InsideMobile Keynote

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Samsung Mobile VP or R&D Mr. Eui-Suk Chung opens InsideMobile with a demo of Samsung's Caxixi application.

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InsideMobile Keynote

  1. 1. Sound on Mobile PhonesFrom choppy voice to thunderous drum circle!<br />Eui-Suk Chung<br />Samsung<br />Inside Mobile Conference, July 27, 2009<br />
  2. 2. Contents<br />2<br />1. Evolution of Mobile Phones<br />2. Sound on Mobile Phones<br />3. Case Study: Caxixi<br /> - What is it?<br /> - Making of Caxixi<br />4. SMI – Supporting the ecosystem<br />5. Closing<br />
  3. 3. Evolution of Mobile Phones<br />3<br />?<br /><ul><li>Convergence, convergence, convergence….
  4. 4. What’s next?</li></li></ul><li>Sound on Mobile Phone<br />4<br />Ringtones<br />Streaming Music<br /><ul><li> From Monophonic to Polyphonic ringtones to Truetones
  5. 5. From simple songs to Internet radios</li></ul>Voice<br />MP3 Songs<br />Music Play & Creation<br /><ul><li> Flute
  6. 6. Guitar
  7. 7. Piano
  8. 8. Drum Set
  9. 9. Studio
  10. 10. From KB to GB of storage</li></ul>Voice Phone<br />Music Player & Library<br />Music Instrument & Studio<br />
  11. 11. Case Study: Caxixi<br />5<br />CAXIXI<br />Shake your phone, <br />and there will be MUSIC!<br />
  12. 12. Caxixi: What is it?<br />6<br />
  13. 13. Caxixi: What is it?<br />7<br />Demo<br />
  14. 14. Making of Caxixi<br />8<br /><ul><li>Started off as an SDK design project for advanced sensors
  15. 15. Evolved from a sample application for the accelerometer API to a full-blown music instrument!
  16. 16. Enabling Technologies</li></ul>Accelerometer and motion recognition<br />Haptics feedback<br />Touch<br />Sound mixing<br />Simple yet sophisticated UI<br />Great graphics & sound assets<br />A little bit of creative mind <br />
  17. 17. SMI: supporting the ecosystem<br />9<br /><ul><li>Application Store
  18. 18. Market.Dev
  19. 19. Co-marketing opportunities with Samsung
  20. 20. FREE Virtual Device lab
  21. 21. Technical Support
  22. 22. Devices
  23. 23. SDK
  24. 24. Emulators
  25. 25. Knowledge base
  26. 26. Articles
  27. 27. Active and supportive discussion board</li></ul>Choice<br />Development<br />Go to Market<br />Testing/QA<br />Symbian OS | Windows Mobile | Java<br />Widgets<br />
  28. 28. Closing<br />10<br /><ul><li>Don’t wait for the future. Invent it!
  29. 29. Samsung Mobile Innovator is here to support you!</li></ul>http://innovator.samsungmobile.com<br />On Facebook : Samsung Mobile Innovator Group<br />On twitter: @MobileInnovator<br />?<br />
  30. 30. 11<br />Thank you !<br />

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