Economic Development Link & Social Strategies


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a presentation on linking and social media strategy for econmic development organizations

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Economic Development Link & Social Strategies

  1. 1. Economic Development: Link & Social Media Strategy<br />
  2. 2. Need a plan?<br />You’ve spent considerable effort and money on your websites and now you’re caught up in the Social Media craze with accounts on Facebook, Twitter, Youtube and not to mention your blogs.<br />Are you using them to compliment each other? <br />
  3. 3. Page Competition<br />2008<br />2000<br />1998<br />Source : “We knew the web was big” by Google, 2008<br /><br />Graphics from Webmarketing 123.<br />Google Pages<br />
  4. 4. Hard Fact<br />The pages searchers click on<br />Source: “iProspect Blended Search Results Study” by JupiterResearch, 2008,<br />Graphics from Webmarketing 123.<br />
  5. 5. Why do Links matter?<br />Links are Internet currency<br />
  6. 6. Position Matters<br />The percent of clicks continues to drop<br />Source: leaked AOL data<br />
  7. 7. Types of Links<br />Inbound or One-way – These are the best <br />Outbound – Helping visitors find relevant information<br />Reciprocal – Possible to do more harm than good<br />
  8. 8. Key Factors for Inbound Links<br />#1 – Quality of the inbound link<br />#2 – Relevance to the content on the inbound link<br />#3 – Anchor keywords on the inbound link page<br />#4 – Title keywords on the inbound link page<br />#5 – Number of links (quantity)<br />
  9. 9. What do people Link to?<br />Content – relevant, trust, interesting or evokes an emotion (for or against)<br />People or Organizations they know<br />People or Organizations they like <br />
  10. 10. Link Sources<br />Bookmarking – Furl,, StumbleUpon<br />Blog Comments<br />Article Marketing<br />Press Release Marketing<br />Contextual Blog Posts<br />Videos – YouTube, Viddler<br />Directories<br />Social Media – Facebook, Twitter, LinkedIn<br />
  11. 11. Social Media Marketing <br />Major social media sites like Facebook, MySpace and Twitter don’t provide a benefit in terms of search engine results. But these outlets can be a tremendous source for driving traffic to your website and should not be ignored.<br />
  12. 12. Social Media with Link Value<br />LinkedIn<br />Digg<br />Technorati<br />MyBlogLog<br />Kirtsy<br />Propeller<br />CoRank<br />
  13. 13. Social Media Outlets<br />
  14. 14. Social Media – Your next task<br />If the website supports foreign languages, you travel internationally for business recruitment or the organization has an international office you might want to consider internationalizing your social media efforts.<br />
  15. 15. Social Media: What the World Uses<br />
  16. 16. Social Media: The Big 3<br />Sources: chart<br />Data based on Alexa & Google Trends for Website results:<br />
  17. 17. A Few Linking Do’s and Don’ts<br />All links should not go directly to your homepage<br />Link to specific pages on your site (relevancy from inbound page)<br />Quality over Quantity<br />Don’t ignore .gov and .edu links<br />Check for do-follow or no-follow tags for Social Media sites<br />Don’t be afraid to terminate or revive a link<br />
  18. 18. Linking & Media Summary<br />Content is still KING !!<br />Never ever buy a link for page rank !<br />Building and implementing a Linking strategy takes time.<br />Page rank of the site Linking to affects your rank.<br />Website and Social Media efforts should work together to create greater value.<br />Use social media to position yourself internationally.<br />
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