Your SlideShare is downloading. ×
My eContent Wish List--Frankfurt TOC 2010
My eContent Wish List--Frankfurt TOC 2010
My eContent Wish List--Frankfurt TOC 2010
My eContent Wish List--Frankfurt TOC 2010
My eContent Wish List--Frankfurt TOC 2010
My eContent Wish List--Frankfurt TOC 2010
My eContent Wish List--Frankfurt TOC 2010
My eContent Wish List--Frankfurt TOC 2010
My eContent Wish List--Frankfurt TOC 2010
My eContent Wish List--Frankfurt TOC 2010
My eContent Wish List--Frankfurt TOC 2010
My eContent Wish List--Frankfurt TOC 2010
My eContent Wish List--Frankfurt TOC 2010
My eContent Wish List--Frankfurt TOC 2010
My eContent Wish List--Frankfurt TOC 2010
My eContent Wish List--Frankfurt TOC 2010
My eContent Wish List--Frankfurt TOC 2010
My eContent Wish List--Frankfurt TOC 2010
My eContent Wish List--Frankfurt TOC 2010
My eContent Wish List--Frankfurt TOC 2010
My eContent Wish List--Frankfurt TOC 2010
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

My eContent Wish List--Frankfurt TOC 2010

4,326

Published on

This is the Ignite presentation I gave at TOC Frankfurt 2010. It features some of the small steps I'd like to see the industry take for better econtent models.

This is the Ignite presentation I gave at TOC Frankfurt 2010. It features some of the small steps I'd like to see the industry take for better econtent models.

0 Comments
4 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
4,326
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
34
Comments
0
Likes
4
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. My eContent Wish List
    • Joe Wikert
    • O’Reilly Media, Inc.
  • 2. First, a bit about me…
    • My name is Joe and I’m a recovering Kindle owner.
  • 3. I wanted more…
    • So I bought an iPad
    “ But I still haven’t found what I’m looking for.”
  • 4. Today’s eBook Formula
    • Print Book Content
    • + Lower Price
    • + DRM
    • eBook
  • 5. A Model for the Future
    • Two flavors, both have value :
    • Cheaper
    • Quick-and-dirty (easy)
    • “ Paper in e-format”
    • What we do today
    • Incremental $$
    • Higher-priced
    • Digital first (harder)
    • Built with platform in mind
    • More features
    • New $$ stream
  • 6. Early TV vs. Early eBooks equals
  • 7. Evolution Happening Fast 2001 2010 2015
  • 8. How does the industry go from where it is today to where I’d like to see it? We start with a list…
  • 9. #1: Multi-format, DRM-free
  • 10. #2: Readers for All Platforms
  • 11. #3: Social Networks, Please?
    • Tweet from within the reader
    • A more robust service enabling tweet links to actual excerpts; similar to Amazon’s “Look Inside” feature
    • All built with affiliate programs in mind
  • 12. #4: Mark-up & Content Sharing
  • 13. #5: A Used eBook Ecosystem
  • 14. #6: A Book vs. A Network
  • 15. #7: “Just Long Enough”
    • Spine width only matters in the physical world
    • Don’t make me read 400 pages when the same concept can be communicated in 25 pages
    • It’s OK to charge me more for shorter works; I’ll pay for the time savings!
    • But make the content extendible and interlinking (see item #6)
  • 16. #8: “1-Click” eBook Sampling
  • 17. #9: “1-Touch” Index Access
  • 18. #10: QR Codes & Beyond
  • 19. #11: Loyalty Programs
  • 20. Finally…
  • 21. Let’s continue the discussion…
    • Joe Wikert
    • General Manager & Publisher,
    • O’Reilly Media, Inc.
    • [email_address]
    • Publishing blog: www.JoeWikert.com
    • iPad blog: www.iPadHound.com
    • Twitter: @jwikert

×