My eContent Wish List <ul><li>Joe Wikert </li></ul><ul><li>O’Reilly Media, Inc. </li></ul>
First, a bit about me… <ul><li>My name is Joe and I’m a recovering Kindle owner. </li></ul>
I wanted more… <ul><li>So I bought an iPad </li></ul>“ But I still haven’t found what I’m looking for.”
Today’s eBook Formula <ul><li>Print Book Content </li></ul><ul><li>+ Lower Price </li></ul><ul><li>+ DRM </li></ul><ul><li...
A Model for the Future <ul><li>Two flavors,  both have value : </li></ul><ul><li>Cheaper </li></ul><ul><li>Quick-and-dirty...
Early TV vs. Early eBooks equals
Evolution Happening Fast 2001 2010 2015
How does the industry go from where it is today to where I’d like to see it? We start with a list…
#1: Multi-format, DRM-free
#2: Readers for All Platforms
#3: Social Networks, Please? <ul><li>Tweet from within the reader </li></ul><ul><li>A more robust service enabling tweet l...
#4: Mark-up & Content Sharing
#5: A Used eBook Ecosystem
#6: A Book vs. A Network
#7: “Just Long Enough” <ul><li>Spine width only matters in the physical world </li></ul><ul><li>Don’t make me read 400 pag...
#8: “1-Click” eBook Sampling
#9: “1-Touch” Index Access
#10: QR Codes & Beyond
#11: Loyalty Programs
Finally…
Let’s continue the discussion… <ul><li>Joe Wikert </li></ul><ul><li>General Manager & Publisher, </li></ul><ul><li>O’Reill...
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My eContent Wish List--Frankfurt TOC 2010

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This is the Ignite presentation I gave at TOC Frankfurt 2010. It features some of the small steps I'd like to see the industry take for better econtent models.

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My eContent Wish List--Frankfurt TOC 2010

  1. 1. My eContent Wish List <ul><li>Joe Wikert </li></ul><ul><li>O’Reilly Media, Inc. </li></ul>
  2. 2. First, a bit about me… <ul><li>My name is Joe and I’m a recovering Kindle owner. </li></ul>
  3. 3. I wanted more… <ul><li>So I bought an iPad </li></ul>“ But I still haven’t found what I’m looking for.”
  4. 4. Today’s eBook Formula <ul><li>Print Book Content </li></ul><ul><li>+ Lower Price </li></ul><ul><li>+ DRM </li></ul><ul><li>eBook </li></ul>
  5. 5. A Model for the Future <ul><li>Two flavors, both have value : </li></ul><ul><li>Cheaper </li></ul><ul><li>Quick-and-dirty (easy) </li></ul><ul><li>“ Paper in e-format” </li></ul><ul><li>What we do today </li></ul><ul><li>Incremental $$ </li></ul><ul><li>Higher-priced </li></ul><ul><li>Digital first (harder) </li></ul><ul><li>Built with platform in mind </li></ul><ul><li>More features </li></ul><ul><li>New $$ stream </li></ul>
  6. 6. Early TV vs. Early eBooks equals
  7. 7. Evolution Happening Fast 2001 2010 2015
  8. 8. How does the industry go from where it is today to where I’d like to see it? We start with a list…
  9. 9. #1: Multi-format, DRM-free
  10. 10. #2: Readers for All Platforms
  11. 11. #3: Social Networks, Please? <ul><li>Tweet from within the reader </li></ul><ul><li>A more robust service enabling tweet links to actual excerpts; similar to Amazon’s “Look Inside” feature </li></ul><ul><li>All built with affiliate programs in mind </li></ul>
  12. 12. #4: Mark-up & Content Sharing
  13. 13. #5: A Used eBook Ecosystem
  14. 14. #6: A Book vs. A Network
  15. 15. #7: “Just Long Enough” <ul><li>Spine width only matters in the physical world </li></ul><ul><li>Don’t make me read 400 pages when the same concept can be communicated in 25 pages </li></ul><ul><li>It’s OK to charge me more for shorter works; I’ll pay for the time savings! </li></ul><ul><li>But make the content extendible and interlinking (see item #6) </li></ul>
  16. 16. #8: “1-Click” eBook Sampling
  17. 17. #9: “1-Touch” Index Access
  18. 18. #10: QR Codes & Beyond
  19. 19. #11: Loyalty Programs
  20. 20. Finally…
  21. 21. Let’s continue the discussion… <ul><li>Joe Wikert </li></ul><ul><li>General Manager & Publisher, </li></ul><ul><li>O’Reilly Media, Inc. </li></ul><ul><li>[email_address] </li></ul><ul><li>Publishing blog: www.JoeWikert.com </li></ul><ul><li>iPad blog: www.iPadHound.com </li></ul><ul><li>Twitter: @jwikert </li></ul>
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