Stop Sending Email! Start Sending Multi-channel messages that matter
by John Watton, Director, Digital Marketing EMEA at Adobe on May 15, 2013
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Please don't get me wrong - email is, and should be a pivotal part of all effective revenue driving marketing strategies. ...
Please don't get me wrong - email is, and should be a pivotal part of all effective revenue driving marketing strategies.
But what really gains results is the delivery of the right message at the right time via the right channel. What would the return be if you combined multi-channel to create campaign messages that matter? In this session we will cover multi-channel tracking, how to easily analyse 'big' behavioural data and how to automatically output the right communication via the best channel, whether that be web, email, direct mail, social media, etc.
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