, one aimed at the time management side and the other at “Clutter-Busting”<br />
  6. 6. Channels<br />Facebook/Twitter/Flickr – the poster designs as well as info will be posted to these three networking sites<br />Posters – Posters will be distributed around campus, mainly in places where grad students are known to spend time<br />If a partnership is worked out, We also plan on creating coffee cup sleeves with the “UTEP Library can help you GO DIGITAL” slogan<br />
  7. 7. RefWorks as Clutter-Buster: “Clutter” Poster<br />
  8. 8. RefWorks as Time Saver: “To Do” Posters<br />With caption: “Before RefWorks”<br />With caption: “After RefWorks”<br />
  9. 9. Time<br />We plan on executing this campaign near the beginning of a semester in order to allow the participants of the sessions a decent amount of time for follow up. This will also allow us to present our PR materials during the grad student orientation fairs<br />Emotional state: Target market will be excited about the new semester and will be more willing to absorb new information<br />
  10. 10. Partnerships<br />ISS (Instructional Support Services): We hope to be able to work with ISS in order to find a way to market to distance learning students. http://issweb.utep.edu/home/<br /> Graduate School: In order to connect more directly with our market<br />The coffee shop located within the library<br />

×