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Rapid A/B Testing 10 Principles (Jared Waxman)

by Group Manager, Web Marketing Optimization & Analytics at Intuit, Inc. on Sep 19, 2009

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Smart web and ecommerce companies companies are turning to Website Optimization (A/B and MVT Testing) as the next big area for growth. When done right, optimizing your website can be the most highly ...

Smart web and ecommerce companies companies are turning to Website Optimization (A/B and MVT Testing) as the next big area for growth. When done right, optimizing your website can be the most highly leveraged function within web marketing. Most companies fail at the first step - organization design - and never get their A/B testing program off the ground. Jared Waxman discusses how Intuit changed up the organization process to achieve one-day A/B testing sprints, and saw multi-million dollar payback.

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  • carpediemdh carpediemdh Thanks Jared, love this deck! Very awesome, comprehensive yet succinct, totally on point. :) I'm a fan. 2 years ago
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  • cgrantski Chris Grant at Enlighten This person is obviously into helping and sharing - I like it. 3 years ago
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Rapid A/B Testing 10 Principles (Jared Waxman) Rapid A/B Testing 10 Principles (Jared Waxman) Presentation Transcript