Viral videos or thousands of fans because will not guarantee sales if you cannot engage and build a relationship with your customers. However, engage your customer with original content and you will give them a reason to 'follow' you.
with the same quality customer service, guest outreach and marketing strategies
Wall PostsPost once a day and prompt for responsesEncourage fans to post on pageFollow up on commentsAttach photosLimit length of postWrite in English and local language
Where in the world is W(Hiding)?Contest: Upload a creative photo of anything that comes in W shape to W Taipei Facebook PageDuration: 11/10 ~12/8/2010 (Selection: 12/8 ~12/13/2011)Result: I. More than 300 photos applied. II. Driven more than 1,500 fans in one month.W Welcomes Taiwan in 2011Contest: Become a fan on W Taipei and get the chance to book W Taipei for only TWD2,011 per person ( 100 rooms only)Duration: 2/1~6/30/2011Result: rooms were sold out on 2/11/2011. Driven 350 fans in 10 days.
Test consumers’ response for social media marketing in China
Press release was distributed announcing SPG free weekends and the kaixin promotion with the exposure received from the press and online,
Campaign Spotlight Travel Conference, April 2011, Singapore
10 Ideas For Posts On Facebook Page<br />21<br />Link to guest comments from review sites<br />1<br />4<br />2<br />Keep a Social Calendar<br />Surveys<br />3<br />5<br />Lucky draws<br />Photos<br />
10 Ideas For Posts On Facebook Page<br />22<br />9<br />9<br />6<br />Encourage your fans to post something personal<br />Job Vacancies<br />7<br />Promote other businesses other than your own<br />10<br />8<br />Hotel Promotions<br />Short Videos<br />
Member’s Story<br />Scott from Tianjin<br />Scott has been our SPG Gold member for over 5 years, he has stayed in almost all brands of Starwood hotels, and he also brought two heavenly beds home! He is a huge fan of Westin!<br />
Member’s Story<br />Mr. Yu from Beijing<br />Mr.Yu went to Aloft Beijing Haidian only after the first clue was released, he said he felt Starwood will definitely promote the only Aloft in AP, and he got it right! He knows Starwood and our brands very well.<br />
Local PR Exposure and Hotel Online Support <br />