Social Media Marketing (SMM)for CPES<br />Friday, March 4, 2011<br />
Commonly Used Social Media Tools<br />The most widely known are:<br />Facebook<br />Twitter<br />Linkedin<br />Blogging – RSS feeds (Google Reader)<br />And a fourth that could be very beneficial:<br />Slideshare world’s largest community for sharing presentations<br />
Blogging (on Wordpress)<br />CPES could create a blog website that is an “off-shoot” from CPES website that is the platform for its social media activity<br />“One-stop-shop” to provide clients/partners and all others interested with latest in activities or relevant content<br />Could embed videos, Slideshares, links to articles, and updates on projects as they develop <br />
About Slideshare<br />Could be the best way to create buzz via engaging slideshow presentations to a large audience<br />Can share presentations, documents, PDFs, videos, and webinars<br />Share publicly with millions of users, or privately with colleagues or clients<br />45 million visitors a month<br />Build a Slideshare professional network<br />Create SlideCasts = Slideshare + Podcast<br />Host Zipcast meetings (public or private)<br />Zipcast = Slides + Video + Audio + Chat<br />
Integration of Slideshare<br />Display presentations, PDFs, or videos on your Linkedin Profile, then provide links and announce new content via Facebook and Twitter<br />
Increased Exposure (both direct and viral) of CPES could result in partnerships with other professionals – “pieces to the puzzle”
Invitations to speak at conferences, further building exposure</li></ul>Future:<br />Communication of Enterprise Community results in a visual way<br />Building of applications on various platforms for interactive participation by third parties<br />
What will be required of CPES?<br />More than 50% of social media marketers see marked results after approximately 6 hours of worka week<br />Weekly posts of news articles that are relevant to CPES work that are currently circulated internally via email<br />“Mini op-eds” that are much more frequent; using the internet as our newspaper<br />Preparation, organizing and hosting of Slideshare presentations<br />Cost = $19/month for Silver level account<br />
Next Steps<br />Creation of Slideshare, Twitter, and Facebook accounts<br />Build network on these platforms with existing contacts<br />Editing of past presentations given by DS at conferences to post on Slideshare, and share via Twitter, Facebook, and Linkedin<br />Writing and sharing of mini op-eds online<br />Investigate developing applications to use for our projects as they get built (i.e. visual display of indices)<br />
A particular slide catching your eye?
Clipping is a handy way to collect important slides you want to go back to later.