What is Digital Theatics
๏ Digital theatrics is the art of weaving a
digital story in a virtual medium through
social role playing.
๏ Social Role Playing is the art of
impersonating a character on a social
website.
๏ It's not new...

Chuck Norris Tweets

So do these folks...

Ghost Writing For Rodney

Cloverfield On Myspace

Kermit's MySpace Friends

What's The Value?
๏ Extend your client's IP into another realm
and potentially reach an extended
audience.
๏ Generate lots of links and traffic around the
rest of the marketing campaign.
๏ Entertaining the public and having fun
while you do it!

But Don't Be Sony!

Case Study:
Mushroom Men