Your SlideShare is downloading. ×
0
Economic Development Link & Social Strategies
Economic Development Link & Social Strategies
Economic Development Link & Social Strategies
Economic Development Link & Social Strategies
Economic Development Link & Social Strategies
Economic Development Link & Social Strategies
Economic Development Link & Social Strategies
Economic Development Link & Social Strategies
Economic Development Link & Social Strategies
Economic Development Link & Social Strategies
Economic Development Link & Social Strategies
Economic Development Link & Social Strategies
Economic Development Link & Social Strategies
Economic Development Link & Social Strategies
Economic Development Link & Social Strategies
Economic Development Link & Social Strategies
Economic Development Link & Social Strategies
Economic Development Link & Social Strategies
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Economic Development Link & Social Strategies

442

Published on

a presentation on linking and social media strategy for econmic development organizations

a presentation on linking and social media strategy for econmic development organizations

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
442
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  1. Economic Development: Link & Social Media Strategy<br />
  2. Need a plan?<br />You’ve spent considerable effort and money on your websites and now you’re caught up in the Social Media craze with accounts on Facebook, Twitter, Youtube and not to mention your blogs.<br />Are you using them to compliment each other? <br />
  3. Page Competition<br />2008<br />2000<br />1998<br />Source : “We knew the web was big” by Google, 2008<br />http://googleblog.blogspot.com/2008/07/we-knew-web-was-big.html<br />Graphics from Webmarketing 123.<br />Google Pages<br />
  4. Hard Fact<br />The pages searchers click on<br />Source: “iProspect Blended Search Results Study” by JupiterResearch, 2008, http://www.iprospect.com/about/researchstudy_2008_blendedsearchresults.htm<br />Graphics from Webmarketing 123.<br />
  5. Why do Links matter?<br />Links are Internet currency<br />
  6. Position Matters<br />The percent of clicks continues to drop<br />Source: leaked AOL data<br />
  7. Types of Links<br />Inbound or One-way – These are the best <br />Outbound – Helping visitors find relevant information<br />Reciprocal – Possible to do more harm than good<br />
  8. Key Factors for Inbound Links<br />#1 – Quality of the inbound link<br />#2 – Relevance to the content on the inbound link<br />#3 – Anchor keywords on the inbound link page<br />#4 – Title keywords on the inbound link page<br />#5 – Number of links (quantity)<br />
  9. What do people Link to?<br />Content – relevant, trust, interesting or evokes an emotion (for or against)<br />People or Organizations they know<br />People or Organizations they like <br />
  10. Link Sources<br />Bookmarking – Furl, De.licio.us., StumbleUpon<br />Blog Comments<br />Article Marketing<br />Press Release Marketing<br />Contextual Blog Posts<br />Videos – YouTube, Viddler<br />Directories<br />Social Media – Facebook, Twitter, LinkedIn<br />
  11. Social Media Marketing <br />Major social media sites like Facebook, MySpace and Twitter don’t provide a benefit in terms of search engine results. But these outlets can be a tremendous source for driving traffic to your website and should not be ignored.<br />
  12. Social Media with Link Value<br />LinkedIn<br />Digg<br />Technorati<br />MyBlogLog<br />Kirtsy<br />Propeller<br />CoRank<br />
  13. Social Media Outlets<br />
  14. Social Media – Your next task<br />If the website supports foreign languages, you travel internationally for business recruitment or the organization has an international office you might want to consider internationalizing your social media efforts.<br />
  15. Social Media: What the World Uses<br />
  16. Social Media: The Big 3<br />Sources: chart http://www.vincos.it/world-map-of-social-networks<br />Data based on Alexa & Google Trends for Website results:<br />
  17. A Few Linking Do’s and Don’ts<br />All links should not go directly to your homepage<br />Link to specific pages on your site (relevancy from inbound page)<br />Quality over Quantity<br />Don’t ignore .gov and .edu links<br />Check for do-follow or no-follow tags for Social Media sites<br />Don’t be afraid to terminate or revive a link<br />
  18. Linking & Media Summary<br />Content is still KING !!<br />Never ever buy a link for page rank !<br />Building and implementing a Linking strategy takes time.<br />Page rank of the site Linking to affects your rank.<br />Website and Social Media efforts should work together to create greater value.<br />Use social media to position yourself internationally.<br />

×