• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Economic Development Link & Social Strategies
 

Economic Development Link & Social Strategies

on

  • 655 views

a presentation on linking and social media strategy for econmic development organizations

a presentation on linking and social media strategy for econmic development organizations

Statistics

Views

Total Views
655
Views on SlideShare
654
Embed Views
1

Actions

Likes
0
Downloads
0
Comments
0

1 Embed 1

https://www.linkedin.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Economic Development Link & Social Strategies Economic Development Link & Social Strategies Presentation Transcript

    • Economic Development: Link & Social Media Strategy
    • Need a plan?
      You’ve spent considerable effort and money on your websites and now you’re caught up in the Social Media craze with accounts on Facebook, Twitter, Youtube and not to mention your blogs.
      Are you using them to compliment each other?
    • Page Competition
      2008
      2000
      1998
      Source : “We knew the web was big” by Google, 2008
      http://googleblog.blogspot.com/2008/07/we-knew-web-was-big.html
      Graphics from Webmarketing 123.
      Google Pages
    • Hard Fact
      The pages searchers click on
      Source: “iProspect Blended Search Results Study” by JupiterResearch, 2008, http://www.iprospect.com/about/researchstudy_2008_blendedsearchresults.htm
      Graphics from Webmarketing 123.
    • Why do Links matter?
      Links are Internet currency
    • Position Matters
      The percent of clicks continues to drop
      Source: leaked AOL data
    • Types of Links
      Inbound or One-way – These are the best
      Outbound – Helping visitors find relevant information
      Reciprocal – Possible to do more harm than good
    • Key Factors for Inbound Links
      #1 – Quality of the inbound link
      #2 – Relevance to the content on the inbound link
      #3 – Anchor keywords on the inbound link page
      #4 – Title keywords on the inbound link page
      #5 – Number of links (quantity)
    • What do people Link to?
      Content – relevant, trust, interesting or evokes an emotion (for or against)
      People or Organizations they know
      People or Organizations they like
    • Link Sources
      Bookmarking – Furl, De.licio.us., StumbleUpon
      Blog Comments
      Article Marketing
      Press Release Marketing
      Contextual Blog Posts
      Videos – YouTube, Viddler
      Directories
      Social Media – Facebook, Twitter, LinkedIn
    • Social Media Marketing
      Major social media sites like Facebook, MySpace and Twitter don’t provide a benefit in terms of search engine results. But these outlets can be a tremendous source for driving traffic to your website and should not be ignored.
    • Social Media with Link Value
      LinkedIn
      Digg
      Technorati
      MyBlogLog
      Kirtsy
      Propeller
      CoRank
    • Social Media Outlets
    • Social Media – Your next task
      If the website supports foreign languages, you travel internationally for business recruitment or the organization has an international office you might want to consider internationalizing your social media efforts.
    • Social Media: What the World Uses
    • Social Media: The Big 3
      Sources: chart http://www.vincos.it/world-map-of-social-networks
      Data based on Alexa & Google Trends for Website results:
    • A Few Linking Do’s and Don’ts
      All links should not go directly to your homepage
      Link to specific pages on your site (relevancy from inbound page)
      Quality over Quantity
      Don’t ignore .gov and .edu links
      Check for do-follow or no-follow tags for Social Media sites
      Don’t be afraid to terminate or revive a link
    • Linking & Media Summary
      Content is still KING !!
      Never ever buy a link for page rank !
      Building and implementing a Linking strategy takes time.
      Page rank of the site Linking to affects your rank.
      Website and Social Media efforts should work together to create greater value.
      Use social media to position yourself internationally.