UCLA SEO Demo Slides
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Transcript

  • 1. Search Engine Optimization for Small Business
    Leveraging the power of organic search to maximize traffic and conversion
    Jeffrey White
    J White Research
    September 11, 2010
  • 2. Search: Salon Los Angeles to find www.edanedan.com
  • 3. Searching… Salon Los Angeles to find www.edanedan.com
    Page 2?
    Page 3?
    Page 4?
  • 4. Found… www.EdanEdan.com in Salon Los Angeles
  • 5. What we see:
  • 6. What search engines see…
  • 7. Keyword Density: Salon Los Angeles
    Keyword Phrase not well represented…
  • 8. Linking Pages: Within your site and to your site from others
    Your site
    Internal Links: Links to pages within your site
    External Links:
    Links to your site from other sites
    Image source: SEOmoz.org