Metaio Mobile Augmented Reality


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Noora Guldemond presenting on Augmented Reality and the MetaIO Unifeye SDK for Mobile AR at the InsideMobile Conference.

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Metaio Mobile Augmented Reality

  1. 1. Augmented Reality
  2. 2. Overview  metaio Company Profile  Introducing Augmented Reality  Marketing applications  Mobile Augmented Reality  Contact information 2
  3. 3. metaio Company Profile  Established in 2003 by Thomas Alt and Peter Meier  Headquarters: Munich, Germany Offices in: Burlingame, CA, Seoul South Korea  Employees: 49, Customers and Partners: 160  Provides industries as marketing, industry, retail and commerce with professional Augmented Reality applications  Key focus areas: o Mobile o Marketing o Industry  A fully independent Augmented Reality solutions company 3
  4. 4. Management metaio is fully owned by the founders: Peter Meier, VP R&D Dr. Thomas Alt, CEO  7 years experience in the field of AR  9 years of experience in the field of AR  Inventor of national and international  Project-Leader and Manager at Volkswagen patents and patent applications 4
  5. 5. Customers & Partners Toy Company 5
  6. 6. What is Augmented Reality (AR)? Reality Augmented Reality Virtual Reality Reality – Virtuality Continuum • AR describes a combination of the tw o w orlds: Reality & Virtual Reality • AR allow s to superimpose 3D-content/products into the real w orld • AR should allow interaction w ith 3D-content at realtime  AR is the ultimative interface between the physical and virtual world 6
  7. 7. How does AR work? 3D-Content Live-Videostream Augmented View Example PC-Platform + + Windows PC Camera (sensor) Augmented Reality Software 7
  8. 8. Unifeye Print – Reference Customer MINI Same advertisement when shown to a webcam Augmented Reality Online Advertisement Campaign MINI Launch date: 11/28/2008 Published in the German magazines: Werben & Verkaufen and Autobild Actual printed advertisement See: 8
  9. 9. Unifeye Print – Reference Customer Popular Science 1st U.S. Interactive 3D Cover by Popular Science Launch date: 6/16/2009 • Adobe technology – no plug-in installation • Cross-platform-compatible: Mac/PC • Native 3D support • Higher brand experience 9
  10. 10. Unifeye | Mobile Applications AR-Live Mobile Service AR-Games AR Guidance AR-Navigation Advertising Maintenance Available NOW! Coming SOON! 10
  11. 11. Museum Tour Guide – Reference DNP Louvre Japan • Tour guide by 3D animated Hubert Robert in his hot-air balloon. • Explanation of exhibition stands with 3D animations / movies • Deployed at DNP Louvre Museum Lab, Tokyo Japan • May 2008: use of UMPCs • Dec 2008: use of Windows Mobile devices 11
  12. 12. Unifeye Mobile iPhone App “Virtual Santa” With "Virtual Santa", metaio presents its first augmented reality application for the iPhone. Users can take pictures with Santa in their own environment using the App, which will be the most original Christmas pictures ever. 12
  13. 13. Unifeye Mobile iPhone App “iLiving” What is the best place for the bed or chair? With iLiving you take a picture and immediately able to see the new look after adding furniture to the area you want to (re-)furnish. Not satisfied? Add other models or just shuffle for a different lay-out. Take a screenshot to send the image to friends & family for their opinion. Before After 13
  14. 14. metaio world – concept  Various content possibilities  Users to add own content  Accessible on various platforms as well as web  Involvement social networks 14
  15. 15. Unifeye SDK Mobile Architecture Standard Application Marketing Campaign High Level API Interactive Multiplayer Game E.g. your network code Rendering Tracking Capturing SDK SDK SDK E.g. your own rendering engine Your own technology, platform, special applications 15
  16. 16. metaio, Inc. Email: Phone: +1 (415) 814-3376 1000 Sansome St. Suite 380 San Francisco, CA, 94111 16