Augmented Reality

Overview
 metaio Company Profile
 Introducing Augmented Reality
 Marketing applications
 Mobile Augmented Reality
 Contact information
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metaio Company Profile
 Established in 2003 by Thomas Alt and Peter Meier
 Headquarters: Munich, Germany
Offices in: Burlingame, CA, Seoul South Korea
 Employees: 49, Customers and Partners: 160
 Provides industries as marketing, industry, retail and
commerce with professional Augmented Reality
applications
 Key focus areas:
o Mobile
o Marketing
o Industry
 A fully independent Augmented Reality solutions company
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Management
metaio is fully owned by the founders:
Peter Meier, VP R&D Dr. Thomas Alt, CEO
 7 years experience in the field of AR  9 years of experience in the field of AR
 Inventor of national and international  Project-Leader and Manager at Volkswagen
patents and patent applications
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Customers & Partners
Toy Company
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What is Augmented Reality (AR)?
Reality Augmented Reality Virtual Reality
Reality – Virtuality Continuum
• AR describes a combination of the tw o w orlds: Reality & Virtual Reality
• AR allow s to superimpose 3D-content/products into the real w orld
• AR should allow interaction w ith 3D-content at realtime
 AR is the ultimative interface between the physical and virtual world
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How does AR work?
3D-Content Live-Videostream Augmented View
Example PC-Platform
+ +
Windows PC Camera (sensor) Augmented Reality Software
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Unifeye Print – Reference Customer MINI
Same advertisement when shown to a
webcam
Augmented Reality Online Advertisement
Campaign MINI
Launch date: 11/28/2008
Published in the German magazines: Werben &
Verkaufen and Autobild
Actual printed advertisement
See: www.mini.de/webcam
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Unifeye Print – Reference Customer Popular Science
1st U.S. Interactive 3D Cover by Popular Science
Launch date: 6/16/2009
• Adobe technology – no plug-in installation
• Cross-platform-compatible: Mac/PC
• Native 3D support
• Higher brand experience
http://popsci.com/imagination
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Unifeye | Mobile Applications
AR-Live Mobile Service
AR-Games AR Guidance AR-Navigation
Advertising Maintenance
Available NOW! Coming SOON!
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Museum Tour Guide – Reference DNP Louvre Japan
• Tour guide by 3D animated Hubert Robert in
his hot-air balloon.
• Explanation of exhibition stands with 3D
animations / movies
• Deployed at DNP Louvre Museum Lab, Tokyo
Japan
• May 2008: use of UMPCs
• Dec 2008: use of Windows Mobile devices
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Unifeye Mobile iPhone App “Virtual Santa”
With "Virtual Santa", metaio presents its
first augmented reality application for the
iPhone.
Users can take pictures with Santa in their
own environment using the App, which will
be the most original Christmas pictures
ever.
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Unifeye Mobile iPhone App “iLiving”
What is the best place for the bed or
chair?
With iLiving you take a picture and
immediately able to see the new look
after adding furniture to the area you
want to (re-)furnish.
Not satisfied? Add other models or
just shuffle for a different lay-out.
Take a screenshot to send the image
to friends & family for their opinion.
Before After
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metaio world – concept
 Various content possibilities
 Users to add own content
 Accessible on various platforms
as well as web
 Involvement social networks
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Unifeye SDK Mobile Architecture
Standard Application Marketing Campaign
High Level API Interactive Multiplayer Game
E.g. your network code
Rendering Tracking Capturing
SDK SDK SDK
E.g. your own
rendering engine
Your own technology,
platform,
special applications
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metaio, Inc. Email: noora.guldemond@metaio.com
Phone: +1 (415) 814-3376
1000 Sansome St. Suite 380
www.metaio.com
San Francisco, CA, 94111
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