nToklo - visual description

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nToklo’s market-leading Social Gateway tools and groundbreaking Recommendations Engine are designed to help online retailers sell more by empowering consumers to share their in-store shopping experience with peers and friends – whilst they shop.
Founded in 2009 by ITHR Consulting in London, nToklo passionately believe in making online commerce truly social and that, by doing so, retailers can create a more personal and meaningful experience for their customers, attracting more visitors, ensuring that they come back for more, and – ultimately – making it easier for customers to spend money on their sites.

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nToklo - visual description

  1. 1. How Might This Look?Personalised Avail trending content andrecommendations user information User Activity Purchase Browse ContentAvail live activity Allow users to comment Search Wishlistdata on your site. Content Rate Review Opinion Comments RecommendAllow users to Share Socialrecommend. Follow - topic Follow - user Connect with user(s) e uc [friends] saGather user opinions ... t creand reviews. ...more SeLeverage users existing Personalised Recommendations Containers: data driven information based on timesocial networks. Content & TopicsAllow users tomeaningfully connect withtheir peers. Opinions People
  2. 2. Lets say you’re looking at your average eCommerce product page. I see all these reviews but which one can I really There’s the product image, product trust. It would be nice to know who has similar taste and opinion to me?...a review with some details and a list of user reviews. credibility. Then you ask yourself… Item X Product description € price My purchase history E D C B A Me today Im considering item X Promoted similar user reviews. nToklo can identify similar users based on Item X Similar users to you had this to say a number of criteria. Highlighting thesePurchase history Product description reviews helps generate credibility of thenToklo is aware of the users reviews for the user and develops the peerpurchase history and those of € price to peer community..similar users. Customer Reviews C B A Item Y P X Dwight Great product but lost 2 stars because of colour. Item Highlight products E D A W X Customer Reviews Highlight to the similar products that you Lucy I can recommend this. will recognise as items you’ve previously Item Y W P purchased, so that you might relate these X users to your opinion and teste Jack Dont bother, only barely does what it claims. Item Pluto is not a planet!! C Z P X Andrew Its ok, its what you would expect for something like this although not very exciting. Item Y Z X Pheobe Fantastic - everyone should have one of these. C B Item Z D X Rupert This is the third one Ive bought. I cant imagine not having this item. Item D W X Jessica I found the orange box to be a great help with walking the dog! Next
  3. 3. Lets say you’re looking at your average eCommerce product page. I see all these reviews but which one can I really There’s the product image, product trust. It would be nice to know who has similar taste and opinion to me?...a review with some details and a list of user reviews. credibility. Then you ask yourself… Item X Product description € price My purchase history E D C B A Me today Im considering item X Promoted similar user reviews. nToklo can identify similar users based on Item X Similar users to you had this to say a number of criteria. Highlighting thesePurchase history Product description reviews helps generate credibility of thenToklo is aware of the users reviews for the user and develops the peerpurchase history and those of € price to peer community..similar users. Customer Reviews C B A Item Y P X Dwight Great product but lost 2 stars because of colour. Item Highlight products E D A W X Customer Reviews Highlight to the similar products that you Lucy I can recommend this. will recognise as items you’ve previously Item Y W P purchased, so that you might relate these X users to your opinion and teste Jack Dont bother, only barely does what it claims. Item Pluto is not a planet!! C Z P X Andrew Its ok, its what you would expect for something like this although not very exciting. Item Y Z X Pheobe Fantastic - everyone should have one of these. C B Item Z D X Rupert This is the third one Ive bought. I cant imagine not having this item. Item D W X Jessica I found the orange box to be a great help with walking the dog!
  4. 4. So now you’re interested in a user, as you see they have reviewed a product you’re interested in, and you like their opinion. Its worth seeing their view on other products to see if you have similar views, taste, and opinion. Item X Product description Follow like minded opinion peers.€ price These opinions will show first when available to improve confidence when shopping. Follow like minded opinion peers. Where users find a peer with similar opinion and reviews allow them to follow each other for confidence ratings and reviews. Great product but lost 2 stars because of colour.Similar users to you had this to say Jessica Me Follow Jessica I liked the colour of this box, its also very square which is a good thing in a box. Follow Cancel Done Awful!...dont get this, only gave it one star cause I like pink Everyone needs a blue square somewhere, yellow squares are rubbish! Other products Dwight has boughtCustomer Reviews If Red is your colour then this is not a bad option. Worth a go but not as good as the blue. I like this option. I have bought several of these to give out as gifts to my friends and they all like it. more... Next
