Pushing your site to the                Top 10           SEO with TYPO3               Jochen Weiland
16 million results...
Only the top 10-30have a chance to be    considered!
Scanning...
Scanning...
Click
Die erstenSekunden
Content  Subdomain or   root domain  # of internal links language                                        Seminatic  Keywor...
PageRank• "Importance of webpages"• 0 to 10• Scaled logarithmically
Key Factors• Domain Name• Page Title• Speaking URL• Page Description• Inbound Links• Unique, good Content
Speaking URL•.../index.php? id=16&tx_prod[view]=list&tx_p rod[item]=123•.../products/bikes/mountain/ polaris-scrambler-26....
Extensions• simulateStatic• cooluri• realurl
Google Sitemaps• Dont wait until Googlebot finds all  pages• Submit complete page structure to  search engines• www.sitemap...
Extensions•mc_googlesitemap•seo_basics•weeaar_googlesitemap•google_sitemap•dd_googlesitemap•tq_seo
tq_seofileName => array(                defaultToHTMLsuffixOnPrev => 1,                acceptHTMLsuffix => 1,             ...
<title> Tag• 6 - 8 words describing content of  page• Would YOU click on the link?• Extensions:    browser_page_title    t...
tq_seo
Speed does matter
SEO Check List• Valid (X)HTML Code• <title> Tag• Keywords in Headers <h1>,  <h2>, ...• Keywords emphasized in bold /  ital...
SEO Check List• Synomyms for keywords  (www.thesaurus.com)• Meaningful links:   Click here to download  whitepaper vs.   C...
www.google.com/  webmasters/
Webmaster Tools
Recommended      Reading• David Meerman Scott "World Wide Rave" (Book / Audio Book)
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TYPO3 SEO

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Overview of SEO and TYPO3 Extensions that can help to optimize your site for search engines

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  • TYPO3 SEO

    1. 1. Pushing your site to the Top 10 SEO with TYPO3 Jochen Weiland
    2. 2. 16 million results...
    3. 3. Only the top 10-30have a chance to be considered!
    4. 4. Scanning...
    5. 5. Scanning...
    6. 6. Click
    7. 7. Die erstenSekunden
    8. 8. Content Subdomain or root domain # of internal links language Seminatic Keywords in Domain age information URLAmount of content profile diversity Link Domain IP neighbors Domain Flagged keyword IP Server reliability usageServer uptime Backlinks within network Canonical HTML structure URLs Keywords in bold text Content nich Cookie usage Page age Relevancy of outbound links # of external lin Hidden text Bounce rate Page load time Duplicate Keywords in titl content Registration info
    9. 9. PageRank• "Importance of webpages"• 0 to 10• Scaled logarithmically
    10. 10. Key Factors• Domain Name• Page Title• Speaking URL• Page Description• Inbound Links• Unique, good Content
    11. 11. Speaking URL•.../index.php? id=16&tx_prod[view]=list&tx_p rod[item]=123•.../products/bikes/mountain/ polaris-scrambler-26.html•.../products/bikes/hardtail/ titan-prime-26.html
    12. 12. Extensions• simulateStatic• cooluri• realurl
    13. 13. Google Sitemaps• Dont wait until Googlebot finds all pages• Submit complete page structure to search engines• www.sitemaps.org
    14. 14. Extensions•mc_googlesitemap•seo_basics•weeaar_googlesitemap•google_sitemap•dd_googlesitemap•tq_seo
    15. 15. tq_seofileName => array( defaultToHTMLsuffixOnPrev => 1, acceptHTMLsuffix => 1, index => array( sitemap.xml => array( keyValues => array( type => 841132, ), ), ), ),
    16. 16. <title> Tag• 6 - 8 words describing content of page• Would YOU click on the link?• Extensions: browser_page_title tq_seo
    17. 17. tq_seo
    18. 18. Speed does matter
    19. 19. SEO Check List• Valid (X)HTML Code• <title> Tag• Keywords in Headers <h1>, <h2>, ...• Keywords emphasized in bold / italics• Link title tag
    20. 20. SEO Check List• Synomyms for keywords (www.thesaurus.com)• Meaningful links: Click here to download whitepaper vs. Click here to download whitepaper• alt and title Tags for Images
    21. 21. www.google.com/ webmasters/
    22. 22. Webmaster Tools
    23. 23. Recommended Reading• David Meerman Scott "World Wide Rave" (Book / Audio Book)

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