  5. 5. So now you’re interested in a user, as you see they have reviewed a product you’re interested in, and you like their opinion. Its worth seeing their view on other products to see if you have similar views, taste, and opinion. Item X Product description Follow like minded opinion peers.€ price These opinions will show first when available to improve confidence when shopping. The product page is vastly improved! ...more engagingSimilar users to you had this to say with synchronous peer support. There are more social features that nToklo can add…Customer Reviews
  6. 6. Request a review. Allow users to engage with their peers on your site by requesting a review. The activity is posted to the activity stream and those who are following. Request a review Recommend. Allow users to recommend content Recommend to their peers, friends or just in Item X Recommend Product description Item X general. This activity is onsite but Me can also push out to social networks.€ price To the Topic To your connections The product page is vastly improved! ...more engaging Cancel DoneSimilar users to you had this to say with synchronous peer support. There are more social features that nToklo can add… Feedback. Social activity that feeds back in to the recommendation engine.Customer Reviews Personalised recommendations. Relevant content recommendations for this user, related to this product Other items you may be interested in item. Product Product Product Product Product description description description description description € price € price € price € price € price Next
  7. 7. What does this mean for the rest of the online retail site?Looking at your standard eCommerce category page, lets say the music Category “Rock ‘n Roll”.Content catalogue▶ Item 1▶ Item 2 ▼ Item 2.1 ▼ Item 2.2▶ Item 3 Item 3.1 ▼ Rock n Roll ▶ Item 3.2.1 ▶ Item 3.2.2 Product Product Product Product▶ Item 4 description description description description▶ Item 5 € price € price € price € price▶ Item 6▶ Item 7 Product Product Product Product description description description description € price € price € price € price Product Product Product Product description description description description € price € price € price € price
  8. 8. Topics nToklo allows you to editorially createWhatcontent recommendations Personalised recommendations.mean for the rest of the online retail site? Relevant does this topics, typically named as key parent categories from the catalogue for this user, related to this although these could be anything Follow a Topic of interest.Looking at your standard eCommerce category page, letsactivity to follow a Topic Category. say the user. music Category “Rock ‘n Roll”. Using nToklo, allow users and present topic to the around which users may find interest. Integrated with eCRM can be used to keep users informed of your brand in a non- intrusive opt-in. Personalised recommendations Topic: Rock n Roll Follow Activity StreamContent catalogue Activity streams. Lucy rated Item X Item▶ Item 1 Product X nToklo provides Activity Product Product Product▶ Item 2 description description description description Lucy I can recommend this. streams for the site or specific ▼ Item 2.1 Topics that can be used to € price € price € price € price Dwight has requested show selected user and site ▼ Item 2.2 an Item review, can Dwight you help? activity.▶ Item 3 Item 3.1 Another item X has just sold, thats 3 today! ▼ Rock n Roll ▶ Item 3.2.1 Pheobe rated Item X B ▶ Item 3.2.2 Product Product Product Product Pheobe Fantastic - everyone▶ Item 4 description description description description should have one of these.▶ Item 5 € price € price € price € price more... Trending information.▶ Item 6 nToklo decimates the data▶ Item 7 Top 10 selling items this week into readily available charts of trending information based 1 Item on Topics or site activity. Product Product Product Product € price description description description description 2 Item € price € price € price € price € price 3 Item € price 4 Item Product Product Product Product € price description description description description 5 Item € price € price € price € price € price more... Me Follow Jessica Cancel Done Find friends Jessica Lindsey Weve found some of your friends on Connect wizard. the site - select those you would like Leverage users existing social to follow? connections - not create a new social Cancel Done network. nToklo provides functionality for users to find their Next friends on existing social networks.
  9. 9. All this activity may be brought to render on the homepage for a more personalised, engaging user experience. User Activity Note – all activity information is public domain in the first instance as users arePersonalised recommendations Users Im following actively posting reviews, comments etc. There is no concern of privacy here. Jessica reviewed Item X Item X Jessica I found the orange box to be a great help with Product Product Product Product Product Product description walking the dog! description description description description description Yesterday 16h47€ price € price € price € price € price € price Jessica recommended Item Item Q Q Jessica 14/08/2011 10h01Menu Social and content activity. Neal reviewed Item T Item These social and peer support elements▶ Item 1 T create a more engaging shopping and▶ Item 2 Neal Brilliant!! social experience for your users with your▶ Item 3 Product Product Product Product 14/08/2011 11h27 brand. description description description description more...▶ Item 4▶ Item 5 € price € price € price € price▶ Item 6 Topics Im following▶ Item 7 goto... Activity Rock n Roll 123 Product Product Product Product description description description description Kitchenware 14 € price € price € price € price Road bikes 234 Next

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